Experience

Capillary Technologies
• India
• IT Services and IT Consulting
• 700 & Above Employee
• Senior Business Intelligence Analyst

  • Jun 2023 - Present


Affle

• Singapore
• Software Development
• 200 - 300 Employee

• Product Analytics, MAAS

  • Apr 2021 - Jul 2023

  Handled the Product and campaign analytics for user acquisition , I've worked on : Product: •Worked with stakeholders to define product requirements •Did Market research to identify opportunities for product improvement • Worked on product features to reduce audience overlap which decreased budget spends Dashboards: •Data retrival and crunching on Bigquery for insights to identify growth oppurtunities •Owned 20+ clients campaign dashboards with KPI and funnel views built on Data studio/ Power BI •POC for the Analytics and operations team to the client Campaign management • Data driven campaign suggestions • ROI focused campaign strategies • Campaign performance analysis • Owned data tracking, increased click to install conversion ratio for campaigns by assisting Data science team on researching and logic building. Show less



ZapUpp!

• India
• E-learning

• Growth analyst

  • Sep 2020 - Mar 2021

  Zapupp is an edtech platform for Product Management interview preperation Roles- - Explored reasons for conversion drop - Increased traffic on landing page by 10℅ -Analysed page engagement for low converting pages, optimised user flow Zapupp is an edtech platform for Product Management interview preperation Roles- - Explored reasons for conversion drop - Increased traffic on landing page by 10℅ -Analysed page engagement for low converting pages, optimised user flow



KPMG Global Services (KGS)

• India
• Financial Services
• 300 - 400 Employee

• Audit Analyst

  • Jun 2019 - Sep 2020

  Worked with the Australian based clients of the firm, focusing majorly on the risk and audit analysis of these client companies. Finding the Major discrepancies through in depth Audit analysis of the client data at hand, I have given my input for forming a proper Audit Opinion to the Onshore team. Worked with the Australian based clients of the firm, focusing majorly on the risk and audit analysis of these client companies. Finding the Major discrepancies through in depth Audit analysis of the client data at hand, I have given my input for forming a proper Audit Opinion to the Onshore team.



Lal10

• United States
• Wholesale Import and Export
• 1 - 100 Employee

• Intern

  • Oct 2018 - Jan 2019

  Business Development Business Development