Experience

De Novo Media Pvt. Ltd.

• India
• Advertising Services
• 1 - 100 Employee

• Founder and Director

  • May 2022 - Present



TrackBack Media

• India
• Advertising Services
• 1 - 100 Employee

• Delivery Head

  • Sep 2021 - Apr 2022

  • Taking care of all the affiliate market business and direct clients for International/National Mobile Business.• To build the supply structure for performance campaigns. • Planned, purchased, monitored, managed and/or refined direct response media buys daily to client's cost per Install/cost per Transaction and Cost per Registration for both India and International market.• Identify, evaluate and recommend new media channels like API integration for consideration of clients media mix.• On boarding new supply partners in order to elevate daily revenue.• Campaigns delivery to ensure campaign meets the required objective.• Data Analysis to derive future strategy.• Responsible for identification of the new prospect key partners and help with the acquisition process.• Relationship with the Key partners ensuring that they are achieving their end goals through their promotions. Show less

• Senior Media Buyer

  • Sep 2020 - Aug 2021

  Key Responsibilities:-• Campaigns delivery to ensure campaign meets the required objective.• Handling RTBs and Self-serve platforms for delivery.• Data Analysis to derive future strategy.• Responsible for identification of the new prospect key partners and help with the acquisition process.• Relationship with the Key partners ensuring that they are achieving their end goals through their promotions.• Taking care of all the affiliate market business and direct clients for International/National Mobile Business. Show less



Sense Digital Media

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Assistant Manager Media Buyer

  • Jan 2019 - Aug 2020

  Mobile Media CPC/CPI/CPAKey Responsibilities:-• Campaigns delivery to ensure campaign meets the required objective.• Handling RTBs and Self-serve platforms for delivery.• Prepare and track records of all the Revenue, Cost and margins etc (MIS)• Data Analysis to derive future strategy.• Responsible for maintaining and growing relations with our Clients.• Mobile tracking S2S integration with the clients directly or with the third-party tracking providers like Appsflyer, Apsalar, Branch etc.• Major campaigns: IndiaBulls, Jabong, Myntra, Saavn, Wynk, Swiggy, Goibibo etc.• Day to day optimization of campaigns to get KPI’s achieved by our delivery.• Maintaining the sync between Clients to technical team then to delivery and then keeping records of all the Mobile business through maintaining reports. Show less

• Senior Executive - Media Buyer

  • Apr 2018 - Jan 2019

  Key Responsibilities:-Prepare and track records of all the Revenue, Cost and margins etc (MIS)Data Analysis to derive future strategy.Working on self serve platforms and RTB's.Worked on all integration and fraud detection part too.

• MIS Executive - Media Buyer

  • Jan 2017 - Apr 2018

  Key Responsibilities:-Prepare and track records of all the Revenue, Cost and margins etc (MIS)Data Analysis to derive future strategy.Working on self serve platforms and RTB's.Worked on all integration and fraud detection part too.



BookMyShow

• Entertainment Providers
• 700 & Above Employee

• Accreditation Supervisor

  • Dec 2015 - Dec 2015

  Sunburn Festival Accreditation Sunburn Festival Accreditation