Shruti Singhal
President & Chief Executive Officer and member Board of Directors at Chroma Color Corporation- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
Chroma Color Corporation
-
United States
-
Plastics Manufacturing
-
1 - 100 Employee
-
President & Chief Executive Officer and member Board of Directors
-
Jul 2021 - Present
Philadelphia, Pennsylvania, United States Chroma Color Corporation is an Arsenal Capital Partners company and is a leading specialty color and additive concentrate supplier serving a diverse range of markets, including packaging, healthcare, pharmaceutical, wire, cable, consumer products, and others. Chroma Color’s growth strategy includes robust organic and inorganic growth and having made six acquisitions over the last three years. Chroma’s extensive technical leadership and manufacturing expertise, coupled with its game-changing… Show more Chroma Color Corporation is an Arsenal Capital Partners company and is a leading specialty color and additive concentrate supplier serving a diverse range of markets, including packaging, healthcare, pharmaceutical, wire, cable, consumer products, and others. Chroma Color’s growth strategy includes robust organic and inorganic growth and having made six acquisitions over the last three years. Chroma’s extensive technical leadership and manufacturing expertise, coupled with its game-changing colorant and light management technologies, have delighted customers for over 50 year *Current focus is profitable growth, both, organically and inorganically *Improved EBITDA by 400 bps through rigorous pricing and operational actions *Improved Selling Price, Material Margin and Gross Margin by 6%, 12% and 17% respectively *Increased Free-Cash-Flow by 40% and helped pay down debt and refinance *Successfully managed costs and CAPEX to budget(-20%) *Optimized manufacturing foot print to improve customer experience and reduce costs *Integrated 9 acquisitions under one umbrella and continue focusing on in-organic growth *Upgraded the leadership team to drive top line and profitability goals *Build a company culture focused on safety, growth, customer-centricity and development of our people Show less
-
-
-
DSM
-
Netherlands
-
Chemical Manufacturing
-
700 & Above Employee
-
President DSM Engineering Materials
-
Oct 2019 - Jul 2021
Amsterdam, North Holland, Netherlands President-DSM Engineering Materials, Amsterdam, NL, July’19-Present (12 reports/total 2000 people)-$2B/300M Positioned the business (Polyamide-6 based) for profitable and sustainable growth by focusing on rigorous commercial execution, including focus on operations-productivity and efficiency gains, innovation and cultural transformation. Markets include Automotive, electronics, electrical, building & construction and specialty industries • Responsible for Global P&L including… Show more President-DSM Engineering Materials, Amsterdam, NL, July’19-Present (12 reports/total 2000 people)-$2B/300M Positioned the business (Polyamide-6 based) for profitable and sustainable growth by focusing on rigorous commercial execution, including focus on operations-productivity and efficiency gains, innovation and cultural transformation. Markets include Automotive, electronics, electrical, building & construction and specialty industries • Responsible for Global P&L including commercial, technology, manufacturing(10), supply chain, HR, finance • Launched a 5 year strategic plan Grow2Win to position for profitable & sustainable growth by focusing on o Delivered highest EBITDA for Q420 and H12021 in the history of the business along-with FCF vs. budget o Improved EBITDA % by 300bps, focusing on pricing, product mix, cost control and reducing complexity o Grew top line by 5% in a pandemic year-focus on premium customers and multi-channel strategy o Optimizing innovation portfolio and identified new growth markets of Medical and Food &Water o Reducing business attrition rates (-16% to -3%) and improving commercialization rate (24% to 40%) o Work force reduction (-5%), tight expense & cost control (-15%)and CAPEX management (-50%) o Delayered organization by eliminating 2 levels for reducing complexity and agility of decision making • Managing the business through COVID-19 crisis globally& developed a phased recovery plan: Now, next, later
-
-
President DSM Engineering Plastics
-
Oct 2019 - Apr 2020
Singapore Responsible for the Global P&L of the DSM Engineering Plastics Business (US$ 2B). Serving the global Automotive, Consumer Electronics and Specialty Industries with Engineered Materials Solutions.
