Sales And Marketing Specialist

• Apr 2021 - Present

Digital Marketing Specialist

• Nov 2019 - Apr 2021

Implemented SEO best practices, including website content optimization and keyword research. Conducted market research to identify customer trends, competitor offerings, and demographic data. Worked with creative teams to develop branding ideas, graphic designs, promotional materials, and advertising copies. Discover effective marketing and promotional channels to relay product messages to customers, including social media platforms. Investigate the performance of a company’s marketing campaigns and strategies by evaluating key performance metrics. Created innovative social media marketing and SEM campaigns depending on robust data and present the recommendations to management. Planned, implemented, and supported campaigns in email marketing. Created email campaigns from concept to completion, reporting and recommending future campaigns based on results. Show less

Digital Marketing Specialist

• May 2012 - May 2014

Worked with a team to develop marketing campaigns. Assisted in delivering data-driven inbound marketing initiatives to promote engagement and conversions. Helped in integrating an omnichannel communication strategy for brand awareness and membership growth through paid and organic digital marketing Developed paid and organic successful social media campaigns to benefit the business Implemented SEO best practices to increase organic traffic and conversion rates. Increased social media reach and engagement Used automation and CRM software to efficiently deliver communication to organization members, including newsletters, surveys, and other forms of email marketing Managed social media postings and engaged the followers on Facebook, Instagram, and Twitter platforms. Utilized tools like google analytics to understand and predict user behavior and optimize the user experience (UX) to drive sales. Show less

SEO/PPC Marketing Executive

• Jul 2008 - Jul 2010

Developed compelling, engaging, and optimized content for better rankings in the SERPs as well as to keep qualified leads on the site longer Researched keywords Evaluated and implemented new strategies for SEO campaigns. Published SEO-optimized blog posts for contextual backlinking purposes. Implemented SEO best practices to improve traffic, leads, and sales. Developed compelling, engaging, and optimized content for better rankings in the SERPs as well as to keep qualified leads on the site longer Researched keywords Evaluated and implemented new strategies for SEO campaigns. Published SEO-optimized blog posts for contextual backlinking purposes. Implemented SEO best practices to improve traffic, leads, and sales.