Project Manager

• Aug 2023 - Present

Head of Ecommerce, Digital Merchandising & Content

• Jul 2022 - Jul 2023

- Architected digital roadmaps that propelled the US e-com business from $100M to $150M across two distinctive websites, leveraging core strengths in online retail and e-commerce optimization. - Leading, developing, and coaching a high-performing merchandising & web content team of various levels. Provided guidance and mentorship to a global ensemble of 40 professionals, ensuring work distribution aligned with targeted objectives. - Spearheaded communication with internal &… Show more - Architected digital roadmaps that propelled the US e-com business from $100M to $150M across two distinctive websites, leveraging core strengths in online retail and e-commerce optimization. - Leading, developing, and coaching a high-performing merchandising & web content team of various levels. Provided guidance and mentorship to a global ensemble of 40 professionals, ensuring work distribution aligned with targeted objectives. - Spearheaded communication with internal & external stakeholders, ensuring optimal product management, digital marketing, & timely website updates to enhance user experience. - Championed web merchandising initiatives, seamlessly integrating promotions, content, and catalog management to curate an unparalleled online retail experience. - Instituted a robust performance measurement system, producing and distributing insightful weekly reports on brand productivity to senior leadership. - Led rigorous competitive analysis, unveiling innovative tactics and strategies that amplified website performance and enriched customer experience through Six Sigma and A/B testing methodologies. - Cultivated an environment of creative problem solving, addressing challenges with a blend of strategic thinking and meticulous attention to detail. - Fostered transparent communication channels with vendors, ensuring streamlined operations and site maintenance, driving e-commerce growth. - Oversaw content strategies, ensuring the creation and curation of compelling web content that resonates with the target audience, augmenting user engagement. - Emphasized a customer-centric approach, optimizing all facets of retail operations, from online merchandising to strategic promotions, ensuring a holistic shopping experience for users.

Senior Ecommerce Manager

• Apr 2020 - Jul 2022

- Pioneered and implemented comprehensive digital strategies by directly working with key stakeholders. Reporting to CEO. - Juggled multiple projects - can identify primary and secondary objectives, prioritize tasks, and communicate timeline to team members. - Lead cross-functionally through influence and build relationships across functions and hierarchy levels to leverage smarter decision-making across the organization. - Digital marketing, online merchandising, digital… Show more - Pioneered and implemented comprehensive digital strategies by directly working with key stakeholders. Reporting to CEO. - Juggled multiple projects - can identify primary and secondary objectives, prioritize tasks, and communicate timeline to team members. - Lead cross-functionally through influence and build relationships across functions and hierarchy levels to leverage smarter decision-making across the organization. - Digital marketing, online merchandising, digital content creation and catalog management. - Seamlessly integrated initiatives across pricing, marketing, site merchandising, content management, vendor relations, and brand management. - Clear focus on achieving revenue targets and enhancing online retail. - Conversion rate optimization, merging insights from A/B testing, Six Sigma principles, and an acute attention to detail to revamp UI/UX, ensuring an enriched customer experience. - Business insights, defining business requirements, and leading cross-functional teams. - Strategic thinking and creative problem-solving prowess proved essential in navigating complex digital terrains. - Adopted rigorous performance measurement techniques, setting benchmarks, monitoring growth, and ensuring all e-commerce endeavors met and exceeded stipulated standards.

