Experience

Square Foot - Classic Floorings & Interiors Pvt Ltd

• Marketing Manager

  • Aug 2017 - Present

  Marketing; Managing marketing Across India.  Internal & External Branding work of the showrooms.  Efficient Knowledge in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), Online Reputation Management and Web Traffic Analysis.  Advertising - Interface with agencies to create strategic communication material including presentations, campaign material, newsletters, brochures and handouts, Print FM & electronic media advertisements Ooh Advertising etc.  Media Planning - Strategic media planning based on the target group, the market conditions and the result desired.  Disseminating the press release among the media houses for increased awareness of the company's activities.  Corporate Communication - External Communication: Designing and creating corporate films, walkthroughs, the website articles, media releases etc.  Collect Reports site visit and also call response from sales team and report Director.  Internal Communication - Developing & executing internal communication strategy  Public Relations - Strategizing & planning the press releases, news conferences, press relations & other  PR related activities.  Updating of website content creation, regular updating, Internal Memo.  Coordinating with clients and the sales team for feedback of the adv survey.  Proven experience in Media Relations, Publicity, Communications and event management.  Bench marking with the competitors present in the market.  Internal and External Branding.



mygubbi

• India
• Design
• 1 - 100 Employee

• Deputy Manager

  • Feb 2014 - Aug 2017

  •Developing & implementing competitive plans for generating walk-in’s. •Acquiring regular feedback on latest market trends, competition and other factors influencing sales; organizing promotional campaigns and cross promotional alliances and in-store promotional activities for new product launches & special products. •Site Showroom/Experience Center Setup, Internal External Showroom Branding, Signage Sign Board Planing and Execution. •Supporting, development & execution of focused marketing plans to reach vital customer segments; recommending strategies to integrate the same into regional marketing plans; evaluating productiveness & marketing initiatives ROI •Creation of marketing strategies and plan for sale campaigns with innovative and cost effective activities to reach the mass. •Branding/PR/Media buying/Planning, Collateral development/Presentations •Co-ordinate with Ad/PR and Digital agencies for developing all marketing collateral and Campaign •Negotiate with various selected media for the best possible deals and rates. •Conducting media and marketing research to identify target audience, geography skew, competition factors and sales potential for the brands handled •Regular monitoring and post evaluation of all campaigns competitive scenario in the market -Weekly Spends, brands active and the mediums used. •Residential/Platinum projects Planning and executing marketing strategies (including pricing, extent of promotion, positioning of facilities / property in the appropriate market segments etc.) for business and prospect development. • Updating of website content creation/completed project photography • Benchmarking with the competitors present in the market, both online & offline • Effective vendor management with rigorous implementation of new promotional ideas with cost effectiveness.



Axis Capstone

• India
• Construction

• Asst Manager

  • Oct 2013 - Jan 2017

  Key Result Areas: • Digital Marketing – SEO & SEM • Mass leads generation campaigns-apartment activations, park activities, corporate activations, • Road shows, canter activations, mailing activity, bulk sms activity, assisting Marketing. And handling in BTL activities. • Registration with Real Estate Websites just dial, call easy, phone karo services all yellow pages, Industrial directories, local magazines • Coordination with sales team to achieve their sales targets. • Participation for property exhibitions budgeting, sales forecasting, property launces, handling conferences, hotel & room bookings etc. Highlights: • Played a key role in: o In turning around underperforming Model Flat to reach the specific target consumer and achieve targets. • Undertook initiatives such as Brand Alliances with non-competitive brands and tie-ups Gifting programs • Designed & successfully promoted Corporate Gifting schemes to employees and customers of various Fortune to increase engagement levels • Apartment activity and the Corporate events to increase the walk in’s. • Special Handover gift for the customers who already bought the flats



Valmark

• India
• Real Estate
• 1 - 100 Employee

• Exc Media and Marketing

  • Feb 2010 - Oct 2013

  Key Result Areas: • Provided technical assistance during pre-sales & product education as well as monitored costs and sales • Developed new customers and maintained relationships with existing customers for referral Sales. • Planning & Executing all BTL/ ATL activities- Events, promotions, product placement & display, & corporate activations, participating in exhibitions. • Retail planning & outdoor media, branding & activation • Planned & activated successful social media Campaigns. • Co-coordinating marketing campaigns with sales activities. • Overall responsibility for brand management and corporate identity • Idea generation and value proposition. Plan, organize and implement activities directed towards the target groups. Preparing Mobile, Online and Print marketing campaigns. • Developing Marketing / SOP / training kits and conducting training Schedule. • Designing and on time execution of visual merchandising collaterals across region. Highlights: • Steered efforts towards achievement of deadline on all the activities. • Best Call on the costings and negotiation



Suddhi news paper

• Manager Media Planning & Buyer

  • Feb 2009 - Feb 2010

  Key Result Areas: • Media Planning, Media Buying & coordinator (Fortnightly magazine, advertising agency, Education Consultancy) Highlights: • Handled all Karnataka advertisements placement • Taking care of Circulation of the newspaper all Karnataka Key Result Areas: • Media Planning, Media Buying & coordinator (Fortnightly magazine, advertising agency, Education Consultancy) Highlights: • Handled all Karnataka advertisements placement • Taking care of Circulation of the newspaper all Karnataka



Think Communications Group

• United States
• Advertising Services
• 1 - 100 Employee

• Media Relations

  • May 2007 - Feb 2009

  Key Result Areas: • Media Planning, Media Buying & coordinating with Designers to get the creative ready. • Marketing Campaign Development for the brand • Creating new insightful communication(s) and manage overall communication process for the client in conjunction with the creative team • Responsible for brand promotional activities, mainly posters/brochures/hoardings and radio. • Developing creatives, gifting strategy, innovative marketing solutions. • Developing Branding Material other marketing collaterals • Implementing key content and key messages • Conceptualizing, planning, designing and execution of brand building activities • Compiling data and analysis as required as inputs for brand strategy • Keeping track of and compiling information on competitor marketing activities • Responsible for completion of all creatives in keeping with the deadlines • Presenting the creatives to the client Highlights: • Handled all Karnataka advertisements placement Taking care of Circulation of the newspaper all Karnataka