Experience

WishCare

• India
• Retail
• 1 - 100 Employee

• Digital Strategist

  • Feb 2022 - Present

  1. Successfully Created Google Ads and Facebook Ads campaigns with ROAS between 6 and 12 (~ 4 times the industry average). Identified consumer needs and market trends through regular competitor analysis and market research. 2. Demonstrated effective copywriting skills through WhatsApp, Web Push and Emails converting users generating 2.0x revenue growth. 3. Lead E-Commerce business, including management and evaluation of current platforms and identifying best-in-class solutions, such as Amazon Ads, Purple Ads, Nykaa Ads, influencer marketing and affiliate marketing strategies, as well as related marketing (e.g. retargeting, pay-per-click). 4. Redesigned & conducted keyword research for updating the product page on the online shop which increased the SEO Search Engine Ranking in Top 10 5. Implemented promotional campaigns that increased website revenue by 20% month- over-month 6. Led development of a campaign, which increased interaction on the website by 400% against the prior month resulting in 5x revenue growth 7. Achieved 7x ROI on total ad spends during the months of September 22 Show less



R J Paints and Chemicals

• Kolkata, West Bengal, India

• Sales Marketing Manager

  • Feb 2020 - Mar 2022

  Own the end-to-end process of tracking the sales funnel and operational metrics and delivering regular insights to the business. Define and deliver recommendations to improve the funnel performance for sales management. Converted over 14 new clients for the new product launched. Generated average monthly revenue of Rs. 4,85,000. Develop and cultivate lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills. Utilize prospecting techniques to identify potential clients and create opportunities to sell products that fulfill their requirements. Show less



ITC Limited

• India
• Manufacturing
• 700 & Above Employee

• Marketing Intern

  • Feb 2020 - May 2020

  1. Worked on market insights and supply chain of ITC Ltd. by conducting a thorough survey, market research, and promotional campaigns, implementing communication strategies, and developing brand innovations. 2. Worked on a project which dealt with competitor analysis and consumer perception towards the product. 3. Presented a project titled “Comparative study of trade practices & portfolio analysis of competitors of Bingo”. 1. Worked on market insights and supply chain of ITC Ltd. by conducting a thorough survey, market research, and promotional campaigns, implementing communication strategies, and developing brand innovations. 2. Worked on a project which dealt with competitor analysis and consumer perception towards the product. 3. Presented a project titled “Comparative study of trade practices & portfolio analysis of competitors of Bingo”.