Digital Analytics Consultant

• Dec 2021 - Present

Technical Lead

• Jun 2021 - Dec 2021

 Audit existing Tagging setup and recommend best practice including data layer, events, custom dimension etc.  Setup, configure and implement Google Analytics, eCommerce tracking, Custom events, Hotjar, Facebook pixel, conversion & re-marketing code by using Google Tag Manager.  Maintain documentation of Google Tag Manager (Tag, variables, Trigger and Data Layer) and Google Analytics (dimensions, metrics, events, goals, etc.) solution design.  Create custom report & dashboard to automate the data and visualize the report in Google Analytics and Google Data Studio. Show less

Senior Associate - Digital

• Oct 2018 - Aug 2020

 Setup, configure, and implement Google Analytics, eCommerce tracking and Google Tag Manager.  Work on Search, Display, Shopping, Re-marketing, & Dynamic search campaign with CPC, CPM & CPA model by using Google Adwords and Facebook.  Drive new ideas and processes to improve performance of SEM campaigns including account structure, bid strategy, ad copy, and keyword analysis.  Evaluate SEO on-page performance including keyword, content, meta tag, canonical, image optimization, code optimization and page speed.  Provide weekly, monthly & ad hoc web analytics reports using web analytics tools such as Google analytics, social insight & CRM.  Create a report & dashboard to automate the data and visualize the report in Power BI and perform Data Modeling, data cleansing of raw data using DAX.  Provide weekly, monthly & ad hoc web analytics reports using web analytics & BI tools such as Google Analytics and Power BI Show less

Senior Data Analyst

• Oct 2017 - Jul 2018

 Setup, configure and implement Google Analytics, eCommerce tracking, Hotjar, Glew and Google Tag Manager, AdWords conversion code, remarketing, Facebook pixel, Bing ads.  Perform tasks like Website audit, Data audits, Tag validation, GTM tagging, audit existing analytics implementations and Post Launch Reports Validation on Google Analytics.  Responsible to manage Search, Display, Shopping, Re-marketing, & Dynamic search campaign with CPC, CPM & CPA model with monthly spend 30k-40k UK ponds  Drive new ideas and processes to improve performance of SEM campaigns including account structure, bid strategy, ad copy, and keyword expansion  Evaluate SEO on-page performance including keyword, content, meta tag, canonical, image optimization, code optimization and page speed.  Measuring the effectiveness of digital campaigns by leveraging A/B and/or multivariate testing to refine performance over time  Provide weekly, monthly & ad hoc web analytics reports using web analytics tools such as Google analytics, Glew, social insight & CRM.  Create report & dashboard to automate the data and visualize the report in Power BI and perform Data Modeling, data cleansing of raw data using DAX. Show less

Head Of Digital Marketing

• Aug 2015 - Oct 2017

 Responsible for configure & manage Google Analytics, Google Tag Manager, eCommerce tracking, Google Adwords, PPC, SEO, CRO and Reporting for global clients.  Setup, configuration and implementation of a wide variety of data collection, testing and measurement tools (Google Analytics & GTM) for websites and mobile applications.  Develop and maintain SEO strategic roadmap on content creation, linking and distribution.  Managed multiple search, display, shopping, PLA, remarketing & dynamic search campaign (Google Adwords) with monthly spend $5K-$7K including e-commerce accounts with 50k+ keywords.  Drive new ideas and processes to improve performance of SEM campaigns including account structure, bid strategy, ad copy, and keyword expansion  Tracking & configure various segment of website like form submission/abandon; download PDF, internal search, Userid by using GA & GTM.  Configure Google Tag Manager (GTM) on many websites for domestic and international client to tracking GA, Adwords, Remarketing, Facebook pixel, hotjar, Clicktale and Bing Ads.  Provide weekly, monthly & ad hoc web analytics reports using client’s web analytics tools such as Google analytics, Power BI & social media analytics.  Create comprehensive & customize dashboard to analysis traffic patterns and tracking various KPIs & identify trends. Show less

Digital Marketing Executive

• Jul 2014 - Aug 2015

 Set up, installation, configuration & implementation Google Analytics and Analyzed detailed traffic reports.  Provided weekly, monthly & ad hoc web analytics reports using Google Analytics.  Managed/optimized SEM & PPC campaign using Google Adwords & Google Analytics.  Managed multiple search & display accounts with monthly spend up to $25-$30K for healthcare campaign (US & UAE) with 20k+ keywords.  Create A/B and multivariate testing to optimize the landing page.  Conduct market, product and competitor research and analysis.  Created comprehensive & customize dashboard to analysis traffic patterns and tracking various KPIs & identify trends. Show less

Sr. Analyst - Online Marketing(SEO)

• Oct 2011 - Dec 2013

 Responsible for Website Management/ Promotion, SEO strategy, planning & implementation, Analytics & Reporting, Team handling.  Set up, installation, configuration & implementation Google Analytics and Analyzed detailed traffic reports.  Develop & Delivering both regular and ad-hoc reports and customize dashboard to tracking various KPIs and identify trends in Google Analytics, ClickTale, SiteCatalyst Discover.  Defined Site Catalyst major eVars, props and event parameters and configured with desired outcomes  Responsible for Web-Analytics, Click-stream analysis, Funnel Analysis, landing page optimization, A/B Tests, and Website changes analysis.  Responsible for SEO strategy, & implementation including On-page optimization such as website analysis, keyword analysis, meta tag & content analysis and Off-page activities such as backlink analysis, content syndication & propagation through social media (facebook, twitter, linkedin) directory, social bookmarking, articles, directory, blogging etc.  Day to day measurement, collection, analysis, PPC performance report and reporting of website data for purposes of understanding and optimizing web usage using Google Analytics, CRM, Webmaster tool & Google Adwords.  Co-ordinate between Dev. team, Agency, Design Team, Content, Product and QA teams and make sure to have handshake between these departments. Show less

Sr. Search Engine Analyst

• Jun 2007 - Apr 2011

 Responsible for SEO On-page & Off-page optimization for catalogs and website.  Keyword Analysis & research including cataloging and indexing target keyword phrases.  Monitoring, analysis and measurement of end-to-end user experience on the website  Day to day measurement, collection, analysis, SEO ranking report and reporting of website data for purposes of understanding and optimizing web usage using Google Analytics.  Conduct research into current and emerging technologies and issues in support of GUI development efforts.  Local search optimization and Local Business Listings  Updating web page content using CMS tools as per project requirements.  Represent the Organization in Tradeshow (Petro-Tech 2010). Show less