Shraddha Gupta
UX Manager at TheAppLabb- Claim this Profile
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Bio
Elizabeth Mayorga
I have had the great opportunity of working with Shraddha at TheAppLabb. As a designer and manager, she holds such a high level of knowledge and is always there for anyone who needs support. Her resilience to difficult situations, tight deadlines, outstanding attention to detail, and creativity to understand and resolve challenges is truly something that I have admired and have learned a lot from. In the same way, she has an amazing way of connecting with clients and different stakeholders and makes even the most difficult situations seem achievable. With her mentality of always putting user experiences first, she reminds everyone in her team that understanding and empathizing with the user is part of what makes us great designers. Besides these great qualities, another thing that makes her stand out from the rest is her way of caring for the rest of the designers in her team and her way to prioritize our wellbeing. This is something that we are always very grateful for and what makes me believe that anyone that has her as part of their team would be very lucky to have her.
Victor Shaw
I am the co-founder of Venn, an early-stage tech start-up launching a social-oriented mobile application. In the early days of our inception, Shraddha (through her employer) acted as the lead UX designer for our initial product. She took responsibilities for the entire end-to-end user experience design process, taking charge of every step of the user journey from sign-up to chat engagements. Throughout the entire design phase, Shraddha demonstrated very high levels of professionalism and great work ethics, consistently delivering high quality work products. In addition, she also served as a great thought partner for our team, proactively offering creative ideas for product features and application design. We very much enjoyed having her on our team and wholeheartedly endorse her professional competence, teamwork and communication skills, and her thought leadership.
Shobhith Sridhar
I had an amazing opportunity to work with Shraddha on a very complex, research-driven healthcare app at The AppLabb. As my team lead, and mentor, Shraddha is highly adaptive, encouraging, and supportive. I’ve seen her take on multiple projects at a time while also guiding me in every way, be it design, technical skills, client communication, or dealing with stress. I have learned a lot from her and anyone would be lucky to work with Shraddha.
Elizabeth Mayorga
I have had the great opportunity of working with Shraddha at TheAppLabb. As a designer and manager, she holds such a high level of knowledge and is always there for anyone who needs support. Her resilience to difficult situations, tight deadlines, outstanding attention to detail, and creativity to understand and resolve challenges is truly something that I have admired and have learned a lot from. In the same way, she has an amazing way of connecting with clients and different stakeholders and makes even the most difficult situations seem achievable. With her mentality of always putting user experiences first, she reminds everyone in her team that understanding and empathizing with the user is part of what makes us great designers. Besides these great qualities, another thing that makes her stand out from the rest is her way of caring for the rest of the designers in her team and her way to prioritize our wellbeing. This is something that we are always very grateful for and what makes me believe that anyone that has her as part of their team would be very lucky to have her.
Victor Shaw
I am the co-founder of Venn, an early-stage tech start-up launching a social-oriented mobile application. In the early days of our inception, Shraddha (through her employer) acted as the lead UX designer for our initial product. She took responsibilities for the entire end-to-end user experience design process, taking charge of every step of the user journey from sign-up to chat engagements. Throughout the entire design phase, Shraddha demonstrated very high levels of professionalism and great work ethics, consistently delivering high quality work products. In addition, she also served as a great thought partner for our team, proactively offering creative ideas for product features and application design. We very much enjoyed having her on our team and wholeheartedly endorse her professional competence, teamwork and communication skills, and her thought leadership.
Shobhith Sridhar
I had an amazing opportunity to work with Shraddha on a very complex, research-driven healthcare app at The AppLabb. As my team lead, and mentor, Shraddha is highly adaptive, encouraging, and supportive. I’ve seen her take on multiple projects at a time while also guiding me in every way, be it design, technical skills, client communication, or dealing with stress. I have learned a lot from her and anyone would be lucky to work with Shraddha.