-
-
Managing Director - Powder, Can & Coil Coatings and CMO Resins and Functional Materials
-
Aug 2018 - Sep 2019
Amsterdam Area, Netherlands Turned business(Polyester-based) performance around by focusing on commercial, technical, restructuring and operational execution. Markets include Automotive, Architecture, Wood Coatings, Appliances, General Industries Built a marketing organization focused on sustainability and end user market trends by re-positioning the technical portfolio, to accelerate profitable growth for innovative solutions • Increased top line growth by 11% by focusing on fast growth segments, share gain and… Show more Turned business(Polyester-based) performance around by focusing on commercial, technical, restructuring and operational execution. Markets include Automotive, Architecture, Wood Coatings, Appliances, General Industries Built a marketing organization focused on sustainability and end user market trends by re-positioning the technical portfolio, to accelerate profitable growth for innovative solutions • Increased top line growth by 11% by focusing on fast growth segments, share gain and innovation • Improved EBITDA from EUR28M to EUR38M by increasing volume, reducing SG&A and pricing initiatives • Significantly improved cash flow YonY from EUR13M to EUR23M by focusing on working capital control • Restructured the business (16%) by streamlining commercial and technical operations
-
-
-
Prysmian Group
-
Italy
-
Manufacturing
-
700 & Above Employee
-
Sr. Vice President, President & CEO Europe
-
Feb 2017 - Jul 2018
Barcelona Area, Spain Turnaround regional performance (Euro ~1B)with cultural transformation, focus on execution of key restructuring and commercial initiatives by collaborating within a matrixed organization for sustainable profitable growth. Markets include Energy & Utility, Tele-communications, Industrial & Construction, O&G, Wind and Solar • Responsible for European P&L and delivering profitable growth via a 5-year strategic plan for EMEA & Asia • Improved Operating Profit from (-5%) to 4% by increasing… Show more Turnaround regional performance (Euro ~1B)with cultural transformation, focus on execution of key restructuring and commercial initiatives by collaborating within a matrixed organization for sustainable profitable growth. Markets include Energy & Utility, Tele-communications, Industrial & Construction, O&G, Wind and Solar • Responsible for European P&L and delivering profitable growth via a 5-year strategic plan for EMEA & Asia • Improved Operating Profit from (-5%) to 4% by increasing volume, reducing SG&A, costs controls and pricing • Increased top line growth by 15% YOY by focusing on fast growth segments, share gain and innovation • Restructured the EMEA region (23%) by streamlining manufacturing foot print and reducing overhead • Significantly improved cash flow sequentially QonQ from (-$17M) to $11M by focus on A/R and treasury • Improved utilization of 6 manufacturing sites from 45% to 85%; managed $25MM CAPEX budget • Delivered lean savings 43% over budget by focusing on productivity, logistics and utility savings • Realigned and optimized the business portfolio to focus on core geographies and market segments • Worked on cultural transformation by building on intrinsic values, integrating legal entities, implementing a new business unit structure and upgrading key positions • Co-authored confidential information memorandum document for sale of the company($3.5B), assisted with the development of the roadshow and led European business review at management presentations to private equity and strategic buyers • Prepared all due diligence material related to market, customer and business details, regulatory, manufacturing, personnel and participated in expert session reviews with potential buyers • Successfully received approvals on the sale of the company from the European Commission and completed integration of key personnel and initiatives, for a smooth transition Show less
-
-
-
-
Vice President and General Manager-Sales and Marketing
-
Jun 2015 - Jan 2017
Wilmington, Delaware Turnaround business performance(<~$0.5B) with strategic focus on key initiatives and talent for sustainable profitable growth. Markets include Heavy to Light Industries such as Coatings, O&G, Bio Ref, Power & Mining • Responsible for North American P&L and delivering profitable growth via a 3-year strategic plan • Restructured and changed the regional leadership team with 50% new hires for effective commercial execution • Improved top line growth by 3% YOY by gaining market share… Show more Turnaround business performance(<~$0.5B) with strategic focus on key initiatives and talent for sustainable profitable growth. Markets include Heavy to Light Industries such as Coatings, O&G, Bio Ref, Power & Mining • Responsible for North American P&L and delivering profitable growth via a 3-year strategic plan • Restructured and changed the regional leadership team with 50% new hires for effective commercial execution • Improved top line growth by 3% YOY by gaining market share and launching innovative technologies • Enhanced EBITDA from (-2%) to 8% by reducing SG&A, tight controls on working capital and improving price yield • Increased customer satisfaction to 97% by reducing DPMO using six-sigma and improving logistics Show less
