Experience

BeatRoot ProductLabs

• Creative Director

  • Jul 2017 - Present

  Collaborating with independent artisans, craft clusters and small scale industrial units to bring relevant designs to life, fostering harmonious balance between art and functionality. Featured in design publication and garnered prestigious awards for the studio. Collaborating with independent artisans, craft clusters and small scale industrial units to bring relevant designs to life, fostering harmonious balance between art and functionality. Featured in design publication and garnered prestigious awards for the studio.



Cucumber Co

• United Kingdom
• Public Relations and Communications Services

• Art Director

  • Jun 2023 - Present

  Designing brand assets including logos, visual guidelines, websites and packaging to help businesses establish a strong and differentiated presence in the market. Proven ability to collaborate with cross-functional teams to ensure brand consistency across all touchpoints. Passionate about creating memorable brand experiences for emerging brands entering the new vibrant Indian market space. Designing brand assets including logos, visual guidelines, websites and packaging to help businesses establish a strong and differentiated presence in the market. Proven ability to collaborate with cross-functional teams to ensure brand consistency across all touchpoints. Passionate about creating memorable brand experiences for emerging brands entering the new vibrant Indian market space.



Dot architecture and Design Studio

• Architect

  • Jul 2016 - Jul 2017

  Worked on diverse projects including a budget office renovation and an exquisite retail venture. Spearheaded the design of a unique food kiosk that transcended its primary function and evolved into a captivating public installation. Working in close quarters with the Principal Architect, actively engaged in understanding the intricacies of studio operations, talent optimisations and navigating financial constraints. Worked on diverse projects including a budget office renovation and an exquisite retail venture. Spearheaded the design of a unique food kiosk that transcended its primary function and evolved into a captivating public installation. Working in close quarters with the Principal Architect, actively engaged in understanding the intricacies of studio operations, talent optimisations and navigating financial constraints.



KHAMIR

• Food and Beverage Services

• Product Designer

  • May 2015 - Jun 2015

  Khamir is a platform for the crafts, heritage and cultural ecology of the Kachchh region of Gujarat. During the tenure, I worked with artisans in the knife making cluster of Reha to develop alternate products in brass using their existing skill and machinery. Considering market trends and product economics, developed a range of brass cutlery that garnered wider opportunities in Hospitality Industry. Khamir is a platform for the crafts, heritage and cultural ecology of the Kachchh region of Gujarat. During the tenure, I worked with artisans in the knife making cluster of Reha to develop alternate products in brass using their existing skill and machinery. Considering market trends and product economics, developed a range of brass cutlery that garnered wider opportunities in Hospitality Industry.


Matharoo Associates
• India
• Consumer Services
• 1 - 100 Employee
• Architectural Intern

  • May 2012 - Dec 2012