Shreya Lakhotiya

Digital Marketing Manager at FinGuru Services India Private Ltd.
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Contact Information
Location
IN
Languages
  • Hindi Native or bilingual proficiency
  • English Professional working proficiency

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Experience

    • India
    • Financial Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Apr 2020 - Present

      - Carrying out Digital Marketing Campaigns on various platforms. - Designing and monitoring of the social media activities. - Creating Strategies for the On Page and Off Page SEO activities. - Managing and creating the content marketing strategy for website and blog. - Formulating strategies for the brand awareness and brand building. - Collaborating with developers to improve the website's user experience. - Carrying out Digital Marketing Campaigns on various platforms. - Designing and monitoring of the social media activities. - Creating Strategies for the On Page and Off Page SEO activities. - Managing and creating the content marketing strategy for website and blog. - Formulating strategies for the brand awareness and brand building. - Collaborating with developers to improve the website's user experience.

    • India
    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jun 2021 - Present

      - Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising - Maintaining our social media presence across all digital channels. - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Preparing accurate reports on our marketing campaign’s overall performance. - Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising - Maintaining our social media presence across all digital channels. - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Preparing accurate reports on our marketing campaign’s overall performance.

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Content Strategist
      • Sep 2022 - Present

      - Developing clear and engaging content that is consistent with the company's brand image. - Delegating tasks to writers and editors and providing feedback. - Creating, adjusting, and managing the editorial calendar. - Establishing style guides that specify the writing style and tone needed to create engaging content. - Developing clear and engaging content that is consistent with the company's brand image. - Delegating tasks to writers and editors and providing feedback. - Creating, adjusting, and managing the editorial calendar. - Establishing style guides that specify the writing style and tone needed to create engaging content.

    • India
    • IT Services and IT Consulting
    • Content Writer and Social Media Manager
      • Apr 2020 - Mar 2021

      - Wrote articles about technology and the digital age for Yink 360 - Wrote blogs for various clients' blogs. - Design Graphics and creatives of the blogs for the company and its clients - Wrote articles about technology and the digital age for Yink 360 - Wrote blogs for various clients' blogs. - Design Graphics and creatives of the blogs for the company and its clients

    • India
    • 1 - 100 Employee
    • Website Support Executive
      • Dec 2019 - Mar 2020

      - Monitored and maintained social media accounts. - Uploaded various Events on website (Back-end). - Developed, implemented and managed various marketing campaigns. - Worked on content creation for Website and Blog. - Monitored and maintained social media accounts. - Uploaded various Events on website (Back-end). - Developed, implemented and managed various marketing campaigns. - Worked on content creation for Website and Blog.

    • India
    • Individual and Family Services
    • Intern
      • Nov 2017 - Apr 2018
    • Events Services
    • 1 - 100 Employee
    • Student Intern
      • Jun 2016 - Jul 2016

Education

  • Ahmedabad School of Digital Marketing
    Advance Digital Marketing Course, Digital Marketing
    2019 - 2019
  • National Academy of Event Management and Development
    Masters in Event Management and Pr, Meeting and Event Planning
    2017 - 2019
  • Sangam University
    Bachelor of Business Administration - BBA, Business Administration and Management, General
    2014 - 2017

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