Shu Tao
Manager, Data Management, Checkout Tracking at The NPD Group- Claim this Profile
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English Full professional proficiency
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Chinese Native or bilingual proficiency
Topline Score
Bio
Daniel A.
Shu was a terrific asset to the Morningstar advertising sales team. As an intern, she regularly performed to a level that belied her age and experience. She's hard working, dependable, a fast learner and committed to making a difference. She'll have a successful career moving-forward, whether it's in advertising, marketing, or anything she puts her mind to.
Daniel A.
Shu was a terrific asset to the Morningstar advertising sales team. As an intern, she regularly performed to a level that belied her age and experience. She's hard working, dependable, a fast learner and committed to making a difference. She'll have a successful career moving-forward, whether it's in advertising, marketing, or anything she puts her mind to.
Daniel A.
Shu was a terrific asset to the Morningstar advertising sales team. As an intern, she regularly performed to a level that belied her age and experience. She's hard working, dependable, a fast learner and committed to making a difference. She'll have a successful career moving-forward, whether it's in advertising, marketing, or anything she puts her mind to.
Daniel A.
Shu was a terrific asset to the Morningstar advertising sales team. As an intern, she regularly performed to a level that belied her age and experience. She's hard working, dependable, a fast learner and committed to making a difference. She'll have a successful career moving-forward, whether it's in advertising, marketing, or anything she puts her mind to.
Experience
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The NPD Group
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United States
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Market Research
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700 & Above Employee
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Manager, Data Management, Checkout Tracking
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May 2015 - Present
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Marketing Analyst
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Jun 2013 - May 2015
● Performed quantitative analysis of customer transactional data and national demographic data to extract meaningful business insights using SQL and SAS, recommended analytical solutions, and delivered the final work product using Excel, Tableau, or MS PowerPoint● Designed marketing metrics reports and management dashboards; developed reports on client campaigns using Tableau and Excel● Worked with IT team to determine appropriate data sources and relationships as well as data-hygiene procedures● Manipulated large volumes of complex data using SQL and SAS● Worked with analytics director and client team to develop customer acquisition and retention strategies, including test design, audience selection, model score application, and measurement metrics
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Morningstar
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United States
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Financial Services
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700 & Above Employee
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Data Analyst, Private Database
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Feb 2012 - 2013
● Responsible for the full process of data collection, data analysis, and quality assurance for private label projects that involved the retirement plans of Fortune 500 and other companies● Managed twenty-three time-sensitive projects (clients) including the team’s largest client account; mastered the processes of end-to-end project management● Supported client relationships by participating in recurring client meetings with product teams across the company ● Defined data collection processes and specifications for product teams and data vendors ● Project management: Created, executed, and monitored project plans for both new projects and the expansion of existing projects
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Morningstar
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United States
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Financial Services
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700 & Above Employee
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Ad Operations Intern
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Jan 2011 - Dec 2011
● Managed email campaigns for all the U.S. territory clients; tracked the ad delivery on a daily basis; provided reports and performance updates for sales staff● Helped the operations manager launch and monitor display ad campaigns for Morningstar.com and Morningstar.ca; optimized and adjusted the campaign pacing ● Analyzed web performance and customer behavior via internal and third party databases; distilled insights and presented them to sales staff ● Worked with internal teams and clients on pre-launch creative elements
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GreatPoint Energy
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Oil and Gas
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1 - 100 Employee
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Student Consultant
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Aug 2010 - Dec 2010
Conducted in-depth market research to establish market opportunities for GPE’s byproduct Conducted in-depth market research to establish market opportunities for GPE’s byproduct
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Teaching Assistant
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Aug 2009 - May 2010
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Education
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2009 - 2011
Illinois Institute of Technology
Master of Science, Marketing -
2003 - 2009
North China University of Technology
Bachelor of Management, Bachelor of Law, Business Administration, Law
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