Marketing Intern

• Jul 2022 - Present

- Leading strategy and execution for multiple fan and player engagement activations across Indoor and Beach Events with a data-driven approach- Co-managed Equal Jersey 2.0 campaign through major events like Volleyball Nations League and World Championships (Men’s and Women’s)- Leveraged qualitative and quantitative insights to create marketing reports to facilitate post-event evaluation of Volleyball Nations League and World Championships, focused on key channel stakeholders- Ran post-event surveys to understand consumer sentiment through metrics such as Net Promoter Scores to facilitate improvement of the OTT and event products

Client Project

• Nov 2021 - Jun 2022

Team Project with the International Esports Federation- Mapped the stakeholders of the Esports ecosystem- Selected potential host cities for the World Esports Championships- Calculated Economic Impact on these host cities- Suggested growth strategies to IESF

Client Project

• Feb 2022 - Apr 2022

Technology Project with 'Fondation the Ark'- Conducted comprehensive research on the Hybrid (physical + digital) sports landscape- Assessed prospective partners and clients to create a business use case- Delivered two strategies for the client to integrate and leverage key elements of the hybrid sports landscape

Sales Associate

• Jun 2021 - Aug 2021

Assisting Lead- Sales Development and Sr. Associate- Campus Relations in the sales of various experiential training programmes offered by Sporjo including but not restricted to Data and Analytics, Sports Marketing, Sports Law, et al Assisting Lead- Sales Development and Sr. Associate- Campus Relations in the sales of various experiential training programmes offered by Sporjo including but not restricted to Data and Analytics, Sports Marketing, Sports Law, et al

Researcher

• Nov 2020 - May 2021

Conducted a study of existing and emerging business models in the Indian Esports Ecosystem- Identified and critically reviewed 4 prevalent Esports business models in India- Proposed an open Hybrid Business model to facilitate creation of Esports SMEs- Awarded the best research paper on Esports in India Conducted a study of existing and emerging business models in the Indian Esports Ecosystem- Identified and critically reviewed 4 prevalent Esports business models in India- Proposed an open Hybrid Business model to facilitate creation of Esports SMEs- Awarded the best research paper on Esports in India

Sponsorship Associate

• Oct 2020 - Apr 2021

Working on securing sponsorships for the Chennaiyin FC team for the 2020-21 season Working on securing sponsorships for the Chennaiyin FC team for the 2020-21 season

Fellow-in-Residence

• Feb 2019 - Jun 2020

Sales Associate

• Jun 2018 - Oct 2018

Part of the Corporate sales teams, selling telematics solutions to customers in the cement and transportation industry Part of the Corporate sales teams, selling telematics solutions to customers in the cement and transportation industry

Account Manager

• Dec 2016 - Jun 2018

Key Account Manager,managing all KRA’s for Clients and Partners. Worked with global brands in the Innovation space focused on the Indian Startup Ecosystem:-Strategized and implemented end-to-end event execution plan for 4 Get In The Ring (GITR) pitch competitions in India ranging partnerships, communication, marketing and production for the event with a total of 800+ startup applications, 500+ attendees and 6 winners o Curated and activated a product and services suite for the Uber Exchange India Programme; winner giveaways worth $50000o Conceptualised and implemented web portal for Uber Vietnam to replicate and run Uber Exchange India modelo Conducted 400+ hours of onsite research and 1000+ hours of online research for existing clients and potential leadso Organized 2 Slush Global Impact Accelerator programs, with 100+ Startup applications, 150+ attendees, and 2 final winners who attended the Slush Global Conference o Conceptualised and built communities for Blockchain, Air Pollution and Women Safety in the Workplace for The Circle, the largest shared working space in India• Managing Operations at different levels for multiple clients and internallyo Conceptualised and executed the product roadmap for Space Management Software (SMS) for The Circleo Mapped processes between existing teams to increase efficiency between internal admin, finance and on-ground teamso Integrated new SMS with new billing software to reduce delays between invoicing to paymento Conducted training for admin, finance and ground staff enabling them to execute established SOP's• Created the marcom strategy for the TG; including but not limited to Website, Podcasts and Community Programs• Conceptualized, started and ran the intern program; Instrumental in determining cultural fit of candidates for recruitment

Business Development and Community Manager

• Jul 2015 - Sep 2016

At Investopad, I provided first level screening for on-boarding startups into the space as potential investment opportunities for Investopad.Over the course of my time here, I managed between 75-150 members of the Investopad Gurgaon co-working space. This included a responsibility in operations which ranged from day-to-day management to community/member satisfaction by designing personalised experiences.I worked on streamlining processes and integrating softwares to ensure an effective workplace. I was also the main editor of the Investopad newsletter, sourcing interesting technology-related articles. My efforts to imbibe cleverness and wit into the newsletter saw the ~CTR rise up by 7%.