Experience

MFA

• Investment Management
• 1 - 100 Employee

• Sr. Marketing Manager

  • May 2023 - Present



Freelancer

• Mumbai Area, India

• Freelancer

  • Oct 2017 - May 2023



HDFC Bank

• India
• Banking
• 700 & Above Employee

• Marketing Consultant

  • Jan 2022 - Apr 2023



Brand Baaja Baarat

• Advertising Services

• Founder

  • Jun 2021 - Feb 2022

  We are the perfect baraatis who can amplify your brand's digital outreach with the right dose of Baaja! At Brand Baaja Baarat, we specialise in strategising and executing digital marketing campaigns while also offering the full gamut of PR Services that is essential for brands to stand out from their competition today. We can do whatever it takes to make brands shine like everyday is a shaadi night! We are the perfect baraatis who can amplify your brand's digital outreach with the right dose of Baaja! At Brand Baaja Baarat, we specialise in strategising and executing digital marketing campaigns while also offering the full gamut of PR Services that is essential for brands to stand out from their competition today. We can do whatever it takes to make brands shine like everyday is a shaadi night!



White Digital CANVAS

• India
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Nov 2018 - Feb 2021

  Representing brands from the Agency side as the one point of contact between the agency team & client Planning and executing a strategized approach to drive and sustain engagement with relevant audiences for all brands Competitor analysis Weekly, monthly and quarterly evaluation of a brand’s growth on digital Managing online-offline integrated campaigns to connect with relevant customers Participated in new business development activities Influencer management Accounts handled: Wonder Cement, CASHe, Symphony Limited, IFSG, TajSATS, Timesless Weddings at the Taj Show less



Adfactors PR

• India
• Public Relations and Communications Services
• 700 & Above Employee

• Account Manager

  • Jul 2016 - Sep 2017

  1. Managing a team of 2 Account Executives - Guiding and training them for smooth functioning of all the existing and new accounts. 2. Conceptualizing and defining the strategy for a brands digital presence 3. Driving and sustaining user engagement and fan / follower growth on social media accounts with a defined strategy and engaging content4. Tracking and analysing the performance of competitors on all social media channels and ensuring that we lead in the category 5. Campaign evaluation - management, measuring and evaluating the social media campaigns6. Work on integration of online and offline customer engagement7. Client servicing8. Actively participate in new business development activities9. Submission of tenders released by PSUs with relevant documents as a part of new business development 10. Management of a brand's online reputation especially in crisis situation 11. Brands managed: Indian School of Business, Welingkar Institute, CIMA (Chartered Institute of Management Accountants), GAIL India Pvt Ltd, VV Minerals, Tema India, RRPM, Aflatoon India, Momentum Jharkhand – Global Investor Summit 2017, Fintech Valley Vizag, Goa Tourism, ICICI Lombard, Naya Raipur, Godrej Group Show less

• Asst. Account Manager

  • Jun 2015 - Jun 2016

  1. Conceptualizing and defining the strategy for a brands digital presence 2. Driving and sustaining user engagement and fan growth on social media accounts with a defined strategy and engaging content3. Tracking and analysing the performance of competitors on all social media channels and ensuring that we lead in the category 4. Campaign evaluation - management, measuring and evaluating the social media campaigns 5. Work on integration of online and offline customer engagement6. Client servicing7. Submission of tenders released by PSUs with relevant documents8. Management of a brand's online reputation especially in crisis situation 9. Brands managed: Indian School of Business, Welingkar Institute, CIMA (Chartered Institute of Management Accountants), GAIL India Pvt Ltd, VV Minerals, Tema India Show less



Prodigitz Media Pvt. Ltd

• Mumbai

• Social Media Manager

  • Aug 2013 - Mar 2015

  1. Driving and sustaining user engagement & fan growth on social media accounts with a defined strategy and engaging content 2. Tracking & analysing the performance of Competition on all social media platforms and ensuring that we continue to lead in the category. 3. Managing online contests and feedback in a real time environment. 4. Campaign Evaluation – Managing, measuring and evaluating the social media campaigns. 5. Work on integration of online and offline customer engagement 6. Conceptualization for smooth management of brand campaigns 7. Client servicing 8. Handled brands like: Ghanasingh Be True, V.K. Madhav Mohan, Jewelsouk.com, Marbela Beach Resort Goa, La Brise Goa, Godrej’s Fattack India, Shree Raj Mahal Jewellers, Food Box, Sia Jewellery Show less



TechShastra

• Mumbai

• Sr. Content Writer

  • Jan 2012 - Jun 2013

  1. Content development in terms of digital applications, blogs, social media platforms 2. Page management – All digital platforms 3. Making reports – Monthly, quarterly, activity report, etc 4. Creating strategies to promote the brand on digital medium 5. Competition mapping Brands handled: Elle 18, Surf Excel India, Surf Excel Matic, Comfortzone India, Fair & Lovely 1. Content development in terms of digital applications, blogs, social media platforms 2. Page management – All digital platforms 3. Making reports – Monthly, quarterly, activity report, etc 4. Creating strategies to promote the brand on digital medium 5. Competition mapping Brands handled: Elle 18, Surf Excel India, Surf Excel Matic, Comfortzone India, Fair & Lovely



UFO Moviez India Limited

• India
• Entertainment Providers
• 500 - 600 Employee

• Content Executive

  • Mar 2011 - Dec 2011

  1. Explaining Producers about UFO Digital Cinema Network. 2. Coordinating with the producers for their movie content & documentation & maintain good professional relationship with the producers. 3. To ensure each and every movie - Hindi, Regional or English is releasing on UFO. 4. Have also contributed to PR activities in the company & also helped in organizing official events. 1. Explaining Producers about UFO Digital Cinema Network. 2. Coordinating with the producers for their movie content & documentation & maintain good professional relationship with the producers. 3. To ensure each and every movie - Hindi, Regional or English is releasing on UFO. 4. Have also contributed to PR activities in the company & also helped in organizing official events.



Lehren Networks

• India
• Entertainment Providers
• 1 - 100 Employee

• Content Writer / Bollywood News Producer / Social Media Marketing Specialist

  • Feb 2010 - Mar 2011

  1. Ideating for the video content 2. Writing scripts for the latest bollywood updates 3. Writing Content on the latest bollywood updates i.e writing proper title and a synopsis of that video 4. Giving Voice-overs 5. Promoting the website videos on social networking sites. 1. Ideating for the video content 2. Writing scripts for the latest bollywood updates 3. Writing Content on the latest bollywood updates i.e writing proper title and a synopsis of that video 4. Giving Voice-overs 5. Promoting the website videos on social networking sites.



Radio City India

• India
• Broadcast Media Production and Distribution
• 400 - 500 Employee

• Intern & OB Jock

  • Jul 2009 - Nov 2009

  1. Ideating for the show content 2. Covering events happening in Pune live as an OB jockey 3. Assisting radio jockeys in their respective shows 4. Learnt the basics of Music Managemnt like placement of the songs, links placement, choice of songs, different categories of songs, etc. 5. Writing scripts for some In-show features 1. Ideating for the show content 2. Covering events happening in Pune live as an OB jockey 3. Assisting radio jockeys in their respective shows 4. Learnt the basics of Music Managemnt like placement of the songs, links placement, choice of songs, different categories of songs, etc. 5. Writing scripts for some In-show features