Digital Marketing Specialist

• Jul 2022 - Present

Digital Marketing Executive

• Aug 2021 - Jul 2022

• Responsible for Managing and promoting Mobile App •Launch optimized online adverts through Google Adwords, Facebook ads and display ads to increase company and brand awareness • Planning and monitoring the ongoing company presence on social media • Be actively involved in SEO efforts (keyword, image optimization etc.) • Provide creative ideas for content marketing and update website • Collaborate with designers to improve user experience • Measure performance of digital marketing efforts using Web analytics tools esp. Google Analytics, SEMRush, SimilarWeb and Data Studio • Set up conversion, pixel, and event tracking on the website and across various digital platforms • Monitor competition and provide suggestions for improvement

Marketing Coordinator

• Sep 2019 - Aug 2021

• Creating design themes for marketing and collateral materials which includes designing and producing computer-generated artwork for marketing and promotional materials using adobe Creative Cloud programs mainly Photoshop, Illustrator, InDesign, and other designing software. • Structuring and managing Google Adwords accounts providing a high-quality score for online marketing. • Creating SEO marketing campaigns and identifying high-value keywords for organic search opportunities. • Monitoring and implementing analytics utilizing Google Analytics, Google search console, SEM Rush and Buffer analytics to improve traffic. • Creating and scheduling targeted mass email marketing/EDM programs resulting in increased open and conversion rates over previous sporadic email blasts. • Publishing necessary newsletters, brochures, catalogues, and other marketing tool kits. • Organising marketing campaigns & collateral for tradeshows. • Generating and sharing materials such as Videos, Blogs, and Customer Success Stories for marketing purposes. • Creating marketing advertisements for different magazines. • Monitoring all corporate social media accounts and websites to ensure positive online presence using WordPress, Local Search Pages, Buffer, Twitter, LinkedIn, Instagram, and Facebook for Business.

Marketing Assistant

• Aug 2017 - Sep 2019

• Coming up with new design themes for green brained marketing and collateral materials which includes designing and producing computer-generated artwork for marketing and promotional materials using adobe and other designing software. • Creating pre-show and on-site marketing and communications kits and banners for tradeshows. • Creating and publishing necessary newsletters, brochures, and other marketing tool kits and converting them into digital documents. • Monitoring all corporate social media accounts and websites to ensure positive online presence using WordPress, Buffer, Twitter, LinkedIn, Instagram, and Facebook for Business. •Creating and scheduling targeted EDMs and mass email marketing programs resulting in increased open and conversion rates over previous sporadic email blasts. • Carrying out the market research in order to find the gap market is experiencing in a particular area that our business covers. Designing the product and services to fill the gap found through research. This totally aims at the efficiency of the product and services. • Identifying the target market for the newly launched product and services. Thus, the identified market will be assigned to the distributor of that area and if there is no distributor, possible distributer area searched and correspond for the possible co-ordination. • Competitor Analysis • Performing analysis utilizing Google Analytics and Buffer analytics to improve traffic. Creating landing pages, keywords and setting the budget for social media marketing. • Created market entry plan for international business (Drafted market entry plan for "The Latin American Accelerator Program" on behalf of Weedtechnics and was able to brag "The Market Accelerator Overall Winner Award" and "The Market Accelerator Agritech Award"). • Recreated positioning statement for the company’s logo and rebranded different products.