Shrutika Desai

Marketing Specialist at Sogolytics
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN
Languages
  • English Full professional proficiency
  • Hindi Full professional proficiency
  • Marathi Full professional proficiency

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Neha Pradhan Achari

We worked together in the Marketing team, I used to mentor her & rest of the team for different marketing campaigns for the brand. Shrutika handled Social Media Content Strategy, and I must say she is well versed with digital marketing knowledge. Being an innovative thinker, she constantly suggest new ideas and strategies for the betterment of the organisation. She is a multitasker & completed her tasks in time. She will be an asset for any company she will work with.

Khushboo Trivedi Joshi

Shrutika is a great co-worker. We worked together in the Marketing team, where she managed the digital marketing arena. She is a pro-active worker and smart individual who knows how to manage different tasks at a given time. A very organised person who has a systematic way of getting things done. She is also very enthusiastic when it comes to taking on new projects. Wish you all the best Shrutika, You will definitely do a great job and be a valuable source to the team, wherever you go!

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Experience

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Marketing Specialist
      • Jun 2021 - Present

    • Senior Marketing Executive
      • Jun 2021 - Sep 2022

      Working with Sogolytics1. Webinar Management: Operational level, Strategic level 2. Marketing research, Persona Analysis, and overall Marketing Communication framework for B2B: CX Solution, EX Solution, Enterprise Survey Solution3. Email Campaign Execution 4. Creative (and voluntary) writer/author at https://www.sogolytics.com/blog/

    • India
    • Business Consulting and Services
    • 1 - 100 Employee
    • Project Manager
      • Oct 2020 - Mar 2021

      1. Social Media handling - Clients: INOX, Digen Natura, Skin Urban and local artists 2. Executing an Influencer marketing campaign 3. Sales support 1. Social Media handling - Clients: INOX, Digen Natura, Skin Urban and local artists 2. Executing an Influencer marketing campaign 3. Sales support

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Digital Strategist
      • Feb 2020 - May 2020

      1. Research 2. Sales Support 3. Agency/Vendor Coordination 1. Research 2. Sales Support 3. Agency/Vendor Coordination

    • India
    • IT System Custom Software Development
    • 100 - 200 Employee
    • Campaign Manager
      • Apr 2019 - Jan 2020

      1. Develop effective communication platforms for clients and staff. Being a one point of contact for communication. 2. Monitor and measure client satisfaction. 3. Participate in marketing campaigns. 4. Deal with client requests and troubleshoot problems. 5. Take part in Pitch Presentation and creating Marketing Strategy for potential and existing clients. 1. Develop effective communication platforms for clients and staff. Being a one point of contact for communication. 2. Monitor and measure client satisfaction. 3. Participate in marketing campaigns. 4. Deal with client requests and troubleshoot problems. 5. Take part in Pitch Presentation and creating Marketing Strategy for potential and existing clients.

    • India
    • Leisure, Travel & Tourism
    • 500 - 600 Employee
    • Digital Marketing Specialist
      • Jul 2017 - Jul 2018

      Social Media Management 1. Developing strategy on Facebook, Twitter, Instagram, Pinterest, and other social sites 2. Promoting posts and advertisements via social media promotions 3. Growing social media followers through targeted promotions 4. Ideating, developing, and running social media marketing campaigns 5. Engaging with fans, and followers on various social platforms 6. Keeping on top of the latest social media marketing trends 7. ORM - handling online queries and sharing it with respective department Blog and E-mail Marketing Management 1. Designing blog calendar according to monthly target 2. Coordinating other content creators/bloggers 3. Monitoring content results 4. Creating E-mail Marketing Plan Show less

    • India
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Digital Marketing Strategist
      • Apr 2016 - May 2017

      1. Create Pitch Presentations for Potential Clients. 2. Perform a detail research and develop an analysis on total understanding of Client's desired online target audience and mindset modes. 3. Manage research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior 4. Proactively keep abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc. 5. Develop strategies for current clients, to meet their marketing objective. 6. Design a campaign and work closely with the creative team. 7. Ensure accountability is established during the project planning process. Social Media 1. Come up with Campaign, Contest ideas for brands 2. Providing concept notes to Social media team for Client approval 3. Helping with Content research and writing 4. ORM - Replying to comments on the brands page and share the lead query or complaint with their respective department. 5. Helping Production Team with script writing and acting in YouTube skits. Show less

    • India
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Media Executive
      • Oct 2015 - Mar 2016

      • Create content strategy for various social media platforms. • Come up with creative ideas and promotion tactics. • Content writing and translating content in Marathi and Hindi. • Create content strategy for various social media platforms. • Come up with creative ideas and promotion tactics. • Content writing and translating content in Marathi and Hindi.

    • India
    • Information Technology & Services
    • Social Media Analyst
      • Aug 2014 - Dec 2014

      Job responsibilities of my post as Social Media Analyst. 1. Create Social Media strategies. 2. Create Weekly Social media schedules 3. Assist with creatives for all website and design projects. 4. Assist with client servicing when required. 5. Come up with contest ideas, promotion ideas. 6. Research the latest social media techniques and implement. 7. Analyze Social Media efforts on a weekly basis and create monthly reports for clients. Job responsibilities of my post as Social Media Analyst. 1. Create Social Media strategies. 2. Create Weekly Social media schedules 3. Assist with creatives for all website and design projects. 4. Assist with client servicing when required. 5. Come up with contest ideas, promotion ideas. 6. Research the latest social media techniques and implement. 7. Analyze Social Media efforts on a weekly basis and create monthly reports for clients.

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Summer Intern
      • Feb 2014 - Apr 2014

      Creating content for Social media Platforms Blog writing Graphic design SEO - Link building Creating content for Social media Platforms Blog writing Graphic design SEO - Link building

    • Market Research
    • 700 & Above Employee
    • Survey Conductor
      • May 2013 - Jun 2013

      Research team ,Audit team Research team ,Audit team

Education

  • Sasmira's Institute of Management Studies & Research
    Master's in Management Studies (MMS), Marketing and Sales
  • The Digital Marketing Training Institute - DMTI
    Associate’s Degree, Digital Communication and Media/Multimedia
    2014 - 2015
  • SEO & Digital Marketing Agency Mumbai - The Brand Saloon
    Associate's degree, Digital Marketing
    2013 - 2014
  • Guru Nanak Khalsa College of Arts, Science & Commerce
    Bachelor's Degree, Computer Science
    2008 - 2011
  • Shardashram Vidyamandir ,Dadar
    SSC, High School/Secondary Diplomas and Certificates

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