Experience

Bandai Namco Entertainment America Inc.

• United States
• Computer Games
• 100 - 200 Employee

• IP Strategy Director, head of licensing business

  • Apr 2019 - 4 years 9 months

  USA -Develop the global brand strategy for licensing business for PAC-MAN, TEKKEN, DARK SOULS etc. -Manage the team in licensing business unit for USA. -Build and maintain the relationship with licensing partners. -Negotiate and decide the business condition for licensing business -Establish the new business with utilizing IPs, e-commerce, digital music distribution. -Enhance the product line-up and arrange the SKU plan for video game. -Support marketing and PR team in… Show more -Develop the global brand strategy for licensing business for PAC-MAN, TEKKEN, DARK SOULS etc. -Manage the team in licensing business unit for USA. -Build and maintain the relationship with licensing partners. -Negotiate and decide the business condition for licensing business -Establish the new business with utilizing IPs, e-commerce, digital music distribution. -Enhance the product line-up and arrange the SKU plan for video game. -Support marketing and PR team in US to have global alignment with EU and Asia Show less



BANDAI NAMCO Entertainment Europe SAS

• IP strategy director, head of licensing business

  • Apr 2015 - Mar 2019

  France -Develop the global brand strategy for licensing business for PAC-MAN, TEKKEN, DARK SOULS etc. -Manage the two team members in licensing business unit for Europe. -Build and maintain the relationship with licensing partners. -Negotiate and decide the business condition for licensing business -Establish the new business with utilizing IPs, e-commerce, digital music distribution. -Enhance the product line-up and arrange the SKU plan for video game. -Support marketing… Show more -Develop the global brand strategy for licensing business for PAC-MAN, TEKKEN, DARK SOULS etc. -Manage the two team members in licensing business unit for Europe. -Build and maintain the relationship with licensing partners. -Negotiate and decide the business condition for licensing business -Establish the new business with utilizing IPs, e-commerce, digital music distribution. -Enhance the product line-up and arrange the SKU plan for video game. -Support marketing and PR team in Europe to have global alignment with US and Asia. Show less



BANDAI NAMCO Games Europe SAS

• Namco brand manager

  • Apr 2013 - Mar 2015

  France -Develop the marketing strategy for Namco title brand. -Arrange the video game consumer event, PR tour and producer interviews. -Manage the relationship and communication with the first party for F2P games. -Decide SKU plan for Namco titles including collector contents, localization languages, platforms. -Manage the mobile games which are developed locally in Europe. -Support marketing and PR team in Europe to have global alignment with US and Asia.



株式会社バンダイナムコエンターテインメント Bandai Namco Entertainment(Japan)

• Japan
• Computer Games
• 1 - 100 Employee

• Business Associate

  • Apr 2010 - Mar 2013

  Japan -Conduct global marketing survey for console games. -Manage the survey design for consumer satisfaction research on console game. -Analyze the survey results and report to marketing and development team. -Coordinate the domestic sales data and establish the internal sales data base . -Conduct global marketing survey for both console and arcade games. -Organize and facilitate the group focus interview in Japan for products in development. -Organize the global consumer… Show more -Conduct global marketing survey for console games. -Manage the survey design for consumer satisfaction research on console game. -Analyze the survey results and report to marketing and development team. -Coordinate the domestic sales data and establish the internal sales data base . -Conduct global marketing survey for both console and arcade games. -Organize and facilitate the group focus interview in Japan for products in development. -Organize the global consumer play testing for products in development. -Analyze the survey results and report to marketing and development team. -Support the product development of arcade game focusing on US market. Show less