Experience

Socient Digital

• India
• Marketing Services
• 1 - 100 Employee

• Founder

  • Jul 2022 - Present

  Working under somebody always seems like a safe option as it guarantees a fixed monthly income. 6 months into 2022, I was forced to make a decision about my future. I had shoved a lot of my dreams under the carpet, but I was reminded of the same. Thus was born Socient, where we craft strategies and create content to make your brand oh-so engaging, entertaining, and value-creating. We strategize, create and engage! Working under somebody always seems like a safe option as it guarantees a fixed monthly income. 6 months into 2022, I was forced to make a decision about my future. I had shoved a lot of my dreams under the carpet, but I was reminded of the same. Thus was born Socient, where we craft strategies and create content to make your brand oh-so engaging, entertaining, and value-creating. We strategize, create and engage!


Healing Dove Foundation
• India
• Philanthropic Fundraising Services
• 1 - 100 Employee
• Marketing Advisor

  • Jun 2022 - Present


BeyondStree

• Advertising Services

• Community Director

  • Mar 2022 - Present

  - A community that unites the local female entrepreneurs of Indore. - Creating conversations around how women grow while running a business and enabling them to help each other work together to create a trailblazing story. - A community that unites the local female entrepreneurs of Indore. - Creating conversations around how women grow while running a business and enabling them to help each other work together to create a trailblazing story.


leap.club
• China
• Education Administration Programs
• 1 - 100 Employee
• Member

  • Dec 2021 - Present


YellowDigi

• Advertising Services
• 1 - 100 Employee

• Content Consultant

  • Jan 2022 - Mar 2023

  No form of marketing can evolve without content strategy, content research and quality content. Helping draft strategies for their brands and also indulging in long form article writing for their PR clients. No form of marketing can evolve without content strategy, content research and quality content. Helping draft strategies for their brands and also indulging in long form article writing for their PR clients.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Marketing Strategy Consultant

  • Jun 2022 - Dec 2022

  Taking the love for stories up a notch with my career, I am in the business of narrating the story behind a brand to the audience that is constantly looking for a solution to their problems. Taking the love for stories up a notch with my career, I am in the business of narrating the story behind a brand to the audience that is constantly looking for a solution to their problems.


'coto' by Eve World
• City Ambassador

  • Jul 2022 - Nov 2022


Big Mouth Digital & Media

• India
• Advertising Services
• 1 - 100 Employee

• Sr Digital Marketing Manager

  • Dec 2019 - May 2022

  - Led the team of Social Media Executives and Graphic Designers for almost three years. - Worked across 50+ brands, building their digital presence by drafting their marketing strategy. - Also worked in sync with the Business Development team on research, approaching, pitching and onboarding new clients. - Trained the team of interns, guided them and helped them find their niche and calling. - In the initial days, also drafted the HR policy, was an integral part of the hiring process and training the team in tandem with the client requirements. - Worked and built on creating ideas, defining the tonality and crafting the company services and approach of the agency, with the founders. - Brands that I worked with include: Gatsby India, Shiminly, Blazo Clothing, Kra Dry fruits, Flomic Global Logistics, Arohas Co-working Spaces, Organic Harvest, Roots, and many more - Had the opportunity to pitch brands like Jio World Drive, Green Co-op, Trespect Group, RR Global, Show less



FruitBowl Digital

• India
• Advertising Services
• 1 - 100 Employee

• Brand Strategist

  • Feb 2021 - Jul 2021

  Strategised and ideated content for Levi’s Social Media Pages. Conceptualised the monthly calendar and monthly campaign emailers Co-ordinated with the design and account management team for daily tasks and on occasions also looked into client servicing. Strategised and ideated content for Levi’s Social Media Pages. Conceptualised the monthly calendar and monthly campaign emailers Co-ordinated with the design and account management team for daily tasks and on occasions also looked into client servicing.



The Minimalist

• India
• Design Services
• 100 - 200 Employee

• Sr Content Strategist

  • May 2019 - Dec 2019

  - Helped build the content calendars, social media strategy for multiple brands - Worked along side Design and animation team to get the concepts created. - Had the opportunity to work on pitching brands like Disney, Rotimatic - Brands worked with GIIS Global Schools, Willis Towers Watson, Sudarshan Chemicals and more - Helped build the content calendars, social media strategy for multiple brands - Worked along side Design and animation team to get the concepts created. - Had the opportunity to work on pitching brands like Disney, Rotimatic - Brands worked with GIIS Global Schools, Willis Towers Watson, Sudarshan Chemicals and more



WittyFeed

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Head Of Brand

  • Dec 2018 - Feb 2019

• Editor

  • Aug 2018 - Dec 2018

  In addition to my responsibility of editing stories and grooming writers, I became a core part of the brand delivery team's ideation and delivery process. Working closely with them, I understood what brands like Tinder, SRM University, Unlimited, Lovely Professional University, etc look for in the content market.

• Sub-Editor

  • Nov 2017 - Aug 2018

  My shift from mainstream media to content marketing, this job role saw me working and training freshers who needed direction with regards to writing and content planning. Apart from editing, I was also associated with the company's pet project India Ka Pulse, which is the digital prime time survey platform. I also strategised content with our strategists and editor-in-chief and worked on editing branded content.



India Today

• India
• Media Production
• 1 - 100 Employee

• Sub Editor

  • Jun 2015 - Oct 2017

  A hardcore media profile, this position not only trained me to work in shifts, but also manage the site all alone. From writing breaking news copies to co-ordinating with reporters and rehashing agency copies, this profile trained me for the typical newsroom scenario. A hardcore media profile, this position not only trained me to work in shifts, but also manage the site all alone. From writing breaking news copies to co-ordinating with reporters and rehashing agency copies, this profile trained me for the typical newsroom scenario.



Viewspaper

• India

• Junior Editor

  • Sep 2012 - Jun 2014

  Having worked both as a writer and editor under a young leadership, this role saw me doing a lot of things. Help the client-servicing department, plan campaigns, train interns to write and edit. Having worked both as a writer and editor under a young leadership, this role saw me doing a lot of things. Help the client-servicing department, plan campaigns, train interns to write and edit.