Shubhodeep Mitra
Market Research Analyst at Ocrolus- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Data Visualization with Python By IBM
SimplilearnAug, 2023- Nov, 2024 -
The Business Intelligence Analyst Course 2023
UdemyAug, 2023- Nov, 2024 -
MySQL and Tableau
Ducat IndiaOct, 2022- Nov, 2024 -
Market Research: A-Z Fundamentals with case studies
UdemySep, 2022- Nov, 2024 -
Introduction to data studio
Google analyticsFeb, 2023- Nov, 2024 -
Google Analytics for Beginners
Google analyticsSep, 2022- Nov, 2024
Experience
-
Ocrolus
-
United States
-
Financial Services
-
300 - 400 Employee
-
Market Research Analyst
-
Feb 2023 - Present
- Conducted comprehensive market research for sales, marketing, and product marketing teams, utilizing Python, SQL, Tableau, and Excel, to unveil valuable insights and drive strategic decision-making. - Enriched competitive intelligence through in-depth competitive research, leading to a 40% boost in marketing ARR pipeline and significant brand positioning improvements. - Automated 85% of event lead generation workflows, unlocking hidden revenue opportunities and enhancing sales… Show more - Conducted comprehensive market research for sales, marketing, and product marketing teams, utilizing Python, SQL, Tableau, and Excel, to unveil valuable insights and drive strategic decision-making. - Enriched competitive intelligence through in-depth competitive research, leading to a 40% boost in marketing ARR pipeline and significant brand positioning improvements. - Automated 85% of event lead generation workflows, unlocking hidden revenue opportunities and enhancing sales outreach effectiveness. - Led account-based research efforts, resulting in a remarkable 10% increase in Marketing Qualified Leads (MQLs) and a 30% improvement in overall lead quality. - Conducted win/loss analysis, providing crystal-clear insights into buyer journeys and contributing to a 3% increase in the overall win rate. - Leveraged data analysis, market research expertise, and a toolkit of Python, SQL, Tableau, and Excel to resolve complex business problems and create data-driven strategies. - Transformed obstacles into possibilities, consistently delivering results in the B2B Fintech SaaS industry.
-
-
Research Analyst
-
Dec 2019 - Feb 2023
- Spearheaded comprehensive market research initiatives, collaborating with cross-functional teams, and applying Python, SQL, Tableau, and Excel expertise to uncover actionable insights for sales, marketing, and product marketing teams. - Orchestrated NPS research campaigns, conducting client interviews and employing advanced data analysis techniques, resulting in an outstanding NPS score of 80 and an enhanced product-market fit. - Curated annual industry events and tradeshows… Show more - Spearheaded comprehensive market research initiatives, collaborating with cross-functional teams, and applying Python, SQL, Tableau, and Excel expertise to uncover actionable insights for sales, marketing, and product marketing teams. - Orchestrated NPS research campaigns, conducting client interviews and employing advanced data analysis techniques, resulting in an outstanding NPS score of 80 and an enhanced product-market fit. - Curated annual industry events and tradeshows lists through thorough market research, contributing an impressive 70% to the marketing revenue pipeline and elevating brand positioning through prominent participation in renowned events. - Innovated by automating 85% of event lead generation workflows, optimizing revenue opportunities, and enhancing the efficiency of sales outreach. - Conducted in-depth analysis of the US small business market, interpreting 3B+ cash flow data points to identify key trends and contribute to the development of valuable content for webinars and industry publications. - Led win/loss analysis efforts, collaborating closely with sales and product marketing teams to engage with customers and prospects, resulting in a notable 8% increase in the win rate. - Employed data analysis, market research, and a toolkit of Python, SQL, Tableau, and Excel to resolve complex business dilemmas and craft data-driven strategies. - A market research maestro with a documented history of transforming obstacles into possibilities, consistently delivering results in the dynamic B2B Fintech SaaS industry.
-
-
-
Cogito Tech
-
United States
-
IT Services and IT Consulting
-
200 - 300 Employee
-
Market Research Analyst
-
Jul 2019 - Dec 2019
● Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives. ● Doing research and compiling data related to the current product market, customer demographics and interest, and factors influencing product demand; analyzing results to identify ways of maximizing sales and market penetration of current products. ● Compiling data related to competitors' products such as pricing, sales, and marketing or… Show more ● Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives. ● Doing research and compiling data related to the current product market, customer demographics and interest, and factors influencing product demand; analyzing results to identify ways of maximizing sales and market penetration of current products. ● Compiling data related to competitors' products such as pricing, sales, and marketing or distribution methodology. ● Orchestrated comprehensive market research initiatives by interacting with the Chief Strategy Officer and with other senior management, by writing clear and concise research reports, detailing findings and recommendations. ● Spearheaded continued competitive research efforts, to monitor competitor activity and analyze their go-to-market strategies, product offerings, and positioning, helping position our client ahead of competitors and amplifying market presence by 30%. ● Pioneered key persona research strategies, equipping the pre-sales and marketing teams to pinpoint precise targets for robust B2B marketing and sales campaigns. ● Innovated and streamlined the marketing event lead generation process, catalyzing a remarkable 23% surge in the event lead pipeline and slashing process time by an impressive 70%. Show less ● Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives. ● Doing research and compiling data related to the current product market, customer demographics and interest, and factors influencing product demand; analyzing results to identify ways of maximizing sales and market penetration of current products. ● Compiling data related to competitors' products such as pricing, sales, and marketing or… Show more ● Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives. ● Doing research and compiling data related to the current product market, customer demographics and interest, and factors influencing product demand; analyzing results to identify ways of maximizing sales and market penetration of current products. ● Compiling data related to competitors' products such as pricing, sales, and marketing or distribution methodology. ● Orchestrated comprehensive market research initiatives by interacting with the Chief Strategy Officer and with other senior management, by writing clear and concise research reports, detailing findings and recommendations. ● Spearheaded continued competitive research efforts, to monitor competitor activity and analyze their go-to-market strategies, product offerings, and positioning, helping position our client ahead of competitors and amplifying market presence by 30%. ● Pioneered key persona research strategies, equipping the pre-sales and marketing teams to pinpoint precise targets for robust B2B marketing and sales campaigns. ● Innovated and streamlined the marketing event lead generation process, catalyzing a remarkable 23% surge in the event lead pipeline and slashing process time by an impressive 70%. Show less
-
-
Education
-
2017 - 2020
Delhi University
Bachelor's degree, Business/Commerce, General
Community
