Director of Strategy

• Jan 2023 - Present

Head of Social and Insights

• Feb 2021 - Jan 2023

Senior Account Manager (Social and Insights)

• Oct 2020 - Feb 2021

Account Manager

• Apr 2019 - Oct 2020

Managing a portfolio of 8 clients across Higher Education, Toys, Food and Beverage for integrated digital marketing campaigns lead by paid advertising (Google search, Social, Native, Influencers and Amazon) and SEO.Key responsibilities include creating digital strategy, campaign plans, KPIs delivery, reporting, client comms and delivering business growth.Responsible for pitching business to new clients including industry research, deck preparation, pitch presentation and onboarding new business. Show less

Senior Brand Manager

• Jul 2016 - Jan 2017

Brand Manager

• Apr 2014 - Jun 2016

• Digital Strategy Development: Responsible for delivering disruptive growth through development and implementation of strategic campaigns for premier FMCG, Telecom and E-commerce organizations present in digital space through:- Evaluation of the quantity & quality of brand’s social presence, engagement and digital health via proprietary tools- Developing an optimized strategy for the brand using primary/secondary research & global best practices- Devising competitive intelligence framework using social listening & digital analytics- Developing, testing and subsequently implementing brand message/concepts for digital & non-digital interventions• Leading Analytics, Insights & Digital marketing team on all projects• Primary resource to the CEO on all business development projects Show less

Key Account Manager

• May 2010 - May 2012

• Responsible for Business planning & delivery for P&Gs Mumbai business in a fiercely competitive and complex market - Maximizing shares & providing quality coverage across the entire range of outlets - Account Engagement & Joint Business Planning with key customers • Brand Strategy Execution: Delivering brand business objectives by identifying market opportunities, developing customized sales strategies and action plans • Brand Visibility : Responsible for planning & execution of visibility for complete P&G portfolio in entire Mumbai • Training and Daily functioning of a Sales team of 150 reportees to deliver distribution, visibility, promotions & new launches to perfection across channels and 2 branches • Operations: Optimization of Distributor Systems, HR planning, Logistics & Inventory in 2 branches across Mumbai Show less

Research Analyst

• May 2009 - Jul 2009

Developed a thorough knowledge in analysing & reporting trends across infrastructure sectors in India: Railways, Power, Oil & Gas, Minerals, Telecom and Water. Honed research & writing skills via individual projects: • Assessed impact of global slowdown on Indian power sector • Compiled a comprehensive overview of non-metallic minerals in India • Co-authored articles in Power Line Magazine & Indian Infrastructure Magazine Developed a thorough knowledge in analysing & reporting trends across infrastructure sectors in India: Railways, Power, Oil & Gas, Minerals, Telecom and Water. Honed research & writing skills via individual projects: • Assessed impact of global slowdown on Indian power sector • Compiled a comprehensive overview of non-metallic minerals in India • Co-authored articles in Power Line Magazine & Indian Infrastructure Magazine

Research Analyst

• Jun 2007 - Aug 2007

Member of the Financial Institutions Group, developed core research skills and an understanding of global economies and business practices to assist McKinsey’s global client service teams Member of the Financial Institutions Group, developed core research skills and an understanding of global economies and business practices to assist McKinsey’s global client service teams

Research Intern

• Jul 2006 - Sep 2006

Worked on USAID initiatives in India: Distribution Research Undertaking and Management (DRUM) and Water & Energy Nexus Activity (WENEXA) Worked on USAID initiatives in India: Distribution Research Undertaking and Management (DRUM) and Water & Energy Nexus Activity (WENEXA)

Research Intern

• May 2005 - Jul 2005

Among the 20 interns selected across the World by the public policy think tank to work on issues of policy development, governance & education reforms. Worked on amending the ‘Delhi School Education Act and Rules of 1973’, examining economic efficacy of regulations embodied in the Act. Among the 20 interns selected across the World by the public policy think tank to work on issues of policy development, governance & education reforms. Worked on amending the ‘Delhi School Education Act and Rules of 1973’, examining economic efficacy of regulations embodied in the Act.