Growth Marketing Consultant

• May 2023 - Present

Marketing Manager

• Dec 2021 - Dec 2022

Marketing Communications Manager Driving brand and business performance for multiple business units through Digital, PR and ABM. Skills: Strategic Planning · Integrated Marketing · Marketing Communications · Email Marketing · Market Research · Advertising · Marketing Strategy Marketing Communications Manager Driving brand and business performance for multiple business units through Digital, PR and ABM. Skills: Strategic Planning · Integrated Marketing · Marketing Communications · Email Marketing · Market Research · Advertising · Marketing Strategy

Senior Manager - Business Marketing - NORDICS & DACH Region

• May 2021 - Dec 2021

- Build/ Improve HCL brand awareness, engagement and demand generation by leveraging marketing channels and agencies effectively· - In collaboration with Sales and Business Partners, create and execute regional marketing plans, including digital campaigns, local sponsorships, custom programs and market research to support lead gen, prospecting, pipeline and revenue generation. - Manage set of ABM accounts by deploying ready-to-execute marketing tactics and provide sales enablement on an account and industry basis utilizing various channels including digital, events and social media - Liaise with HCL’s global marketing teams to cascade global campaigns to Nordics, Germany & Switzerland (geos may differ) - Identify key influencers like analysts, journalists and consultants and develop good relationships to achieve high media share-of-voice and analyst endorsements, - Co-ordinate with design and production teams (internal and agency) for the creation of market ready collaterals, artifacts, sales enablers, etc. - Operations management: tracking leads, maintaining reports, managing budget, and ensuring general process compliance. Show less

Marketing Consultant

• May 2020 - Nov 2020

Orange Sellers is an Amazon accelerator. Our goal is very simple; to create the most value for you on Amazon. We create and implement the newest and best strategies for Amazon selling, to always maximise your results. My role is to manage the fundamental success structure for our FBA Business starts by choosing a viable product and helping in its launch on the Amazon seller market. Apart from that I also work on the content strategy for Orange Seller's parent company OFoundation.nl www.orangeseller.com Show less

Corporate Marketing Communications Manager

• Apr 2018 - Oct 2019

Brand communication & Digital medium- Developing a brand communication strategy for both online and offline platforms to launch ONMO in India and USA. Put together a brand sustenance plan.- Developing a successful strategy presentation for the business and worked with an external agency to create user journey videos. - Responsible for creative agency and vendor shortlisting. Supervising the creative agency to bring out an ideal campaign. - Developing creative content for the social media handles to drive organic traffic. - Maintained a respectable organic engagement rate on different social media mediums.- Worked on a marketing plan to launch an entertainment app in Bangladesh. Internal Communications – Content selected in LinkedIn Top 50 India- Collaborating with internal global teams to drive organisational branding; employee engagement initiatives, and internal communication activities through various channels like the intranet, emails, website, print collateral et.al. - Above all, led change management in the organisation- Collaborated with the HR team on the OnMobile’s Transformation Program to build employee’s awareness about the key projects in the organisation and determine the high potential employees to work on it.- Spearheaded the brand revamping and consistency project in the organisation, ensuring that our new brand identity is implemented across the board. - Developing creative communication for various activities like sports day, business achievements, HR activities, IT information, etc. - Executed the HumansOfONMO and OnMobile Originals on social media to highlight an employee’s passion beyond work- Worked on the content of successful case studies.Corporate Communications- Onboarded a new PR agency to bring in a fresher perspective to the organisation in the industry. - Responsible for all PR related activities of the organisation. - Delivered more than expected PR value on the investment made. Show less

Associate Marketing Manager

• Jun 2016 - Oct 2019

Executive Team Lead

• Jun 2015 - Jun 2016

CITI MARKETING SERVICES & TIAA • Developing understandable and visually appealing financial UI through excel manipulation • Delivering strategic value for product marketing programs • Responsible for executing integrated communication programs across platforms like print, digital, UX and emerging platforms • Advise senior management on business growth plans & new business segments or existing business segments • Developed, implemented and managed annual marketing plan for the company Show less

Account Supervisor

• Jan 2014 - Jun 2015

Ogilvy: Soho Square 1. Himalaya APAC Activities: ATL, BTL, Researches. RESPONSIBILITIES: -Responsible for establishing Himalaya (Personal Care & Pharmaceuticals) in Asia-Pacific markets. -Coordination on day to day operational activities. -Creating print collateral like Product catalogue, In-store collateral, prints ads, etc. -Involved in strategic brainstorming on building maximum brand visibility in these markets. -Developing the Annual Plan for Himalaya by analyzing the right opportunity for the category and building an effective communication plan. -Coordinating the Financial follow-ups. 2. Bangalore International Airport Limited(BIAL) Activities: Corporate Communication RESPONSIBILITIES: -Identifying key opportunities to develop corporate communication at BIAL. -Responsible for developing annual Booklet, Brochures, Corporate activity Posters, E-mailers, Stationary etc. -Planning sustainability related activities to establish and take forward the brand value to create equity. -Involved in strategic brainstorming on building maximum brand visibility in these markets. -Coordinating the Financial follow-ups. 3. Vikram Hospital Activities: ATL, BTL, researches. RESPONSIBILITIES: -Responsible for repositioning the hospital in a fresh and contemporary identity. -Concurrently, involved in the campaign’s strategic planning and daily operations. -Ensuring the successful completion of the project in stringent timelines. -Coordinated on the financial follow-ups. Achievements: -Post-research of the campaign indicated towards a good response from the consumer. -Created a cordial relationship with the client in a short time. Show less

Senior Account Executive

• Mar 2011 - Nov 2013

1.McVitie’s Biscuits Activities : ATL, BTL, Researches RESPONSIBILITIES: -Lead the brand's strategic and day to day operational activities. -Involved in 360 degree campaign for McVitie’s Digestive biscuits which received many accolades. -Lead the production of the TV Commercial which stared Bipasha Basu. -Lead the launch of as many as 5 new sub-brands like McVitie’s Choco Digestive, McVitie’s Sugarfree, McVitie’s Bourbon et.al. Achievements -McVitie’s Digestive biscuits campaign won silver Effie’s in 2014 -Received appreciation from the client due to noticeable increase in sales post campaign. 2. NESTLE Chilled Dairy/UHT A+ launch campaign Activities: ATL, POS, and Outdoor Advertising Junior Daheez Activities: Press, Outdoor Advertising RESPONSIBILITIES: -Worked on the concept development of repositioning Nestle’s dairy brands (Nestle Milk + Dahi) to Nestle A+. -Complete co-ordination, strategic execution and delivery of the “Good makes Good” campaign. 3. Child Nutrition - Neslac Activities: TVC RESPONSIBILITIES: -Handled the re-launch of Nestle Nido as Nestle Neslac in India. -Coordinated in the production of the TV Commercial 4. SOS (NGO) Activities: BTL RESPONSIBILITIES: -Responsible for promotion, publicity, awareness and generating funding for NGO through different mode of communications. -Co-ordination on daily requirements from the NGO. Notable Accomplishments: •Worked on the successful McVitie’s Digestive Biscuits campaign which won silver Effie’s in 2014. •Part of successful re-positioning of Nestle A+ dairy range. •Launched the Australian pizza brand ‘Eagle Boys” in India. Show less

Summer Intern

• Feb 2010 - May 2010