Experience

Elvie

• Australia
• Retail

• Chief Commercial Officer (CCO)

  • 2023 - Present

  Global commercial role for a femtech business. Executive role, Board/ PE facing, leading all marketing and commercial teams. ( interim role) Global commercial role for a femtech business. Executive role, Board/ PE facing, leading all marketing and commercial teams. ( interim role)



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Global VP - evian and Volvic

  • May 2019 - Apr 2023

• VP Marketing Transformation

  • 2017 - Apr 2019

• Director - Corporate Brand

  • Jan 2017 - Oct 2017



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• Sr Director Global Brand (VP)

  • Jan 2015 - Jan 2017

  Lead brand strategy to turnaround Special K by delivering new brand positioning with focus on digital Lead brand strategy to turnaround Special K by delivering new brand positioning with focus on digital



ghd

• United Kingdom
• Retail
• 500 - 600 Employee

• Head Of Marketing

  • Sep 2014 - Jan 2015

  Lead innovation programs across the stylers range Lead innovation programs across the stylers range



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Senior Global Brand Director - Dove Masterbrand

  • Apr 2012 - Sep 2014

• Global Brand Director - Dove Hair & NeXXus Salon Hair care

  • Jun 2009 - May 2012

  Responsibilities:• Lead the brand vision plan for Dove Hair covering all aspects- Pricing, Packaging, Product formulation and Communication• Lead the advertising campaign development for all regions working with the agency and developing the brand essence • Lead the innovation funnel management and the phasing of the launches across regions from 2011- 2014Global Brand Director - NeXXus (June 2011 onwards)• Lead transition of brand from Alberto Culver to Unilever, team recruitment and integration of strategy • Lead Innovation funnel projects and brand equity projects for NeXXus for US and global Show less

• Global Brand Manager- Dove Hair

  • May 2007 - Jun 2009

  • Lead the development of Dove Hair global relaunch with new packaging, communication, portfolio planning, product technology and sensorials • Develop fully integrated communication plan for key markets including customer story, sampling, point of sale, PR, online toolkits and technology videos with partner agencies• Manage the innovation budget for the relaunch project, across regions and functions • Lead a cross functional task force including managers from finance, supply chain, packaging, R&D and regions• Manage internal stakeholders in the global and regional structures throughout Unilever’s Innovation ‘Gate keeping’ process Show less

• Global Brand Manager Lifebuoy

  • Mar 2005 - May 2007

  • Lead brand equity projects like Brand positioning, digital strategy, communication and PR strategy • Develop global innovation budget • Create 360 degree communication campaign toolkit for public partnerships and social mission projects • Lead Brand imprint process to identify key goals for Social, Economic and Environmental impact

• Regional brand manager - Lifebuoy

  • 2003 - 2005

  • Develop regional mixes: concept, communication, packaging, fragrance and formulation for Asia and launch Lifebuoy in South Africa

• Customer Development Manager

  • 2000 - 2003

  • Lead and grow the Unilever business for the state of Gujarat through managing distribution network and lead the trade activation by channel for key launches


Britannia Industries Limited
• India
• Manufacturing
• 700 & Above Employee
• Area sales manager

  • 1999 - 2000