Experience

Buyerlink

• United States
• Advertising Services
• 1 - 100 Employee

• Director Digital Marketing

  • Jul 2018 - Present

• Sr. Search Engine Marketing Manager

  • Nov 2015 - Present

  • Managed SEM campaigns with 1m+ keywords and $800k in spend for Autos vertical.• Led landing page optimization using GA, Optimizely and VWO for A/B testing.• Provided full reporting and analytics on search campaigns and used the analytical findings to make key business decisions and further optimize future strategies.• Helped coordinate and collaborate with internal stakeholders to present KPIs and critical business insights.

• SEM Manager

  • Oct 2011 - Present

  • Created and optimized Search Engine Marketing Program/brand channel for Real Estate vertical. • Analyzed specific trends across high volume accounts and campaigns to identify strategies to improve processes on all levels (campaign, ad group, and keyword) of active accounts. • Researched new ways to improve click volume, click-through rate and conversions, and obtain additional Media sources.

• SEM Analyst

  • Nov 2010 - Oct 2011

  • Planned and implemented SEM campaigns. Created successful and profitable search engine marketing traffic acquisition opportunities. Set-up bulk sheets, write ad copy, maximize CTR as well quality scores.• Key player in making monthly strategies and execution to meet the forecasted numbers. • Responsible for growing business via keyword expansion, testing new Google products etc. • Set-up bulk sheets, write ad copy, maximize CTR as well quality scores.



Reputation Defender by Norton

• United States
• Software Development
• 1 - 100 Employee

• Data/Sales Analyst

  • Oct 2009 - Oct 2010

  • Created, enhanced and maintained workflows, functions, configurations and provided system administration (data loads, reports, dashboards, campaigns etc.) of the Salesforce.com environment.• Performed data mapping and preparation (healing) on Oracle database in order to facilitate data migration to Salesforce.com. Tackled various data integration issues during migration.• Compiled and tabulated reports using formulae and pivot tables to produce graphs and charts. • Built and maintained SQL scripts, views, and complex queries for data analysis and extraction. • Maintained the Corporate Customer list database and used Toad (Oracle Client) for all queries.• Validated and audited daily sales and updated the Sales Manager with regular reports on sales activities and client retention rate.• Assisted in building templates and dashboards for customized views of the data specific to each group and line of business• Responsible for analyzing and reporting performance metrics of daily, monthly, quarterly and year-end sales numbers.• Generated ad hoc reports for sales, marketing, business development and product management team.



Voonderbar! Productions LLC

• Business Analyst Intern

  • Aug 2008 - Dec 2008

  • Conducted Market Research and SWOT Analysis for a travel oriented social networking website targeted at kids and teens.• Organized and captured requirements into MS-Excel and prepared Business Requirement Document.• Updated project plan, GANTT charts, major milestones and key deliverables using MS Project. • Prepared Functional Requirement Document and identified a technology platform to build the site.• Developed the prototype and wireframes of the core idea using Wix (a web-based design platform). • Identified revenue sources by potential sponsorships and tie-ups in the domain. Demo: http://www.wix.com/mistersupersammy/The-Kids-Eye-View



Dept of Pediatrics, UIC

• Data Analyst/IT Support

  • Aug 2008 - Dec 2008

  • Used SQL queries to extract data from different databases for data validation and data analysis.• Worked with datasets using SAS to conduct query-level analysis.• Extensively used PROC SQL to perform queries, join tables and conducted analysis generated tables, graphs using SAS.• Developed and maintained the UIC Pediatrics website (http://www.uic.edu/com/mcpd/) using Dreamweaver, html and CSS. • Used SQL queries to extract data from different databases for data validation and data analysis.• Worked with datasets using SAS to conduct query-level analysis.• Extensively used PROC SQL to perform queries, join tables and conducted analysis generated tables, graphs using SAS.• Developed and maintained the UIC Pediatrics website (http://www.uic.edu/com/mcpd/) using Dreamweaver, html and CSS.



Neuropsychiatry Institute, UIC

• Data Analyst

  • Aug 2006 - Dec 2007

  • Responsible for updating and entering the hospital billing using SQL queries and also generated required reports, summaries, graphs and performed statistical tests using MS Excel. • Created databases using MS Access, MS Excel .Conducted data analysis, data validation and generated reports for different departments.• Worked on Cerner Applications (Patient Access Management (PAM), Gemini Charge services).• Generated access reports for different departments on Overhead calls .Made updates to the UIC website upon request from different units using HTML and Dreamweaver.