Experience

Assured Products Ltd
• United Kingdom
• Retail
• 1 - 100 Employee
• General Manager

  • Sep 2022 - Present


Asian Designer Week

• India
• Retail Apparel and Fashion
• 1 - 100 Employee

• Business Head

  • Feb 2020 - Present

  • Establishing business strategy and planning for the Fashion Week and website by reviewing and identifying existing gaps in strategy with a view to increase sales and improve persistence in channels.• Proven track record in delivering business development outcomes both the 'sale' and the 'execution'• Experience in developing and delivering formal business plans/presentations to clients.• Designed Marketplace from scratch.• Handling all operational and sales activities for the website. • Handling Digital marketing and promotion for the entire project.• Ability to work under pressure to complete responsibilities within identified deadlines• Relationship management skills with effective written and verbal skills.• Highly motivated self-starter, results-driven and teamwork oriented• Demonstrated track record in developing, modifying and executing a sales strategy to optimise the outcomes from the total portfolio of opportunities• Manage Service Quality standards• Implements continuous improvement initiatives and ensures best practice to continuously improve cost efficiency of the business services• Set, track and monitor progress on key initiatives in line with committed timelines.• Developing community portal for all creative people across globe.• Developing digital showroom for potential and upcoming (Next Gen) designers and promoting their products in the International as well as in the Domestic Market.• Manage all aspects of E-commerce division and oversee day to day operations.• Maintain client relationship to maximize revenue potential and minimize lost opportunities.• In-depth knowledge of the end-to-end Ecommerce• Business Development.• Internet Marketing.• Social Media.• SEO.• SMM.• Customer Service.• Vendor Relations.• Project Management.• Product Photography.• Google Analytics and Web tools/SEM/SEO. Show less

• Business Head at Asian Designer Week

  • Feb 2020 - Present



Subiyas

• France
• Farming

• Business Manager

  • Mar 2014 - Present

  • Collection and implementation of online sales planning• Preparation of Online Campaigns and sales promotions• Analyzing incoming data from online sales channels• Monitoring the organization’s social media strategy• Design and Supervision of Online Campaigns• Design and implementation of digital marketing campaigns• Responsible for Organizational sales• Analyzed competitors' product mix, pricing, and merchandising strategy and managed product portfolio• Collaborated with Category Manager and Marketing Manager to develop product portfolio and marketing Merchandised catalogs and reviewed and approved catalog pages for final printing.• Set annual list price and net price by utilizing competitive analysis, supplier suggested retail price, and current market price. Managed price lists throughout the year.• Provided initial forecast and worked with Inventory Manager to manage forecast and with suppliers to minimize back-orders.• Continually evaluated SKU performance and vendor relationships to reduce overall product complaints.• Encouraged and facilitated cooperation, pride, trust, group identity, commitment, and team spirit.• Working with tailors, models, photographers, hair and makeup artists, retailers, members of themedia, publicists, celebrities and public figures• Creating an image for celebrities• Researching fabrics, clothing construction and fashion accessories• Preparing Look book and catalogues• Keeping up with different designer labels and fashion designers• Attending fashion shows• Predicting and spotting fashion trends• Sourcing fabrics from all over the world• Building professional networks Show less