Elizabeth Mayorga
I have had the great opportunity of working with Shraddha at TheAppLabb. As a designer and manager, she holds such a high level of knowledge and is always there for anyone who needs support. Her resilience to difficult situations, tight deadlines, outstanding attention to detail, and creativity to understand and resolve challenges is truly something that I have admired and have learned a lot from. In the same way, she has an amazing way of connecting with clients and different stakeholders and makes even the most difficult situations seem achievable. With her mentality of always putting user experiences first, she reminds everyone in her team that understanding and empathizing with the user is part of what makes us great designers. Besides these great qualities, another thing that makes her stand out from the rest is her way of caring for the rest of the designers in her team and her way to prioritize our wellbeing. This is something that we are always very grateful for and what makes me believe that anyone that has her as part of their team would be very lucky to have her.
Victor Shaw
I am the co-founder of Venn, an early-stage tech start-up launching a social-oriented mobile application. In the early days of our inception, Shraddha (through her employer) acted as the lead UX designer for our initial product. She took responsibilities for the entire end-to-end user experience design process, taking charge of every step of the user journey from sign-up to chat engagements. Throughout the entire design phase, Shraddha demonstrated very high levels of professionalism and great work ethics, consistently delivering high quality work products. In addition, she also served as a great thought partner for our team, proactively offering creative ideas for product features and application design. We very much enjoyed having her on our team and wholeheartedly endorse her professional competence, teamwork and communication skills, and her thought leadership.
Shobhith Sridhar
I had an amazing opportunity to work with Shraddha on a very complex, research-driven healthcare app at The AppLabb. As my team lead, and mentor, Shraddha is highly adaptive, encouraging, and supportive. I’ve seen her take on multiple projects at a time while also guiding me in every way, be it design, technical skills, client communication, or dealing with stress. I have learned a lot from her and anyone would be lucky to work with Shraddha.
Elizabeth Mayorga
I have had the great opportunity of working with Shraddha at TheAppLabb. As a designer and manager, she holds such a high level of knowledge and is always there for anyone who needs support. Her resilience to difficult situations, tight deadlines, outstanding attention to detail, and creativity to understand and resolve challenges is truly something that I have admired and have learned a lot from. In the same way, she has an amazing way of connecting with clients and different stakeholders and makes even the most difficult situations seem achievable. With her mentality of always putting user experiences first, she reminds everyone in her team that understanding and empathizing with the user is part of what makes us great designers. Besides these great qualities, another thing that makes her stand out from the rest is her way of caring for the rest of the designers in her team and her way to prioritize our wellbeing. This is something that we are always very grateful for and what makes me believe that anyone that has her as part of their team would be very lucky to have her.
Victor Shaw
I am the co-founder of Venn, an early-stage tech start-up launching a social-oriented mobile application. In the early days of our inception, Shraddha (through her employer) acted as the lead UX designer for our initial product. She took responsibilities for the entire end-to-end user experience design process, taking charge of every step of the user journey from sign-up to chat engagements. Throughout the entire design phase, Shraddha demonstrated very high levels of professionalism and great work ethics, consistently delivering high quality work products. In addition, she also served as a great thought partner for our team, proactively offering creative ideas for product features and application design. We very much enjoyed having her on our team and wholeheartedly endorse her professional competence, teamwork and communication skills, and her thought leadership.
Shobhith Sridhar
I had an amazing opportunity to work with Shraddha on a very complex, research-driven healthcare app at The AppLabb. As my team lead, and mentor, Shraddha is highly adaptive, encouraging, and supportive. I’ve seen her take on multiple projects at a time while also guiding me in every way, be it design, technical skills, client communication, or dealing with stress. I have learned a lot from her and anyone would be lucky to work with Shraddha.
