Shweta Menon

Marketing Communications Manager at IceWarp India
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Contact Information
us****@****om
(386) 825-5501
Location
Thane, Maharashtra, India, IN
Languages
  • English Full professional proficiency
  • Hindi Full professional proficiency
  • Marathi Full professional proficiency
  • Malayalam Limited working proficiency
  • Gujarati Elementary proficiency
  • Tamil Elementary proficiency

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LinkedIn User

Shweta is a very good team player and hardworking person. She always go that extra miles to make things happen. I am so happy to recommend for any work related to management ! Best wishes Shweth Nair.

Ankush Upinder Gadroo

Shweta is an outstanding and astute business professional having critical management and interpersonal skills to handle complex business challenges in the dynamic business environment. She is a doer who adds value to any work she takes in hand.

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Credentials

  • Fundamentals of Digital Marketing
    Google
    Jun, 2020
    - Nov, 2024
  • Verified International Academic Qualifications
    World Education Services
    Feb, 2020
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    Jun, 2020
    - Nov, 2024

Experience

  • IceWarp India
    • India
    • Information Technology & Services
    • 1 - 100 Employee
    • Marketing Communications Manager
      • Feb 2022 - Present

      Develop and implement effective communication strategies that build customer employer image, loyalty programs, brand awareness, and customer satisfaction.Prepare detailed agency reports and drive effective strategies to drive ROI from them both India and Middle EastPlan, manage the design, content, production and dissemination of all marketing materials online as well as offline.Brand Custodian for central repository of all marketing collaterals (internal and external)Preparing Industry specific case studies and testimonials.Work with different cross functional departments to generate new ideas and strategies to establish the aspect of Mindshare amongst IT stakeholders and decision makers of various industries like BFSI, ITES, Healthcare & Pharma, Retail Manufacturing.Supervise projects to guarantee all content is publication and dissemination ready.Create communication and marketing strategies for new products, launches, events, and promotions.Lead the MARCOM team and Respond to communication-related issues in a timely manner.Responsible for the online reputation of the entire brand

  • Nexstep Infotech Private Limited,Mumbai
    • India
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Assistant Manager
      • Jun 2019 - Oct 2019

      • Product branding across all channels and materials• Assisting Sales by providing top quality sales kit materials• Conceptualizing and execute the positioning of the product for competitive advantage• Managing Mailing database and mailers• Creating and distributing content in various media, online and otherwise• Running PR and Social media management • Website management and development with reference to the latest trends and competition in the product market.• Identifying, and managing event participation and executing post event tasks for demand generation• Coordinating with agencies and freelancers for quality deliverables• Managing Ratings sites for online reputation and presence

  • Enago (Crimson Interactive)
    • United States
    • Technology, Information and Internet
    • 400 - 500 Employee
    • Asst.Manager CS, CRM (JPAC, South Korea, USA)
      • Nov 2017 - Jun 2018

      •Worked closely with internal departments to ensure all feedbacks and improvement areas are addressed completely to the best of quality and effectiveness using Kaizen technique which led to increase in monthly gross sales of 23,000 USD•Improvised client retention through effective client servicing: lend a listening ear and ensure client needs are well understood and implemented.•Supervised, developed and managed critical client retention programs region wise with 90percent accuracy.•Brought innovation and improvement in capturing and use of client feedback with 95% accuracy.•Created client testimonials and promote its use for marketing, to both internal stakeholders as well as externally, to new and existing clients across all continents with the assistance of native translators.•Implemented sales initiatives to promote the use of Group Plan and meet revenue objectives.•Managed a team of 4-5 associates, including Expats.(Japanese, Chinese and Korean)

  • Axis My India
    • India
    • Market Research
    • 100 - 200 Employee
    • Senior Manager - PR and Marketing
      • Nov 2016 - Nov 2017

      •Spearheaded Marketing Operations PAN India with 99% accuracy during Assembly Elections.•Led a team of 28 regional managers from the most remote geographical regions of India and handled various campaigns respectively.•Content Development and Collateral Management of online and offline customer interface.•Active spokesperson for the company at various leadership summits and conclaves.•Solely responsible and accountable for media planning of mainline channels, print and radio for the special project “TRUST INDEX”.(budget of around 2cr)and pooled in a fund of 150cr

  • Ambition Learning Solutions
    • India
    • Education Administration Programs
    • 1 - 100 Employee
    • Manager Marketing & Sales
      • Sep 2012 - Jun 2016

      • Counseling bankers, insurance advisors, financial advisors, for certified financial planning courses• Career counseling students belonging to various streams of finance, commerce for certified financial planning courses.• Content Development & Content Management of all medium of communication• Franchisee Management of cities like Jaipur, Ahmedabad, Pune and Andhra Pradesh and pooled in three new franchisees worth of 6000 US dollars in just 3 months.• Setting and streamlining functions of HR and Marketing• Conduct career fairs and setting up kiosks at various college levels • Handled a team of 5.

  • West Coast Marine Yacht Services pvt ltd.
    • Executive -Sales and Marketing
      • Mar 2011 - Sep 2012

      •Handled entire Sales cycle and Marketing cycle for various clients like Government, Semi government and Private.•Awarded best employee of the month within first six months bagging a cumulative sale of 34,000 USD by sale of fishermen boats, yacht paints and sailing pontoons.•Corporate Communication both Internal and External.•Website Development and Content development. •Also have handled SEO (on and off the page for the company by working closely with the team).•Making PowerPoint presentations for National and International Seminars and was ranked second in branding India on global scale in luxury yachts presentation.•An integral part of Events, Trade shows and Lifestyle events.

  • Vantage Institute of Financial Markets
    • Management Trainee
      • May 2010 - Jul 2010

      Management Trainee with a profile of Sales + PR,also took care of administration work as a part of HR. Management Trainee with a profile of Sales + PR,also took care of administration work as a part of HR.

Education

  • University of Mumbai
    Master of Business Administration - MBA, Marketing
    2009 - 2011
  • Shikshan Prasark Mandals Ramnarain Ruia College Matunga Mumbai 400 019
    Bachelor of Science - BS, Chemistry
    2005 - 2008

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