Experience

Brands2Life

• India
• Public Relations and Communications Services
• 1 - 100 Employee

• Team Lead- Content Strategy & Development

  • Dec 2022 - Present

  •Lead a team of talented writers and oversee their work to ensure high-quality content delivery. •Review and Develop comprehensive Content Strategies for clients from various industries, including FinTech, EdTech, Data Science & Engineering, AI/ LLMs, retail, real estate, infrastructure etc. •Author engaging articles, press releases and internal communications materials for clients, showcasing their key messages and promoting their brand identity. •Lead social media campaigns, including engaging posts, creating campaigns and monitoring analytics to optimise engagement and reach. •Craft compelling media pitches to secure media coverage and build strong relationships with journalists and media outlets. •Curate and manage social media content, including writing engaging posts, creating campaigns and monitoring analytics to optimise engagement and reach. •Provide strategic guidance and support for multiple product launches of a major Conversational AI Client in the NBFC and BFSI sectors, ensuring effective communication and positioning of the products in the market. •Develop crisis mitigation strategies for clients, including corporate communications and content strategies, to effectively address and manage potential crises. •Stay up-to-date with industry trends, emerging technologies, and best practices to continuously enhance client deliverables. •Implemented strong call-to-action strategies within the content, leveraging persuasive language and urgency to prompt prompt responses and conversions. •Leveraged data-driven insights and market research to optimise direct response content performance, driving enhanced conversion rates and ROI across diverse client portfolios. •Collaborate with cross-functional teams, including marketing, design, Business Development & client servicing, to ensure seamless execution and alignment of content strategies with overall client objectives. Show less



Shiksha Verse | शिक्षाVERSE

• New Delhi, Delhi, India

• Founder

  • Aug 2022 - Present

  शिक्षाVERSE is a One-Stop Ed-Tech CUET Solution catering to the preparation needs of CUET aspirants and those who seek admission in India's premier & NIRF Rank-holding Universities/ Colleges/ Institutions. ShikshaVerse is one of its kind initiative by JNUites and Scholars from across the top-notch NIRF Rank Holding Institutions & Universities of India. At ShikshaVerse, we believe ourselves to be more of an EDUCATION CAMPAIGN THAN A BUSINESS MODEL. शिक्षाVERSE is a One-Stop Ed-Tech CUET Solution catering to the preparation needs of CUET aspirants and those who seek admission in India's premier & NIRF Rank-holding Universities/ Colleges/ Institutions. ShikshaVerse is one of its kind initiative by JNUites and Scholars from across the top-notch NIRF Rank Holding Institutions & Universities of India. At ShikshaVerse, we believe ourselves to be more of an EDUCATION CAMPAIGN THAN A BUSINESS MODEL.



Parliament of India

• India
• Government Administration
• 100 - 200 Employee

• Consultant

  • Dec 2021 - Aug 2022

  •Crafted impactful and persuasive speeches for the Hon’ble Lok Sabha Speaker, effectively conveying key messages and addressing diverse audiences. •Prepared press releases to disseminate important announcements, initiatives, and statements from the Lok Sabha Secretariat and the Office of the Hon’ble Speaker. •Organised and managed press conferences for the Lok Sabha Secretariat and the Office of the Hon’ble Speaker, ensuring seamless execution and effective media coverage. •Provided daily news and public relations strategy briefings to the Hon’ble Speaker and the Director of Public Relations (PPR) at the Lok Sabha Secretariat. •Conducted in-depth research and analysis on public relations matters, providing valuable insights and recommendations to support decision-making and enhance communication efforts. •Developed engaging and impactful social media content, including tweets, to promote the Lok Sabha Speaker's brand and effectively engage with the online audience. •Acted as a media liaison, facilitating interactions between the Lok Sabha Secretariat, the Office of the Hon’ble Speaker and media representatives to address inquiries and ensure accurate information dissemination. • Coordinated media activities and engagements, including interviews, press briefings, and media appearances, to enhance Hon’ble Speaker's visibility and facilitate effective communication with the press. •Collaborated with cross-functional teams including the Digital Communications Group in the Office of the Hon’ble Speaker, Design & LSTV to ensure consistent branding and messaging across various digital and mainstream platforms. •Maintained strong relationships with media outlets and journalists, fostering positive interactions and ensuring accurate coverage of the Lok Sabha Secretariat’s initiatives and activities. Show less



Freelance

• New Delhi, Delhi, India

• Freelance Communication Advisor

  • Sep 2018 - Nov 2021



Dialogue India

• New Delhi, Delhi, India

• Sub-Editor

  • Jun 2018 - Aug 2020

  •Created engaging and creative content across various platforms, including website articles, blog posts, social media content, and other promotional materials. •Collaborated with other writers and contributors to brainstorm ideas, share insights, and ensure consistent quality and tone in content creation. •Specialised in covering international news and stories related to CIS countries, providing insightful and informative coverage to a diverse audience. •Conducted extensive research to gather accurate and up-to-date information for content development, ensuring content was credible and well-informed. •Developed compelling headlines, introductions, and body content to captivate readers and encourage further engagement. •Ensured all content adhered to brand guidelines, maintaining a consistent brand voice and style. •Proofread and edited content for grammar, clarity, and coherence, ensuring high-quality deliverables. •Implemented SEO best practices to optimise content for search engines and increase organic visibility. •Monitored content performance and engagement metrics, using data-driven insights to refine content strategies and improve audience reach. •Stayed updated on industry trends and news related to content writing, adopting innovative approaches to enhance content effectiveness and engagement. Show less



Sprinklr

• United States
• Software Development
• 700 & Above Employee

• Russian Language Analyst

  • Apr 2019 - Oct 2019

  Data Annotation Data Annotation