Digital Learning and Communication Advisor

• Nov 2020 - Present

• Support EET’s communication with ACFID’s members using the ACFID website, social media, YouTube and other digital communication channels. • Support in planning, implementing and monitoring marketing and communication of ACFID Conference. • Build weekly EDM’s using MailChimp for the ACFID members to provide them weekly updates. • Support the delivery of other learning events, including face-to-face workshops, ACFID’s annual conference and other ad hoc events, including event registrations and related logistic requirements. • Create, publish, and analyse EET’s social media post using Hootsuite and edit ACFID YouTube channel videos using Canva and Adobe creative as per the branding guidelines. • As a member of ACFID’s Effectiveness and Engagement Team, contribute to the development, implementation and review of team-based plans as required. • Promote and lead the delivery of the Learning and Innovation team’s digital learning offerings, including coordinating webinars using Zoom, SurveyMonkey and IMIS(CRM), developing eLearning using Articulate, and maintaining the organisation’s digital learning resources and systems such as the learning management system Moodle. • Support EET’s data analysis capabilities through the design, use and analysis of data sets related to training, standards and member engagement metrics. • Support the Learning and Innovation Lead in exploring and designing innovative approaches to learning delivery and contribute to the ongoing development of ACFID's learning framework, methods, and tools. • Contribute to the development and maintenance of ACFID’s learning infrastructure, including policies, procedures, data collection systems and online learning platforms.

Social Media Coordinator

• Nov 2021 - Feb 2022

• Created and maintained a social media content calendar for all platforms, coming up with creative post ideas. • Social media post creation including text drafting, image tiles, recommending hashtags and coordinating approvals with internal stakeholders. • Scheduled and posted content across all social media platforms using HootSuite and Facebook Business Suite. • Monitored and engaged with social media followers by commenting, liking and sharing user-generated content. • Responded to member enquiries via direct messages on social media channels and liaised with internal stakeholders to provide responses in a timely manner whilst staying on brand and ensuring consistency of tone. • Created basic reports on social media post performance. • Other administrative duties such as information gathering and data entry.

Marketing Specialist

• Mar 2020 - Mar 2021

• Built long term relationships with external and internal stakeholders by using CRM platform Zoho, listening effectively and providing valuable, feedbacks and supporting the decisions • Increased the number of followers 500 % and brand awareness by actively creating and publishing engaging content on social media platforms such as Facebook and Instagram and on websites with use of Wordpress, EDMs using MailChimp. • Designed social media posts, brochures, flyers, invitations, newsletters using graphic designing software Canva, adobe creative plus generated creative presentation. • Coordinated and implemented marketing campaign to the targeted audience by using Google Analytics to analyse the audience, behavior, acquisition and worked on SEO to increase the visibility by working closely with the marketing team. • Organised and analysed all the data in Excel to design next digital communication strategy including when and how to execute. • Improved engagement rate to 38% on Instagram and to 42% on Facebook by producing creative content using Polls, giveaway contest and storytelling. • Originated and pitch short term and long-term digital marketing strategy map to ensure GrowthSpree remain ahead of the customer acquisition curve and increase conversion rate by 5%.

Marketing Coordinator

• Sep 2016 - Dec 2019

• Working closely with the team in executing Marketing Strategies, delivery of marketing materials and end to end marketing campaigns that are effective. • Supporting in conducting market research to identify market opportunities for upcoming and existing residential and commercial properties on trade shows and exhibitions. • Supporting in developing marketing strategic plan by analysing Mahalaxmi Homemaker consumers, current market conditions, competitor information etc. • Creating brochures, flyers and organising their printing and advertising in print media and on billboards to reach the targeted audience, for brand awareness and promotion of projects. • Supporting the company and agent by tracking incoming leads/prospects so marketing campaigns can be adjusted accordingly to help ensure company growth and development • Supporting in preparation of brand marketing collateral: produce/design advertising material for agents, office and in support of events and sponsorship activities. • Creating, developing, and executing SMS campaign and personalised eDM’s ad segment from the customer database/leads and newsletter communications • Ensuring that all company documents and marketing material adhere to Mahalaxmi Homemaker branding guidelines, assessing the accuracy and ensuring it is in line with our company, vision, values. • Supporting in development and maintenance of internal marketing and advertising procedures as required for brand application, key message documents and agency briefs • Maintaining accurate information on the company website and designing promotional web landing pages to track the effectiveness of other marketing initiatives through WordPress and SEO. • Tracking and analysing the performance of campaigns (paid, owned, earned) and translating into actionable recommendations for the future to achieve company objectives for products and services. • Updating and advertising property listings across external platforms such as 99acres.com

Marketing and Creative Writing Intern

• Jan 2019 - Apr 2019

• Implemented marketing strategies and copywriting creative content for blogs, email, website, and other social media sites of ONTHEGO. • Provide creative ideas to achieve the company’s goals and resolve complex issues with the Marketing Manager with the PowerPoint tool. • Ideated implemented and procured end-to-end social media campaigns and advertising on Facebook, Instagram and LinkedIn by AB testing, tagging & tracking creative. • Developing and implementing effective search engine optimization (SEO) strategies. • Weekly creating, coordinating, tracking, and reporting on digital ad campaign progress. • Traditional and Digital content development, EDM's utilizing Infusionsoft software.

Photographer

• Nov 2018 - Dec 2018

• Develop photography and editing skills by capturing 200-300 images a day using DSLR kit. • Ensured safekeeping and enjoyment of children and family visiting Santa Claus. • Liaised with other members of the team to determine audience feedback. • Organized activities and team building exercises for children and adults. • Resolved customer enquiries on time to minimize complaint escalations and to provide best customer service. • Organized and developed strong verbal communication skills by coordinating with internal and external stakeholders. • Increased customer satisfaction by 2X through providing them prefect picture and managed to handle 100+ kids with their family during the busy festive time

Event Manager

• Dec 2015 - Dec 2015