Experience

Vishal Mega Mart Gurgaon, India

• India
• Retail
• 200 - 300 Employee

• • Oct 2019 - Present

• • Apr 2018 - Oct 2019

  ➢ Management Trainee | Apr’17 – Mar’18o Started as a management trainee in Apr’17 and was responsible for business analytics to understand business needs and designing a roadmap for solutiono Presenting the business performance reports to the Top Management in leadership meeting every weeko Responsible for identification and creation of an action plan for the key opportunities for the business to drive tradeo Analyzing all category and marketing promotions and activities and steering the strategy of the same basis the key performance metrics➢ Marketing Analytics & Loyalty Manager | Apr’18- Mar’19o Assisting in creation of the trade and marketing plan for each quarter to drive organic sales growth by utilizing opportunities and National, State and city levelo Leading the loyalty programme for Vishal Mega Mart’s 310+ stores and giving strategic direction to the program to drive saleso Designed customer clusters using k-mean clustering, helping the business in understanding its customers in a more robust way and thus delivering more personalized and relevant offerings to the customero Responsible for increasing the customer participation in the company’s loyalty program from 69% in 2017 to 86% in 2019. The scale of the scheme increased from 26 million in 2017 to 44 million in 2019o Steered the development and implementation of strategies that delivered 3% of annual business sales as incremental through customer led promotionso Strategically used promotions to increase the customer frequency by 20% within 1 yearo Responsible for implementation, integration and management of wallets. Since 2018, have on-boarded Paytm, PhonePe and Amazon Payo Responsible for crafting the promotion strategy along with the wallet partners to driving the objective of incremental footfall, Increase in customer ABV and frequency Show less

• • Apr 2017 - Mar 2018



Buchanan Group

• Canada
• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • May 2016 - Jun 2016

  • Managed the video landscape and social media platforms for the company gaining 500+ subscriptions • Successfully created and implemented content strategy for digital media platforms of the company • Tailored the content on the digital media platforms of the company using Google Analytics • Managed the video landscape and social media platforms for the company gaining 500+ subscriptions • Successfully created and implemented content strategy for digital media platforms of the company • Tailored the content on the digital media platforms of the company using Google Analytics