Experience

Distell

• South Africa
• Beverage Manufacturing
• 700 & Above Employee

• Global Marketing Manager

  • Nov 2019 - Present

  Amarula - The Spirit of Africa Amarula - The Spirit of Africa



Insignia Group of Companies

• United Arab Emirates
• Financial Services
• 1 - 100 Employee

• Head Of Marketing

  • Nov 2018 - Oct 2019



Breville | Sage

• Australia
• Manufacturing
• 500 - 600 Employee

• UK/EU Marketing Director

  • Jun 2017 - May 2018

  ▪ Served as the marketing lead to ensure quality execution of Sage retailer and consumer initiatives. ▪ Implemented global strategy to the fullest extent with retail partners through their point of sale and digital interfaces. ▪ Key lead for Team Heston Blumenthal and other strategic partners to optimise retailer, influencer and consumer programs. ▪ Developed and executed global programs through local channels such as social, digital, influencer, PR and events (London Coffee Festival and Pub in the Park). ▪ Led programmatic and social media advertising with strong focus on hyper consumer segmentation.



Chivas Brothers (Pernod Ricard)

• Global Senior Brand Manager

  • Mar 2012 - Jun 2017

  Global Senior Brand Manager – English Gins Portfolio. Responsible for Global Strategy, Communications, Experiential and New Product Developments in the English gins portfolio. Custodian of the English gin brands in the company’s portfolio. Key responsibilities include: - Global strategic planning of the English Gins portfolio. - Lead and manage ATL communications assets with lead markets. - Lead and manage integrated sponsorship and partnership strategy for consumer experiential programs. - Primary contact for key markets ensuring assets are available and collaborating with markets to develop assets. - Lead new product, packaging and limited edition projects. - Manage PR/Communication strategy for key strategic projects. - Manage marketing spend in line with approved budget. - Develop and coach direct report (Assistant Brand Manager).



Pernod Ricard Travel Retail Europe

• London, United Kingdom

• Senior Brand Manager

  • Feb 2008 - Mar 2012

  Responsible for the overall brand well-being and growth of 11 brands (Absolut, Ballantine's, The Glenlivet + Single Malts, Martell, Havana Club, Olmeca, Ricard, Mumm & Perrier Joüet Champagnes, Sandeman Port & Sherry, Wyborowa and Zubrowka) in Travel Retail Europe. Responsible for the overall brand well-being and growth of 11 brands (Absolut, Ballantine's, The Glenlivet + Single Malts, Martell, Havana Club, Olmeca, Ricard, Mumm & Perrier Joüet Champagnes, Sandeman Port & Sherry, Wyborowa and Zubrowka) in Travel Retail Europe.



Bulgari South Asian Operations Pte Ltd

• Singapore

• Senior Marketing Executive

  • 2004 - 2007

  Responsible for development and execution of brand marketing plans for South Asia region. Full responsibility for the management of CRM portfolio, market research, visual merchandising, corporate sales and sales incentive schemes. Managed external agencies involved in media buying and planning, production of advertising, direct mail, and collateral materials. Consulted with sales team in the development and design of sales support materials, and customer loyalty programs. Responsible for development and execution of brand marketing plans for South Asia region. Full responsibility for the management of CRM portfolio, market research, visual merchandising, corporate sales and sales incentive schemes. Managed external agencies involved in media buying and planning, production of advertising, direct mail, and collateral materials. Consulted with sales team in the development and design of sales support materials, and customer loyalty programs.



LUXASIA

• Singapore
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Marketing Executive

  • Jan 2004 - Sep 2004

  Marketing Executive – Guerlain Responsible for development and execution of brand and marketing strategy integration plans and event plan activities. Full responsibility for the management of market research, visual merchandising, corporate sales and sales incentive schemes. Managed external agencies involved in the creation and production of advertising, direct mail, and collateral materials. Consulted with sales team in the development and design of in-store sales promotions. Directed and planned launch events, road shows and workshops including venue/booth design and production.



Oakton

• Australia
• IT Services and IT Consulting
• 200 - 300 Employee

• Marketing Executive

  • Feb 2001 - Nov 2003