Vice-President, Community Building and Vice-President, Partnerships and Collaborations

• Jan 2022 - Present

Work with the CEO and CTO to make the learning app a seamless experience for our students. Building a team of community managers that can sustainably engage with the community, track their performance, report key metrics, identify shortcomings and issues that need to be resolved. Adding features and pages like gamification, to increase the size of our community and keep them engaged. Weekly analyses and reviews of the Key Performance Index, working on strategies to improve and maintain our engagement, retention, and new user acquisitions. Organising online and in-person Events & Workshops for both students and non-students as a strategy to grow and build a stronger community. Identifying partnership and collaboration opportunities with other brands and organizations for outcome based solutions for our students. Show less

Business Development Consultant

• Apr 2021 - Aug 2021

Consulted on new Personal Care brand, to be launched in the market under Lasons India Pvt Ltd. Researched the current health care and personal care market to identify potential product portfolio and feasibility of launching a new brand under current market conditions. Reached out to potential third party manufacturers to find a suitable fits for the proposed range of products. Coordinated with legal team to initiate new company incorporation procedures, trademark registrations, drafting of agreements etc. Show less

Brand Communications Manager

• Apr 2021 - Aug 2021

Consulted as part of my interview process, a launch of plant based range of products to add to the current portfolio and helped development, design and launch of suggested new products. Identified branding opportunities and executed marketing campaigns with agencies and brands to increase visibility and awareness of the brand. Work directly with a creative agency and the content team to create a social media identity plan, creative design and content to create awareness and establish a digital presence of the brand, on current digital platforms like Facebook and Instagram as well as executing marketing campaigns on platforms like WhatsApp, MyGate App, HealthifyMe App etc. Worked directly with CEO and COO to come up with brand strategy and launch plan, worked with in- house design team on packaging and design for Plant based Range of products. Part of the marketing team working with performance marketing agency to analyse data, create marketing strategy, understand performance and identify areas of improvement. Show less

Finance and Business Development Consultant

• Apr 2020 - Mar 2021

Consulted with head of communications on interactions between government officials, executive directors, chief engineers and executive engineers during covid-19 lockdown. Worked closely with the finance department to navigate and sustain during the unprecedented time of lockdown and found solutions to retain/support our employees. Worked with the accounting and legal team to prepare feasible financial projections and strategies for ongoing and upcoming projects affected by covid-19. Provided consultation on all taxation matters, prepared and submitted documents for tax proceeding and represented the company in front of Taxation authorities. Show less

Business Development Manager

• Apr 2019 - Mar 2020

Work with Director and R&D Team to help conceptualise new brand ideas and innovative product lines Identify market opportunities, research competition, conduct surveys and organise test groups to facilitate launch of new Health Food Brand Brainstorm and executed diversification and expansion ideas and strategies with the Director and CEO, to effectively utilize current resources and build on existing structure and framework to be more efficient Work directly with a design firm to create Brand Identity and Packaging Design for different range of product lines Work directly with a creative agency and the content team to create a social media identity plan, creative design and content to create awareness and establish a digital presence of the new brand, on current digital platforms like Facebook and Instagram Weekly reporting to top level management on the progress of product development, performance of design firm and creative agency, budget requirements and general operations Show less

Senior Community Manager

• Oct 2018 - Apr 2019

Creating a Social App to exclusively host the GirlTribe Community, working with UI/UX Team to design the interface Coming up with innovative content and event ideas for scaling the community on and off the current digital platforms like Facebook, Instagram and Twitter. And any other strategic platforms the company decides to adopt or launch Building the Girl Tribe community and engagement and conversation within the community with a goal of reaching a significant membership by 2020 Aid the larger creative content team in ideations of editorial and branded content and work with them to devise and execute plans which require social media and community support Manage a team of community managers; overlook their day to day operations and overall employee growth and progress Work closely with the core content managers to inform and execute the community building goals of the company Weekly reporting on the growth and engagement of the community across the different platforms they are present on Show less

• Oct 2014 - May 2016

Assisted the Executive Director with the overall management of the firm.Drafted and analyzed feasibility reports and project strategies for company to diversify into flexible pharmaceutical packaging.Assisted in planning the design and layout of new plant factory for a new line of products.Established an effective and efficient system of inventory management at new plant, enabling tracking, reducing wastage and improving product accountability.

• Oct 2013 - Oct 2014

Finalised financial statements and reviewed accounts and other financial details.Assisted in tender submission and prepared estimated cost sheets for negotiating and attaining new contracts.Provided consultation on all taxation matters, prepared and submitted documents for tax proceeding and represented the firm in front of Taxation authorities.

Articled Assistant

• Sep 2010 - Sep 2013

Preparing financial statements, reviewing accounts and all financial details, filing tax returns, and administering payrolls Preparing submissions for the Income Tax Department in relation to assessment proceeding, appearing before the Income Tax Authorities, attending meetings, appealing to the Income Tax Tribunal and High Court and preparing submissions for the same Preparing financial statements, reviewing accounts and all financial details, filing tax returns, and administering payrolls Preparing submissions for the Income Tax Department in relation to assessment proceeding, appearing before the Income Tax Authorities, attending meetings, appealing to the Income Tax Tribunal and High Court and preparing submissions for the same