SHUBHRA MISRA

DGM - Grocery/ Fmcg Business at Otipy
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Contact Information
us****@****om
(386) 825-5501
Location
Gurgaon, Haryana, India, IN

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5.0

/5.0
/ Based on 2 ratings
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Parthasarathy N

Shubhra gives importance to long term goal of business and can influence people with her strategic thought process .She has great communication skills and its quite easy and comfortable to work with her. Shubhra, is great marketer, humble and always ready to listen. Her analytical skills and her data sharing is so positive, that it helps to motivate a brand/company to work towards growth on month on month basis..

Puspashree Mohanty (Certified POSH Practitioner)

I know Shubhra since last 5 years.she is very aggressive in her work and enjoy the work she does.Very good professional and very confident girl knows how to handle any critical situation.She can be very good support to her team as she is a good team player. Regards Puspashree Mohanty Team Leader - HR

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Experience

    • India
    • Food and Beverage Services
    • 1 - 100 Employee
    • DGM - Grocery/ Fmcg Business
      • Feb 2022 - Present

      E commerce E commerce

    • Category Manager - Process Food and Beverages
      • Apr 2018 - Aug 2021

      1. Process Food & Beverages Category Management . 2. 450+ store count . 3. Pan India Geography. 1. Process Food & Beverages Category Management . 2. 450+ store count . 3. Pan India Geography.

    • India
    • Food and Beverage Manufacturing
    • 200 - 300 Employee
    • Category Manager - private labels fmcg ( Future Consumer Ltd )
      • Jan 2015 - Apr 2018

      1. Rest Of North Region - ( UP ,MP ,J&K , Punjab ,Haryana, Himachal Pradesh , Uttarakhand . 2. 30 Big Bazaar Hyper stores. 3. Private Label Business . 4. Category Management 5. Sales Management. 6. Multi Categories - Beverages , Food , Ghee, Frozen ,Non food 1. Rest Of North Region - ( UP ,MP ,J&K , Punjab ,Haryana, Himachal Pradesh , Uttarakhand . 2. 30 Big Bazaar Hyper stores. 3. Private Label Business . 4. Category Management 5. Sales Management. 6. Multi Categories - Beverages , Food , Ghee, Frozen ,Non food

    • Switzerland
    • Retail
    • 700 & Above Employee
    • Category Manager - Food,Bev,Health & Beauty ( HUDSON NEWS & CAFE STORES @ DMRC STATIONS)
      • Oct 2011 - Jan 2013

      New Category set up within organization,buying plans,sales forecast ,vendor managment,margin negotiations for 4 different categories,FRESH FOOD,CONFECTIONARY,BEVERAGES,PERSONAL CARE ,HEALTH & BEAUTY ..Dealing with a list of more than 35 Brands under my portfolio ..Responsible for Launch of 45 HUDSON NEWS & CAFE STORES. New Category set up within organization,buying plans,sales forecast ,vendor managment,margin negotiations for 4 different categories,FRESH FOOD,CONFECTIONARY,BEVERAGES,PERSONAL CARE ,HEALTH & BEAUTY ..Dealing with a list of more than 35 Brands under my portfolio ..Responsible for Launch of 45 HUDSON NEWS & CAFE STORES.

    • India
    • Retail
    • 700 & Above Employee
    • National Buying Manager - Ladybird (British Kidswear Brand)
      • Jul 2009 - Sep 2011

       Accountable for Ladybird Brand business with 17 SIS & 2 SAS stores.  Entire B&M activity starting from range designing, selection ,product sourcing ,seasonal buys & cancellations, pricing ,season launch on timely & on regular manner to stores.  Strong & Smooth Co-ordination with Supplychain, Commercial & Operation Teams.  Import Shipments – Management.  Vendor management – Domestic & International.  Key monitoring of sales trends & forecasts vs. GMROI & Sales per sq.feet.  Accountable for Ladybird Brand business with 17 SIS & 2 SAS stores.  Entire B&M activity starting from range designing, selection ,product sourcing ,seasonal buys & cancellations, pricing ,season launch on timely & on regular manner to stores.  Strong & Smooth Co-ordination with Supplychain, Commercial & Operation Teams.  Import Shipments – Management.  Vendor management – Domestic & International.  Key monitoring of sales trends & forecasts vs. GMROI & Sales per sq.feet.

    • India
    • Retail
    • 700 & Above Employee
    • Asst.Merchandise planner - Mothercare ( British kidswear & maternity brand)
      • Sep 2007 - 2009

       Assortment planning & range buying by selecting the appropriate range for the country on the basis of an assortment plan and also responsible for Intake margin..  Review and report any discrepancies in inventory pertaining to overages and shortages .  Review, monitor and/or develop as required the pricing, production planning, style analysis, merchandise mix, inventory levels, quality parameters and markdown management.  Review and monitor all purchase orders to ensure that the business is maximizing values, merchandise mix, and correctly allocating orders as outlined within the system.  Efficiently maintain coordination with D&L, import authorities, Shipping company, London Head office for stock dispatch/delivery  Analyze and report on special promotions, events and periods like Diwali, New Year, etc. Analyze performance of new stores, brands and Assist in preparing and evaluating market share statistics. Show less

    • India
    • Retail
    • 1 - 100 Employee
    • Asst.Manger-Merchandising (Timewear Brands)
      • Jan 2006 - Sep 2007

      Handled Mercahndise management for 12 JIV standlones and SIS within Central's across India. Approx 30 International & National timewear brands which includes TIMEX,SWATCH GROUP,EGANA,POLICE,GIORDANO etc. Strong Vendor co-ordination etc. Handled Mercahndise management for 12 JIV standlones and SIS within Central's across India. Approx 30 International & National timewear brands which includes TIMEX,SWATCH GROUP,EGANA,POLICE,GIORDANO etc. Strong Vendor co-ordination etc.

Education

  • Kiit Deemed University
    MBA, Marketing & HR
    2004 - 2006
  • Ranchi University
    B.Sc, Chemistry Hons.
    2000 - 2003
  • JAMSHEDPUR WOMEN'S COLLEGE
    BSC, CHEMISTRY
    1997 - 2003

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