Shuobi Wu

Senior Product Manager and Game Designer at Roboto Games
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Contact Information
us****@****om
(386) 825-5501
Location
CA
Languages
  • English Professional working proficiency
  • Mandarin Native or bilingual proficiency
  • Cantonese Limited working proficiency
  • Teochewese Native or bilingual proficiency
  • French Elementary proficiency

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Experience

    • United States
    • Computer Games
    • 1 - 100 Employee
    • Senior Product Manager and Game Designer
      • Aug 2022 - Present

  • Lineage Ceramics
    • Vancouver, British Columbia, Canada
    • Business Owner
      • Feb 2020 - Present

      • Founded an e-commerce business from scratch during the pandemic and became profitable within 1.5 year • Built brand awareness and developed more than 50 clienteles from hotels, restaurants and stores across Canada • Provided job opportunities for refugees from Syria and Lebanon. • Nominated by Small Business BC • Founded an e-commerce business from scratch during the pandemic and became profitable within 1.5 year • Built brand awareness and developed more than 50 clienteles from hotels, restaurants and stores across Canada • Provided job opportunities for refugees from Syria and Lebanon. • Nominated by Small Business BC

    • Computer Games
    • 1 - 100 Employee
    • Game Designer
      • Jul 2020 - Aug 2022

      • Tomb Raider: Reloaded • Lionheart: Dark Moon • Tomb Raider: Reloaded • Lionheart: Dark Moon

    • Co-Founder
      • Nov 2019 - Jan 2022

    • Canada
    • Entertainment Providers
    • 1 - 100 Employee
    • Director
      • Jun 2018 - Nov 2019

      - Built company’s gaming service provider infrastructure that includes MMPs, Ad and Analytic SDKs, improved company’s data workflow and optimized ad monetization.- Worked closely with creative marketing director to establish a UA pipeline and effectively reduced tier-1 countries CPI- Led UA strategies and day-to-day performance optimizations on FB Ads, Google Ads and Ad Networks. - Project Management for Cook It! and Cooking Country

    • Data Analyst (remote)
      • Aug 2017 - Jun 2018

      - Soloed analytics dashboard building and reporting to all stakeholders- Successfully used data-driven recommendations to drive game retention and monetization improvements

    • United States
    • Higher Education
    • 700 & Above Employee
    • HCI Researcher (Qualitative and Quantitative)
      • Apr 2016 - Feb 2017

      I worked with Professor Brad Myers at the CMU Human-Computer Interaction Institute on interaction techniques. Specifically, we a group of 3 started a research project on designing and developing keyboard for ultrasmall devices (e.g smartwatch) under his advisory. Our research paper has just been accepted by IEEE Symposium on Visual Languages and Human Centric Computing (VL/HCC) 2017 (short paper)Here are my highlights of the project:Designed layouts and interactions for a 6-to-7-key wearable smartwatch keyboard; planned and conducted formative and summative user testing; proposed innovative text input design heuristics for wearables and demonstrated utility of procedural knowledge transfer from traditional QWERTY keyboard Show less

    • HCI Quantitative Research Intern
      • May 2016 - Dec 2016

      I worked at the the Ubiquitous Computing Lab at CMU HCII on context-aware computing. As the research intern, my job spanned UX research, data mining and algorithm development, and study monitoring. The full paper has just been accepted by Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies (IMWUT) 2017 (full paper)Here are some highlights of my work:Developed algorithms and data pipeline for context-aware experiment on 73 P2P timebank users; performed data visualization on 4 million mobile sensor data and 6329 real-time timebank user scenarios; uncovered participants’ behavior and response patterns to devise better context-aware recommendation Show less

    • Undergraduate Research Assistant
      • May 2015 - Aug 2016

      I worked at CMU HCII Connected Experience Lab (CoEx Lab) studying network privacy. The research I contributed to focuses on educating people about information leaks and privacy concerns. My achievements in the research team involved: • Conducted Qualtrics surveys, lab and field experiments in a team of 3 on Internet users’ perception of online privacy leakage using self-built HTTP package sniffer • Analyzed pre, during and post-survey data in JMP; recorded participants’ reaction time and response to a website displaying visual hierarchy of leaked information • Proposed improvement on research methodology to retain behavior change Show less

Education

  • Carnegie Mellon University
    Bachelor of Science (B.S.), Human-Computer Interaction, Operations Research and Statistics
    2013 - 2017

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