• Head-Business And Merchandising

  • Aug 2016 - 2017



Bradford License India

• India
• Business Consulting and Services
• 1 - 100 Employee

• General Manager

  • Oct 2021 - Sep 2022

  • Identify new opportunities/ Business Development in accordance with Client (Brand Owner) ,approve licensing strategy, liaising with key stakeholders to identify, pitch, negotiate and fully execute contracts with “Best in Class” Licensees. • Negotiate and develop new business opportunities on a global basis with guidelines. • Monthly reviews with brand owners and licensees. • Contribute to the development of the global sales strategy & perform sales activities in close coordination. • Represent company at events, exhibitions and fairs. • Engage with Manufacturers, Distributors, Retailers and Brands to understand the positioning and licensing opportunities for each of our portfolio brands. • Manage the pipeline and follow-ups based on the interest shown by the brands. • Drive revenue and market share, evaluate and develop new business opportunities with existing and new clients. • Offer superior client services and support, operating as clients' “strategic partner” providing steady flow of communication, ideas, and opportunities • Negotiate agreement terms with Prospective Licensees on behalf of Clients and work with Legal team to deliver agreement execution • Manage relationships with Clients (Brand Owners) and Licensees • Lead monitoring of license agreement compliance: financial, product, royalty reporting, retail roll out etc. • The scope includes designing and developing the complete licensing program for the IP's, including: Understanding the core features of the licensees' property. • The SWOT analysis for the brand, Licensee's profiling, Explore the extendable categories, Broad projections-gross wholesale, retailing and MGs, Commercials. • Manage all global key accounts Show less



Pernia Qureshi Brands

• India
• Retail

• Business Head

  • Oct 2018 - Feb 2020

  • Generating new business opportunities. • Establish and influence digital marketing best practices across the organization • Produce reports to analyze the performance of all online marketing campaigns and promotions (via: reports, analytics, surveys etc.) • Work cross functionally with other department stakeholders to deliver on overall company goals • Establish and influence digital marketing best practices across the organization • Managing relationships with clients, stakeholders and influencers. • Assessing new opportunities • Managing various business proposals and submissions • Engaging competitors and reviewing employer’s offering in the light of competitors’ products • Participating in new Business Negotiations. • Provide leadership to the creation and execution of the annual Marketing and Sales plans to meet agreed product goals and revenues. • Ensure plans are developed, implemented and monitored in conjunction with relevant cross functional teams and aligned with the Global brand strategy. Identify and address local marketing issues/needs quickly and monitor progress • Drove top line sales growth by tailoring product mix to customer segments and creating promotional campaigns. • Conducted weekly analysis of sales trends to understand customer purchasing behavior and determine product exit / enhancement strategies. • Responsible for overseeing the concept, design, execution and development of outlet-specific product which represented around 90% of the assortment. • Established and implemented retail strategies and processes to achieve key performance indicators including revenue, margin, shipping funding, and promotional activities. • Contributed to the success of the business by tracking fashion trends, market trends, and maintaining competitive analysis documents • Handling all social media activities (Facebook ,Instagram, Twitter ,Google Marketing) Show less



Redesign International

• Architecture and Planning

• Category Manager

  • Dec 2010 - Mar 2014

  •Launched two brandsin the domestic market and established them through various online shopping portals. •Conceptualizing & implementing plans for developing new set-ups, formulating micro / macro business plans/ policies, thereby achieving profitability. • Interacting with clients for ascertaining requirements, making presentations and delivering need based product solutions. • Identifying and developing a reliable Vendor base. • Analyzing trends, current situation, market potential, competition evaluation, etc. to plan sales budgets. • Planning the merchandise availability of orders in conjunction as per the sales budgets and the replenishment procedures in accordance. • Addressing customer’s grievance & setting standards for customer satisfaction. Show less



Network18(Home Shop18)

• Sr. Buyer Marketing and Sourcing

  • Apr 2008 - Dec 2010

   Managing contract negotiations, inventory management, sales planning, forecasting and maintaining close coordination with merchandising and operations teams.  Coordinating with footwear/ apparel/health & beauty / sports & fitness vendors, marketing and design team to develop merchandising.  Introduced different concepts such as attractive combo offers, buy 1 and get 1 free, assured gifts on purchase of any item from a category..etc.  Preparing a back up for each product launched on the channel.  Promoting web in line with the theme of the product and their launches.  Identifying vendors, developing and conducting annual review of supplier performance.  Monitoring delivery prices and quality of products provided by the vendor.  Managing budgeted department expenditure within the agreed levels and margins on sale plan within the agreed price strategy. Obtaining range merchandise after effective management.  Conducting regular training programs at call centre and providing updated product information. Show less