Shula S.
Communications Manager at Leiths School of Food & Wine- Claim this Profile
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Bio
Credentials
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Child Protection in Education
TesApr, 2023- Oct, 2024 -
The Prevent Duty (Colleges and Universities)
TesApr, 2023- Oct, 2024
Experience
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Leiths School of Food & Wine
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Communications Manager
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Apr 2023 - Present
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THE RIVER CAFE LIMITED
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United Kingdom
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Restaurants
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1 - 100 Employee
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Marketing & E-Commerce Manager
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Aug 2021 - Apr 2023
∙ Worked directly alongside CEO and founder on biweekly international communications. ∙ Managed the brand’s digital profile, executing targeted promotional campaigns on third party platforms. ∙ Maintained e-commerce content library, product data management and web analytics (monitoring inventory and composition of product using Shopify and Linnworks). ∙ Worked closely with the supply chain team to manage and plan online merchandising of products. ∙ Drove sales growth and profitability in the E-Commerce channel, and for Christmas Gifting 2021 & 2022. ∙ Coordinated press and influencer gifting with Gemma Bell & Co. ∙ First point of contact with press, media and third party creatives including photographer, copywriter and website designers. ∙ Managed social media accounts across multiple platforms. Show less
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EDITION
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United States
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Graphic Design
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1 - 100 Employee
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Food & Beverage Marketing Manager
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May 2018 - Dec 2020
∙ Responsible for the entire Marketing and Communications strategy at: Berners Tavern, Lobby Bar and Punch Room ∙ Increased awareness and revenue - breaking all financial records in 2019 for The London EDITION ∙ Managed long lead content calendar ∙ Coordinated press and influencer visits with International Purple PR team ∙ Increased database audience from 5,000 to 95,000 subscribers within 3 months ∙ Managed active communities & targeted paid digital marketing campaigns on F&B social channels (Facebook, Twitter and Instagram) ∙ Implemented digital voucher programme; generating £25,000 in 8 weeks ∙ Full autonomy over copy and distribution of monthly mailers ∙ Managed the brand’s digital profile; reporting to the Global Brand team ∙ Supported the Director of Culture with events, activations and corporate social responsibility ∙ Launched key annual events with the Culture team i.e. Halloween & Pride Brunch ∙ Developed and designed new ideas, products and systems, including Afternoon Tea and the Royal Balcony, Wine and Cocktail Masterclasses ∙ External SEO audits to improve online rankings; using CMS and Google Analytics ∙ Built relationships with third party collaborators and charitable organisations Show less
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Salt Yard Group
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United Kingdom
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Hospitality
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1 - 100 Employee
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Marketing Executive
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Jul 2017 - Jan 2018
• Curated individual brand identities and oversaw social media across the group • Provided initial social media training to senior staff members • Reporting all social media activity and engagement on multiple platforms across five sites. • Worked with external stakeholders to create strong brand collaborations. • All press liaison following the departure of Sauce Communication • Created and published engaging content for monthly external mailers and restaurant blog • Maintained subscriber databases and continued analysis of all aspects of digital marketing - CRM, AB testing and targeted campaigns • Managed the group’s website using CMS systems, including SEO updates and optimisation alongside Propeller • Assisted with coordination of the closure of Veneta Show less
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GILLMAT LTD
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United Kingdom
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Restaurants
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Head of Press, Sales & Marketing
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Jul 2015 - Jul 2017
• Managed social media for The Dairy, The Manor, Paradise Garage & Counter Culture • Provided training for social media contributors across the group • Arranged events: Taste of London, Wilderness Festival, John Lewis rooftop and Meatopia • Liaised with Gerber Comms • Supported the opening of Paradise Garage and Counter Culture, arranged launch parties and press reviews prior to PR representation • Created in-house training manuals for FOH and assisted at all four sites when required. • Ensured all online listings were kept up to date and relevant with copy and photography. • Created bespoke experiences for corporate events. • Full autonomy over all external mailers and subsequent analysis of email marketing. Show less
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THE BAR WITH NO NAME LIMITED
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United Kingdom
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Restaurants
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1 - 100 Employee
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Executive Assistant
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Feb 2014 - Jul 2015
• Multiple diary management for the Directors, including complex international travel arrangements • Ecommerce - management of online sales and distribution of quarterly magazine • Social media reporting on various platforms – Twitter, Instagram, Facebook and Squarespace. • Sourced materials and research for new venues and projects, composed copy for collaborations with • brands including Diaego & Heston Blumenthal • Chaired weekly development meetings for each branch of the company • Maintained relationships with brands and their ambassadors • Operational support for 69 Colebrooke Row and Bar Termini • Arranged events including launches of Bar Termini, the Drink Factory magazine & Mo Coppoletta collaborations. • Daily office management Show less
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Ceviche Limited
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United Kingdom
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Restaurants
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Team Assistant
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Jun 2013 - Jan 2014
• Social media management, including Twitter, Facebook and Pinterest • Assisted with the opening of Andina & launch of Ceviche: Peruvian Kitchen Cookbook • Website management • Styled events spaces • Maintained relationships with influencers and brand ambassadors • Researched and created databases relevant to area research • Promoted and assisted at markets, demonstrations and events including Meatopia • Ad hoc administrative responsibilities • Social media management, including Twitter, Facebook and Pinterest • Assisted with the opening of Andina & launch of Ceviche: Peruvian Kitchen Cookbook • Website management • Styled events spaces • Maintained relationships with influencers and brand ambassadors • Researched and created databases relevant to area research • Promoted and assisted at markets, demonstrations and events including Meatopia • Ad hoc administrative responsibilities
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Polpo Ltd
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United Kingdom
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Restaurants
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1 - 100 Employee
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Front of House
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Jul 2012 - Jun 2013
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IntoUniversity
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United Kingdom
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Individual and Family Services
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200 - 300 Employee
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Youth Development Intern
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Jan 2012 - Apr 2012
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Mishkins
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United States
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Cosmetics
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1 - 100 Employee
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Front of House
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Nov 2011 - Apr 2012
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Customer Services & Administrative Assistant
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Jun 2007 - Nov 2011
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Education
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The Nottingham Trent University
Bachelor of Science (B.Sc.), Psychology & Criminology -
JFS