shruti Sonkar
Marketing Department head at Koshambh- Claim this Profile
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Bio
Experience
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Koshambh
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International Trade and Development
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1 - 100 Employee
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Marketing Department head
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Apr 2023 - Present
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Welspun Group
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India
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Textile Manufacturing
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700 & Above Employee
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Deputy Manager Product Development & production Merchandising
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Mar 2016 - Jul 2020
Welspun India Ltd. Deputy Manager. Department – E-commerce Product Development & production planning Working – Since March 2016- Present Category – Textiles - Handling product development & production for E-com www.shopwelspun.com. - Deciding product range in co-ordination with category team. - Finalization of specification sheet for production. - Getting costing done in accordance to the expected MRP. - Monitoring production - Ensuring correct product mix is available for planned launch. - Utilization of in-house fabric & trims to develop SKU’s. - Involved in packaging selection & procurement. - Brands Handling – ATRIUM by SPACES, WUSA E-com & Exclusive range for top e-com retailer. - Interpretation of Spec sheet, fabric selection & execution of product development. - PO generation - Working on SAP - Preparation of Bill of Material - Approving, patterning & grading of selected silhouettes, trims & Wash-care. - Monitoring dispatch. Show less
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Edcons exports
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Wholesale Import and Export
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1 - 100 Employee
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Senior Merchandiser -business development
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Sep 2013 - Aug 2015
Edcons Exports Pvt. Ltd.: Senior Merchandiser Department – Sourcing g & Business Development Product category – Ladies wear, accessories & Leather bags. Working – Since September 2013 – August 2015 (New Delhi) Job Responsibility Undertaken: E-commerce – - Developed E-commerce platform for Brand “Darbari” - Check & fulfill all orders received on the website. - Constantly involved in new ways of increasing sales of the products through promotions - Create and manage database of potential customers. - Tie up with major e-commerce players – negotiating prices. - Ensuring availability of stock across warehouse of E-commerce partners – in co-ordination with warehouse team. - Ensuring timely payment collection from the trade partners. - Ensure timely product delivery to end customers and resolve any issues which may arise. - Working with design team to get the catalogue live. - Worked as one point of contact for all clients. - Sourcing /Vendor Network: Demonstrate ability to identify, utilize & build effective vendor networks to maintain & enhance business performance, evolved in negotiating activities - Monitoring merchandising activities for Delhi NCR clients – Monitoring Production planning - Identifying new markets & clients – Developed client base - Ensure the order finalization phases are achieved with aggressive pricing /presentation & conducting meetings. - Sales projection - Participated in international fair Show less
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Impulse
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France
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Professional Training and Coaching
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Merchandiser
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Jan 2012 - Sep 2013
Merchandiser kids wear both woven & knit Department – Merchandising Product category- Kids wear (4 to 14 age group) Work Duration -January 2012- September 2013. Job Responsibility Undertaken: - Independent correspondence with buyer. - Product Development: Demonstrate ability to propose & comment on product design, such as materials used, styles etc. taking into account market trends & customers markets to maximize business performance - Order Execution- handling complete production. - T & A planning – closing it with buyers & factory. - Approving, patterning & grading of selected silhouettes ,Colour & trim approvals - Preparing production filet and conducting Pre-production meeting along with the technical and production department. - Close follow ups to maintain T&A planning. - Internal approvals for test reports & bulk production. - Updating & generating MIS reports, working on links & software like- ABAMS / EDITRACK/TARIFFTEL etc. Show less
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Merchandiser
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Feb 2010 - Jan 2012
Merchandiser ladies wear woven, both basic & embellished garments Grabal Alok is a subsidiary of one of the largest textile manufacturers in India - Alok Industries Ltd having 210 stores all over UK by the name QS, STORE TWENTY ONE. Department – Merchandising Product category- ladies wear Work Duration - September 2010- January 2012 Job Responsibility Undertaken: - Independent correspondence with buyer - Product Development: Demonstrate ability to propose & comment on product design, such as materials used, styles etc. taking into account market trends & customers markets to maximize business performance - Order Finalisation: Ensure the order finalisation phases are achieved with aggressive pricing /presentation of meeting samples, correct interpretation of buyers design requirements, proposing options with competitive pricings, to achieve better adoption rate. - Order Allocation - Order execution from sampling till production, - Generation of T & A plan - Production follow ups, - Bulk approvals & inspections - Costing: getting quotation for products from vendors / Negotiation & order placements. - Monitoring overseas office business operations - Involved in New developments - Complementary – contribution in writing articles for web promotions Show less
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Education
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NIFT
PGPFM, Fashion Merchandising -
Huddard High school