-
-
-
Solenis
-
United States
-
Chemical Manufacturing
-
700 & Above Employee
-
Global Vice President-Hercules Pulp & Paper Division
-
Aug 2014 - May 2015
Wilmington, DE Hercules Pulp and Paper Division-$1.3B Developed, implemented and diversified into new markets and product lines in the packaging, tissue towel, pulp and printing& writing segments, improving profitability by 500 bps • Developed and implemented the global 5-year strategic business plan including M&A opportunities o Executed on building an M&A pipeline and completed $100 MM in acquisitions o Received approval for the largest investment for a greenfield sight of ~$50 MM in… Show more Hercules Pulp and Paper Division-$1.3B Developed, implemented and diversified into new markets and product lines in the packaging, tissue towel, pulp and printing& writing segments, improving profitability by 500 bps • Developed and implemented the global 5-year strategic business plan including M&A opportunities o Executed on building an M&A pipeline and completed $100 MM in acquisitions o Received approval for the largest investment for a greenfield sight of ~$50 MM in China • Implemented a pricing strategy to improve gross margins by 500bps • Overhauled the business innovation process and implemented a successful portfolio management approach by reducing the number of projects from 95 to 20, with increased focus and speed to market Show less
-
-
-
Ashland
-
United States
-
Chemical Manufacturing
-
700 & Above Employee
-
Global Vice President-Construction Specialties
-
Jul 2013 - Jul 2014
Wilmington, Delaware Turnaround business performance with strategic focus on the construction market (such as dry cement and mortar) with focus on key customers (Saint Gobain, BASF etc.), innovation and growth in emerging markets • Responsible for global P&L; delivered profitable top line growth of 10% with focus on Europe and Asia • Extensive commercial and operations knowledge managing 2 manufacturing sites in EMEA • Improved EBITDA by 200bps by restructuring sales and technical resources on strategic… Show more Turnaround business performance with strategic focus on the construction market (such as dry cement and mortar) with focus on key customers (Saint Gobain, BASF etc.), innovation and growth in emerging markets • Responsible for global P&L; delivered profitable top line growth of 10% with focus on Europe and Asia • Extensive commercial and operations knowledge managing 2 manufacturing sites in EMEA • Improved EBITDA by 200bps by restructuring sales and technical resources on strategic growth segments • Led board room presentations for approval of CAPEX investment in India and China for $30 MM • Improved asset utilization in EU by 5% along with manufacturing, while reducing working capital by 10%
-
-
Sr. Global Marketing Director-Coatings & Biocides-Ashland Aqualon Functional Ingredients
-
Jun 2011 - Jul 2013
Wilmington, DE • Developed a commercial & manufacturing strategy for EU and Asia which resulted in a 6% top line growth • Improved EBITDA by 100bps with focus on new product launches, delivering 25% sales by new products • Realigned innovation portfolio by canceling 50% of the projects and focus resources on key market segments • Successfully led and executed the integration of the Ashland - ISP merger
-
-
-
Dow
-
United States
-
Chemical Manufacturing
-
700 & Above Employee
-
Marketing/Business Director-Coatings-North America
-
Jul 2009 - May 2011
Marketing/Business Director-Dow Coating Materials, Philadelphia, PA, (20 reports)-$1.5B • Responsible for the Emulsions & Additives business in NA, grew revenue by 6% and OP by 300bps • Increased EBITDA $ by 200bps by focus on new products and reducing operating costs • Improved price yield by 500bps, using tools such as Price Smart • Marketing/ Business lead for integration of DOW’s acquisition of Rohm and Haas business • Implemented marketing excellence programs such as real,… Show more Marketing/Business Director-Dow Coating Materials, Philadelphia, PA, (20 reports)-$1.5B • Responsible for the Emulsions & Additives business in NA, grew revenue by 6% and OP by 300bps • Increased EBITDA $ by 200bps by focus on new products and reducing operating costs • Improved price yield by 500bps, using tools such as Price Smart • Marketing/ Business lead for integration of DOW’s acquisition of Rohm and Haas business • Implemented marketing excellence programs such as real, win, worth (RWW) and voice of customer (VOC) Show less
-
-
-
Rohm and Haas
-
Chemical Manufacturing
-
400 - 500 Employee
-
Group Market Manager
-
Sep 2007 - Jun 2009
responsible for marketing in North America for Architectural and Industrial coatings
-
-
Marketing Manager
-
Sep 2006 - Aug 2007
-
-
-
Cognis
-
Chemical Manufacturing
-
100 - 200 Employee
-
Director-Global Key Accounts
-
Apr 1993 - Sep 2006
-
-