Experience
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TheAppLabb
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Canada
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Information Technology & Services
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1 - 100 Employee
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UX Manager
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Apr 2022 - Present
In addition to my Design Lead responsibilities, my role as a UX Manager includes: - Leading the user experience team, overseeing design iterations & delivery, collaborating with research teams, helping to develop product strategy, and working alongside the design team in delivery as per deadlines. This position runs daily with internal syncs, stand-ups, and weekly external design reviews. - Facilitate discovery workshops with all stakeholders to understand the product vision, goals… Show more In addition to my Design Lead responsibilities, my role as a UX Manager includes: - Leading the user experience team, overseeing design iterations & delivery, collaborating with research teams, helping to develop product strategy, and working alongside the design team in delivery as per deadlines. This position runs daily with internal syncs, stand-ups, and weekly external design reviews. - Facilitate discovery workshops with all stakeholders to understand the product vision, goals, and KPIs. Present and defend design decisions. - Provide constructive support, advice and project rollout updates during leadership meetings.
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UX Design Lead
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Aug 2020 - Mar 2022
- Design native mobile and responsive web experiences for products ranging from healthcare, retail, social media, machine learning (MLOps), home inspection and the automotive industry. - Conducting primary & secondary user research and interviews, exploring consumer behaviour and motivation, working with Product Design, Product Management, and Product Development (Engineering) teams to design and create solutions that meet business goals and requirements. - Conducting competitive… Show more - Design native mobile and responsive web experiences for products ranging from healthcare, retail, social media, machine learning (MLOps), home inspection and the automotive industry. - Conducting primary & secondary user research and interviews, exploring consumer behaviour and motivation, working with Product Design, Product Management, and Product Development (Engineering) teams to design and create solutions that meet business goals and requirements. - Conducting competitive analysis, market research, persona development, journey maps, information architecture, usability testing reports and converting them into an actionable plan that meets achievable deadlines and aligns with stakeholder timelines. - Creating process flows, low-fidelity to high-fidelity wireframes and visual design prototypes to communicate seamless user interactions. - Creating and maintaining design systems for various clients to provide a cohesive design experience over time. - Leading the design team to deliver elegant UI experiences which are also accessible, usable and inclusive.
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www.StreetTrotter.com
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Greater Boston Area
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Founder & Chief-Editor
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Feb 2012 - Present
StreetTrotter is a Travel, Culture & Fashion blog, inspiring people everyday with real stories to look good and travel even better. Founded in 2012, this space is all about experiencing new things in life, be it a daring mountain trek, a frugal backpacking trip, a runway look made local, or simply anything that scares you enough to live a little more deeper. Over the years the blog has taken shape of an inspiring platform for many other contributor writers to contribute their experiences and… Show more StreetTrotter is a Travel, Culture & Fashion blog, inspiring people everyday with real stories to look good and travel even better. Founded in 2012, this space is all about experiencing new things in life, be it a daring mountain trek, a frugal backpacking trip, a runway look made local, or simply anything that scares you enough to live a little more deeper. Over the years the blog has taken shape of an inspiring platform for many other contributor writers to contribute their experiences and all features one-on-one interviews with new and contemporary artists, photographers and creative professionals. Show less StreetTrotter is a Travel, Culture & Fashion blog, inspiring people everyday with real stories to look good and travel even better. Founded in 2012, this space is all about experiencing new things in life, be it a daring mountain trek, a frugal backpacking trip, a runway look made local, or simply anything that scares you enough to live a little more deeper. Over the years the blog has taken shape of an inspiring platform for many other contributor writers to contribute their experiences and… Show more StreetTrotter is a Travel, Culture & Fashion blog, inspiring people everyday with real stories to look good and travel even better. Founded in 2012, this space is all about experiencing new things in life, be it a daring mountain trek, a frugal backpacking trip, a runway look made local, or simply anything that scares you enough to live a little more deeper. Over the years the blog has taken shape of an inspiring platform for many other contributor writers to contribute their experiences and all features one-on-one interviews with new and contemporary artists, photographers and creative professionals. Show less
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National Institute of Fashion Technology Delhi
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India
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Higher Education
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100 - 200 Employee
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Assistant Professor - Fashion Design Department
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Aug 2017 - Sep 2019
A design faculty in the Fashion Design and communication department of NIFT, New Delhi. Teaching expertise include subjects like Fashion basics, Design process, Art and design aesthetics, History of design and fashion, Photography, Fashion Illustration, Trend analysis and forecasting, Fashion journalism, Film fashion and Image, Portfolio, and Entrepreneurship. A design faculty in the Fashion Design and communication department of NIFT, New Delhi. Teaching expertise include subjects like Fashion basics, Design process, Art and design aesthetics, History of design and fashion, Photography, Fashion Illustration, Trend analysis and forecasting, Fashion journalism, Film fashion and Image, Portfolio, and Entrepreneurship.
