Experience

Straits Retail Property Management Services Pte Ltd

• Real Estate
• 1 - 100 Employee

• Centre Manager

  • Jan 2020 - Present

• Senior Marketing Manager

  • Jan 2018 - Dec 2019



YTL Starhill Global Property Management Pte Ltd

• Real Estate
• 1 - 100 Employee

• Vice President, Marketing

  • May 2002 - Dec 2017

  Responsible for marketing activities and communications to achieve brand awareness and drive shopper traffic and sales to the Singapore shopping mall properties under the Starhill REIT (SGREIT) portfolio. Manage engagement and relationships with various stakeholders including shoppers, tenants and partners. Also responsible for securing sponsorships for marketing promotions and events as well as marketing of advertising and event spaces and retail pushcarts to achieve yearly revenue targets. Responsible for marketing activities and communications to achieve brand awareness and drive shopper traffic and sales to the Singapore shopping mall properties under the Starhill REIT (SGREIT) portfolio. Manage engagement and relationships with various stakeholders including shoppers, tenants and partners. Also responsible for securing sponsorships for marketing promotions and events as well as marketing of advertising and event spaces and retail pushcarts to achieve yearly revenue targets.



Beaute Concept Pte Ltd

• Singapore

• Marketing Executive

  • Feb 2001 - May 2001

  Responsible for marketing of Japanese skincare and cosmetic brand, IPSA, including planning and implementation of product launches, advertising and promotions aligned with brand guidelines set by principal in Japan. Responsible for marketing of Japanese skincare and cosmetic brand, IPSA, including planning and implementation of product launches, advertising and promotions aligned with brand guidelines set by principal in Japan.



Seiyu (Singapore) Pte Ltd (now known as BHG)

• Singapore

• Advertising & Promotions Supervisor

  • Aug 1996 - Jan 2001

  Responsible for advertising and promotions activities for the department store to drive shopper traffic and sales. Liaise with landlord on various coordination for advertising and events including negotiating for concession rates on advertising and event spaces. Worked closely with various merchandising department to plan and schedule calendar of tactical promotions and events. Good knowledge and experience on the various operations of a department store and as well as good understanding of the tenant and landlord relationship.