Experience

Starkford Limited

• Hong Kong
• International Trade and Development
• 1 - 100 Employee

• Assistant Digital Marketing Manager

  • Jan 2022 - Present

• Senior Digital Marketing Executive

  • Jan 2021 - Jan 2022

• Digital Marketing Executive

  • Aug 2019 - Dec 2020



Richmond & Finch

• Sweden
• Retail Apparel and Fashion
• 1 - 100 Employee

• Social Media & E-Commerce Associate

  • Nov 2018 - Aug 2019

  Richmond & Finch is a global premium lifestyle brand from Sweden that designs and produces contemporary mobile phone and travel accessories. ► Manage KOL promotion campaigns and affiliate programs globally. ► Responsible for ongoing content monitoring. ► Support all marketing promotions and partnership with social media strategy. ► Working with the Digital Marketing Leads, ensure all slots on social media calendar are filled with relevant posts. ► Work with influencers + bloggers to develop content and increase brand awareness and initiate community outreach efforts. ► Assist in global e-commerce road-map including product launch evaluation, promotion , program campaigns in order to drive traffic and sales. ► Helped develop insights trough Facebook, Instagram and YouTube analytics. ► Responsible for content development through blogs. Show less



Times Network

• India
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Assistant Manager, Videos

  • Jan 2018 - Aug 2018

  ►Oversee Audience development, Growth and YouTube Operations of Network channels. ►Working with the external team to develop tools for better audience development and tracking system of videos which helps to scale business with same team size. ►Regularly reporting, presenting and acting on key YouTube metrics, leading on YouTube and Website Ops strategy dealing with the ever-changing digital video ecosystem. ►Helped building the 'videos' brand on YouTube & Website. ►Oversee Audience development, Growth and YouTube Operations of Network channels. ►Working with the external team to develop tools for better audience development and tracking system of videos which helps to scale business with same team size. ►Regularly reporting, presenting and acting on key YouTube metrics, leading on YouTube and Website Ops strategy dealing with the ever-changing digital video ecosystem. ►Helped building the 'videos' brand on YouTube & Website.



Republic TV

• India
• Media Production
• 100 - 200 Employee

• Social Media Specialist

  • Jul 2017 - Jan 2018

  Social Media Specialist (YouTube, Facebook, Instagram, Website videos) ► Single-handedly developed the YouTube channel from scratch ► Increased the subscriber base from 40,000 to ~2,50,000 in a span of 4 months ► Strategized & optimised to have multifold growth in views, watchtime and revenue ► Part of the core team which manages strategy for all social media heading videos ► 50% increase in followers for Instagram handle in a period of 1 month ► Ensure Global best practices are maintained for Content optimization including but not limited to Cross- Promotion, Claims Management, Traffic source management and Keyword optimization ► Helped in building the brand on social media platforms ► Ideation & creative inputs Show less