Experience

Sony Indonesia

• Indonesia
• Consumer Electronics
• 100 - 200 Employee

• Sales And Marketing Specialist

  • Jul 2017 - Present

  Sales and Marketing Manager PT. Sony Indonesia (PlayStation) • Responsible for achieving sales target (sell-in and sell-out) o Create best model mix and promotion for Indonesia market to achieve monthly, quarterly and yearly sales target o Maintain good relationship with dealers and partners • Responsible for yearly marketing plan and budgeting o Manage full year marketing budget, plan and execution with the most effectiveness and efficiency • Responsible for managing nationwide PSI (Purchase, Sales and Inventory) o Manage all importing and forecasting processes for healthy inventory both company & dealer level • Responsible for Product Branding and Brand Awareness o Create “rocket” launch for New Product Introduction (hardware, accessories, software) o Maintain product hype during pre-order, launch and post launch period o Make collaboration with 3rd party to increase the value of the product and support current dealers • Responsible on maintaining stable and profitable pricing at competitive level • Responsible for developing new channel and market Show less



Daewoo Electronics

• Computers and Electronics Manufacturing
• 200 - 300 Employee

• Product Marketing Manager

  • May 2016 - Jul 2017

  Product Marketing Manager PT. Dongbu Daewoo Electronics All Products • Responsible for selecting new products o Checking the current demand and trend in the market, ensure the selected model will be sellable • Responsible for managing nationwide PSI (Purchase, Sales and Inventory) o Manage all importing and forecasting processes for healthy inventory both company & dealer level o Sales monitoring for 9 branches • Responsible for Product Branding o Create “rocket” launch for New Product Introduction o Make collaboration with 3rd party to increase the value of the product o Provide value added program for focus model to both dealer and customer • Maintain positive COI and maintaining pricing at competitive level • Responsible for managing promoters o Increase promoter quantity (100%) & efficiency (80%) o Create incentive programs and keep close communication directly with promoter agency Show less



Topjaya Sarana Utama

• Indonesia
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Product Marketing Manager

  • Aug 2014 - Apr 2016

  Product Marketing Manager PT. Topjaya Sarana Utama (Toshiba), Cooling Devices • Responsible for creating and developing new products o Maintaining communication with designer & engineer to create new product o Innovate and communicate new and sellable features • Responsible for managing nationwide PSI (Purchase, Sales and Inventory); o Manage all importing and forecasting (built up & local factory) processes for healthy inventory both company & dealer level o Sales monitoring for 16 branches - Achieved YOY sales growth of 40% for Refrigerator & 60% for Air Conditioner in Indonesia • Responsible for Product Branding; o Create “rocket” launch for New Product Introduction o Expand & create new channel to create more awareness and sales opportunity including Roadshow o The First Refrigerator with pre-order scheme in e-commerce business • Maintain positive COI and maintaining pricing Show less



Sony Indonesia

• Indonesia
• Consumer Electronics
• 100 - 200 Employee

• Video & Sound Section Head

  • Aug 2013 - Aug 2014

  Product Marketing Senior Supervisor PT. Sony Indonesia, Section Head Video & Sound Division • Responsible for managing sell-in and sell-out progress and achievement. o Creating and executing several activities to maintain relationship with dealer o Maintain positive ROI in every action and activities o Implement PDCA from every success story and apply the essence to get bigger exposure • Responsible for managing nationwide PSI (Purchase, Sales and Inventory); o Manage all importing and forecasting processes for healthy inventory both company & dealer level o Sales monitoring for 12 branches - Achieved YOY sales growth of 26% for Home Audio Video & 56% for Personal Audio in Indonesia • Responsible for Product Branding; o Create “rocket” launch for New Product Introduction o Expand & create new channel to create more awareness and sales opportunity o Maintain number 1 position for Home Audio System (mini) Category • Maintain positive COI and maintaining pricing at premium level for all categories Show less



LG Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Product Marketing

  • Jan 2012 - Jul 2013

  Product Marketing Supervisor PT. LG Electronics Indonesia, Home Appliances Division • Responsible for managing marketing and PR activities of Washing Machine product category; o Team lead for development and execution of co-promotion campaigns – B2B Co-branding with Unilever, Kao, Lock & Lock o Product trainer for branch and retail staff o Main coordinator for product life-cycle • Responsible for managing nationwide PSI (Purchase, Sales and Inventory); o Manage all importing process for CBU from 5 countries o Manage purchase orders through efficient sales forecast and inventory monitoring for 10 branches - Achieved YOY sales growth of 31% for Washing Machines in Indonesia • Responsible for Product Branding; o Maintain Number 1 Market Share for Y2012 o Achieved Number 1 position (Y2013) for semi-automatic category • Maintain positive COI and maintaining pricing at premium level for all categories Show less



Media Track Pte Ltd

• Singapore

• Research Analyst

  • Feb 2011 - Dec 2011

  • Responsible for monitoring coverage on broadcast, print, online and social media • Responsible for generating monthly reporting to key accounts on companies’ brand image, competitors and industry; Key accounts: Carlsberg, SKAT, Microsoft, EY • Responsible for monitoring coverage on broadcast, print, online and social media • Responsible for generating monthly reporting to key accounts on companies’ brand image, competitors and industry; Key accounts: Carlsberg, SKAT, Microsoft, EY



Neoedge Pte Ltd

• Corporate Sales Executive

  • Jul 2010 - Oct 2010