Director, Marketing Data and Analytics

• Apr 2021 - Present

Director of Marketing Data and Analytics drives internal growth and connectivity across fundraising departments. Manages technology requirements of PVA, ensuring all fundraising needs and projects are completed, communicating with vendors and third-party resources for effective implementation. Provides leadership for PVA’s internal systems, operations and workflow to improve efficiency within processes and business structures. Identifies opportunities to improve various technology and system processes across the organization. Contributes to the marketing needs of PVA, providing strategic insight to data strategy and analytics that shares the mission and vision of the organization; expand marketing to diverse channels, enhance list building, and lead generation with online and offline content that engages audience segments and leads to measurable action. Designs, implements, and manages organizational systems including donor gift processing; donor databases; on-boarding and systems support for staff; technology; financial reconciliation; and donor prospecting systems. Show less

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