Ecommerce Manager

• Nov 2019 - Apr 2020

- Worked with some of the largest most respected dotcom B2B and B2C e-commerce vendors including Amazon US /CAN (Vendor Central), Walmart, Staples, Groupon, eBay, Etsy, Newegg etc. - Manage channel business and relationship with online retailer business partners (i.e.: Macy’s.com, Zulily.com, etc.) - Planned strategy around new product launches including merchandising, content needs and landing page creation. - Created cohesive cross-category merchandising… Show more - Worked with some of the largest most respected dotcom B2B and B2C e-commerce vendors including Amazon US /CAN (Vendor Central), Walmart, Staples, Groupon, eBay, Etsy, Newegg etc. - Manage channel business and relationship with online retailer business partners (i.e.: Macy’s.com, Zulily.com, etc.) - Planned strategy around new product launches including merchandising, content needs and landing page creation. - Created cohesive cross-category merchandising strategy to ensure product storytelling came to life in the right moments to drive customer intent and revenue. - Led new products from concept to commercialization, including ideation, sourcing design, and development. Show less - Worked with some of the largest most respected dotcom B2B and B2C e-commerce vendors including Amazon US /CAN (Vendor Central), Walmart, Staples, Groupon, eBay, Etsy, Newegg etc. - Manage channel business and relationship with online retailer business partners (i.e.: Macy’s.com, Zulily.com, etc.) - Planned strategy around new product launches including merchandising, content needs and landing page creation. - Created cohesive cross-category merchandising… Show more - Worked with some of the largest most respected dotcom B2B and B2C e-commerce vendors including Amazon US /CAN (Vendor Central), Walmart, Staples, Groupon, eBay, Etsy, Newegg etc. - Manage channel business and relationship with online retailer business partners (i.e.: Macy’s.com, Zulily.com, etc.) - Planned strategy around new product launches including merchandising, content needs and landing page creation. - Created cohesive cross-category merchandising strategy to ensure product storytelling came to life in the right moments to drive customer intent and revenue. - Led new products from concept to commercialization, including ideation, sourcing design, and development. Show less

E-Commerce Advisory Director

• Jan 2017 - Nov 2019

- Supported dropship merchandisers to achieve best-in-class analysis and category level business strategies. - Led new products from concept to commercialization, including ideation, sourcing design, and development. - Drove category growth including profit margin and sales through product assortment, site merchandising strategies, pricing, planning and inventory management. - Assisted in the development of the overall merchandising and category strategy, and responsible… Show more - Supported dropship merchandisers to achieve best-in-class analysis and category level business strategies. - Led new products from concept to commercialization, including ideation, sourcing design, and development. - Drove category growth including profit margin and sales through product assortment, site merchandising strategies, pricing, planning and inventory management. - Assisted in the development of the overall merchandising and category strategy, and responsible for executing against that strategy. - Optimize marketing campaigns, fulfillment, and operations to execute flawlessly. - Manage the content creation and listing of merchandise across all marketplaces. Photography and Photoshop work on merchandise. - Responsible for planning and selling the ecommerce merchandising on e-Marketplaces (Amazon, Walmart, GroupOn, eBay, Etsy, Zulily, Staples, Macys, Newegg, FB Marketplace, Instagram Shop, Pinterest Marketplace etc.) - Linking social media accounts. Selling and tagging merchandise to boost sales through social media platforms (Instagram, FB, Pinterest). Managing YouTube Video channel for merchandise promotions. Show less - Supported dropship merchandisers to achieve best-in-class analysis and category level business strategies. - Led new products from concept to commercialization, including ideation, sourcing design, and development. - Drove category growth including profit margin and sales through product assortment, site merchandising strategies, pricing, planning and inventory management. - Assisted in the development of the overall merchandising and category strategy, and responsible… Show more - Supported dropship merchandisers to achieve best-in-class analysis and category level business strategies. - Led new products from concept to commercialization, including ideation, sourcing design, and development. - Drove category growth including profit margin and sales through product assortment, site merchandising strategies, pricing, planning and inventory management. - Assisted in the development of the overall merchandising and category strategy, and responsible for executing against that strategy. - Optimize marketing campaigns, fulfillment, and operations to execute flawlessly. - Manage the content creation and listing of merchandise across all marketplaces. Photography and Photoshop work on merchandise. - Responsible for planning and selling the ecommerce merchandising on e-Marketplaces (Amazon, Walmart, GroupOn, eBay, Etsy, Zulily, Staples, Macys, Newegg, FB Marketplace, Instagram Shop, Pinterest Marketplace etc.) - Linking social media accounts. Selling and tagging merchandise to boost sales through social media platforms (Instagram, FB, Pinterest). Managing YouTube Video channel for merchandise promotions. Show less

Database Administrator

• Sep 2004 - Nov 2006

- Database design & development, Database maintenance, Performance Tuning, Production Support, Writing PL/SQL code. - Database design & development, Database maintenance, Performance Tuning, Production Support, Writing PL/SQL code.