Experience

Breast Cancer Foundation

• Singapore
• Non-profit Organizations
• 1 - 100 Employee

• Manager Fundraising & Partnerships

  • Feb 2023 - Present



United Women Singapore

• Singapore
• Non-profit Organizations
• 1 - 100 Employee

• Senior Associate Partnerships

  • Feb 2019 - Mar 2020

  Orchestrated successful partnership to achieve mutually beneficial outcomes for both parties. Expanded the portfolio of organisations and industries partnered with to include Fashion and Apparel companies, AgriScience companies, Insurance Companies, Fast moving consumer goods companies, Hospitality and Tourism, Banking and Financial Institutions. Spearheaded implementation of various initiatives Successfully orchestrated events for fundraising such as SNOW (Say No to Oppression of Women) and Buy To Save as well as for creating awareness about Gender Equality, Violence against women and girls, Women’s empowerment, STEM for girls. Strategised and developed a volunteer management model for greater involvement of partner organisations and their staff, donors, students as well as the general public. Developed new brand design and communication strategies for the fundraising events and implemented them for deeper penetration into the target audience. Show less



Arte Compass

• Singapore

• Marketing & Events Manager

  • Nov 2016 - May 2017

  Anchored and managed two events - The International Premier of the theatrical version of an Epic novel staged at Esplanade Theatre with over 5000 tickets sold and a Fusion Jazz musical evening with international artistes at Esplanade Concert Hall with over 250 guests in the audience. Coordinated end to end planning and flawless execution of the events - including managing budgets, soliciting sponsorships from over 25 sponsors, grants from government organisations, develop marketing collaterals, ticket sales, light/sound/backstage technical experts, Media relations to ensure exceptional media coverage, recruiting local artists, production and artist management. Show less



Azim Premji Foundation

• India
• Non-profit Organizations
• 700 & Above Employee

• Member - Advocacy and Communication

  • Jul 2002 - Feb 2006

  Managed all the communications activities for Azim Premji Foundation. The responsibilities at the Foundation included developing the communication guidelines, communicating the Foundation’s programs to the various stakeholders in the community and the society and advocating for ‘Universalisation’ of Elementary Education through various communication campaigns which included: influencing Government policy, networking with various organizations and academia in the field of education. Managed all the communications activities for Azim Premji Foundation. The responsibilities at the Foundation included developing the communication guidelines, communicating the Foundation’s programs to the various stakeholders in the community and the society and advocating for ‘Universalisation’ of Elementary Education through various communication campaigns which included: influencing Government policy, networking with various organizations and academia in the field of education.



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Group Head

  • Jun 2000 - Jul 2002

  As Account Supervisor and then Group Head, I managed the Integrated Brand Communications for a wide range of products - CMR Solutions, Apparel, FMCG, Car Audio Systems, Digital Marketing Software. All these activities involved continuous interaction and working closely with the creative, media, production and account planning departments of the agency. The communication media included Print (brochures, posters, mailers etc.), Press (mainline newspapers, magazines, industry specific journals etc.), Electronic (Television and Radio), Sponsorships, Sales Promotions, Trade shows, Events, Press conferences etc. Show less



Akshara Advertising

• New Delhi & Bangalore, India

• Senior Account Executive

  • Sep 1993 - May 1999

  Handled all account management and brand communication for wide range of industry clients Program managed India’s first male personality pageant for 4 years from inception. Launched India’s first concerted effort towards AIDS awareness by creating a multimedia, multilingual advertising campaign for National AIDS Committee (NACO), constituted by the Ministry of Health and Family Welfare, Government of India. Handled all account management and brand communication for wide range of industry clients Program managed India’s first male personality pageant for 4 years from inception. Launched India’s first concerted effort towards AIDS awareness by creating a multimedia, multilingual advertising campaign for National AIDS Committee (NACO), constituted by the Ministry of Health and Family Welfare, Government of India.