Experience

Fiido

• Hong Kong
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Head of Brand Marketing

  • Jul 2022 - Present

  Conduct research on market trends and consumer behaviorSegment the market and build brand strategies around the segmentations Conduct research on market trends and consumer behaviorSegment the market and build brand strategies around the segmentations



Oledone

• China
• Motor Vehicle Parts Manufacturing

• Product Manager and Head of Marketing

  • Feb 2021 - Present

  □ Lead a marketing department that is comprehensive in strategic and operational expertise, aligning marketing with top management and other departments to push forward product and marketing initiatives in an agile manner□ Perform comprehensive segmentation and analysis of the market to position the brand, the products, and the distribution channels for regions such as Europe, Australia, and the U.S.□ Plan and lead the development of 7 new products based on market insights, coordinating internal and external resources from engineering, product design, manufacturing, quality assurance, procurement, and top management□ Spearhead omnichannel digital and traditional marketing initiatives in alignment with the company vision and overall strategy and lead the execution spanning product launches and existing product strengthening□ Establish and execute lifecycle management processes for the entire product range □ Lead the initiative of local prospecting, hiring and managing freelancers in the U.S to generate leads and prospect, setting up a working process□ Empower the sales team by ensuring consistent and high-quality proposals and addressing customer concerns related to branding and products



Geekvape

• China
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Senior Market Analyst

  • Sep 2020 - Feb 2021

  □ Join the PMTA application project right after onboarding and coordinate the marketing department to effectively contribute to the project, writing crucial parts of the application for 6 products (PMTA is a high-stake application to get approved by the FDA to stay in the U.S market, costing >2mil USD/product)□ Build a full-fledged market research system for the company, encompassing primary and secondary research, online and offline approaches in both active and passive research manners□ Advise the management on product and marketing strategies □ Negotiate sponsorships of top soccer clubs, preparing and presenting proposals, securing the partnership with Paris Saint-Germain FC (launched on July 23rd, 2021)□ Contribute to copywriting, translation & interpretation, and live streaming initiatives of the marketing team



Stern Trading & Engineering Services

• Mining

• Managing Director

  • Aug 2013 - Aug 2020

  □ Orchestrate the market research and analysis initiatives to gain insights, formulating growth strategies with balanced priorities□ Manage operations and projects to align finance, supply chains, operations, and sales to implement strategies□ Monitor compliance initiatives and financial status, performing due diligence on partners, clients and customers to mitigate business risks, while consistently creating backup plansFirst 2 years (Import and distribution of electronics, bags, household supplies, vehicle accessories, groceries): □ Source suppliers and secure regional dealership authorizations from manufacturers, organizing and monitoring international shipping, customs clearance, and local warehousing to ensure supply chain robustness□ Devise channel strategies and lead the execution, managing channel marketing initiativesGrowth stage (3 sand quarries, construction material distribution, transportation, equipment selling and renting):□ Position the brand, the products, and the services, designing and customizing offerings by combining internal and external supplies to meet varied expectations, and implementing the marketing and sales initiatives□ Ensure a steady supply of mining, construction and transportation equipment and their accessories to meet the local working conditions, while maintaining an external supplier network to complement existing offerings