Shuqian (Kimmy) Yang

Marketing Specialist at IM Global, LLC. (Chicago, IL, USA)
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Contact Information
Location
Cincinnati, Ohio, United States, US
Languages
  • English Native or bilingual proficiency
  • Chinese Native or bilingual proficiency

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Peter Rieke

Kimmy completed her internship with BNR Global over the months of September through November of 2014. Kimmy focused on the research of hunger relief and RUTF/RUSF market world-wide. Kimmy produced white paper and Power Point research which allowed BNR Global to make informed decisions in their pursuit of sweet potato-based RUTF/RUSF. Kimmy was timely in her research. She responded very well to challenges of the internship and was flexible in adapting our ideas with her own. Thank you Kimmy!

Ruomeng Wu

Shuqian is a most responsible and efficient co-worker I have ever met. Her delight personality and creative ideas always make our team-work more effective for various class marketing projects.

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Experience

    • Marketing Specialist
      • Feb 2020 - Present

    • Retail
    • 1 - 100 Employee
    • Marketing and Social Media Intern
      • Oct 2014 - Jan 2016

      Track products performance data by Google Analytics and conduct weekly reportSort, photograph, list and ship inventory by ShopifyPerform market research, collect and analyze data to evaluate performance of online marketing campaignsGrow social media presence Track products performance data by Google Analytics and conduct weekly reportSort, photograph, list and ship inventory by ShopifyPerform market research, collect and analyze data to evaluate performance of online marketing campaignsGrow social media presence

    • Marketing Specialist
      • Dec 2015 - 2016

    • United Kingdom
    • Wholesale Chemical and Allied Products
    • 1 - 100 Employee
    • Marketing Assistant
      • Sep 2014 - Nov 2014

      Researched trending food programs and products in various markets in USA and overseasDeveloped white paper research studyCommunicated with prospective customers, government agencies and company staff Researched trending food programs and products in various markets in USA and overseasDeveloped white paper research studyCommunicated with prospective customers, government agencies and company staff

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Student Consultant
      • May 2014 - Jul 2014

      Responsible for University of Cincinnati MS Marketing Capstone Project: Empirical Analysis of Decision Making on License Purchasing based on Social Media Information.Analyze company previous case data and build statistical models for making decisions on license purchasing based on social media information. Responsible for University of Cincinnati MS Marketing Capstone Project: Empirical Analysis of Decision Making on License Purchasing based on Social Media Information.Analyze company previous case data and build statistical models for making decisions on license purchasing based on social media information.

    • China
    • Pharmaceutical Manufacturing
    • 100 - 200 Employee
    • Exhibition Executive Assistant
      • Jun 2013 - Jun 2013

      Assisted the brand promotion in China-South Asia Expo Assisted the brand promotion in China-South Asia Expo

    • Department Manager Assistant (Summer Intern)
      • Jul 2010 - Sep 2012

      Communicated and coordinated with the Design and Production departmentOrganized orders or inquires from new customersMaintained and updateed the department website to support the network marketing

    • Exhibition Executive Assistant
      • Oct 2011 - Oct 2011

      Designed the products exhibition in the China Export Commodities Fair (Canton Fair)

    • Project Coordinator
      • Oct 2010 - Apr 2011

      Marketing Research for the feasibility of operating the new student canteenConducted focus groups and secondary research before designing the questionnaire Marketing Research for the feasibility of operating the new student canteenConducted focus groups and secondary research before designing the questionnaire

Education

  • University of Cincinnati
    Master of Science (MS), Marketing
    2013 - 2014
  • Yunnan Nationalities University
    Bachelor of Business Administration (BBA), International Business
    2009 - 2013
  • Lingnan University
    Exchange Program, Business Administration and Management, General
    2011 - 2011

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