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The Sun Chronicle
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Newspaper Publishing
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1 - 100 Employee
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Statehouse Correspondent
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Sep 2016 - Jan 2017
Covering stories on state policies, politics, ballot questions and presidential election 2017 as a political reporter. Covering stories on state policies, politics, ballot questions and presidential election 2017 as a political reporter.
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Harvard University
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United States
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Higher Education
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700 & Above Employee
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Harvard Public Affairs and Communications, Harvard Correspondent
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Jan 2016 - Sep 2016
Covered events and photo shoots around the Harvard University campus for the Harvard Gazette. Creating photo stories for the official gazette website, and a stock bank for the Harvard PR and communications team. Covered events and photo shoots around the Harvard University campus for the Harvard Gazette. Creating photo stories for the official gazette website, and a stock bank for the Harvard PR and communications team.
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New England Center for Investigative Reporting at Boston University
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Online Media
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1 - 100 Employee
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Research Assistant
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Oct 2015 - Sep 2016
Assisting in NECIR's audience engagement and marketing efforts. Duties include: assisting with social media, writing blog posts and research articles, Media research, research for summer journalism workshop marketing campaigns, and contributing to brainstorms around NECIR training programs. Assisting in NECIR's audience engagement and marketing efforts. Duties include: assisting with social media, writing blog posts and research articles, Media research, research for summer journalism workshop marketing campaigns, and contributing to brainstorms around NECIR training programs.
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Bennett Coleman & Co. Ltd. (The Times of India)
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India
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Newspaper Publishing
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700 & Above Employee
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TOI Contributor Writer
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Aug 2015 - Sep 2015
TOI is one of India’s very few news sites that provide a comprehensive coverage of stories about NRIs, as the Indian diaspora is always looking for ways to keep in touch with India, Indians and among themselves. Being one of them, I have been a regular NRI contributor for this section, talking about my experiences and feelings as an NRI, along with the unique life and culture of staying in America. Below are the links to the published articles: TOI is one of India’s very few news sites that provide a comprehensive coverage of stories about NRIs, as the Indian diaspora is always looking for ways to keep in touch with India, Indians and among themselves. Being one of them, I have been a regular NRI contributor for this section, talking about my experiences and feelings as an NRI, along with the unique life and culture of staying in America. Below are the links to the published articles:
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Fashion Forward Trends
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India
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Retail Apparel and Fashion
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1 - 100 Employee
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Fashion Editor
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Aug 2011 - Dec 2014
Fashion Forward Trends UK, an established trend forecasting agency and Apparel Online, a well known magazine from India, brings forth a fashion forecast in the form of a bi-annual book 'Fashion Forward' for the exporters, manufacturers, retailers and designers. The ‘Fashion Forward’ is put together by a team of industry informed professionals, from fashion and textile designers, fashion communication experts, product development heads to photographers, who have a deep understanding of… Show more Fashion Forward Trends UK, an established trend forecasting agency and Apparel Online, a well known magazine from India, brings forth a fashion forecast in the form of a bi-annual book 'Fashion Forward' for the exporters, manufacturers, retailers and designers. The ‘Fashion Forward’ is put together by a team of industry informed professionals, from fashion and textile designers, fashion communication experts, product development heads to photographers, who have a deep understanding of fashion and the way it is interpreted analyzing many influences. Not only this, Fashion Forward is conceptualized and created keeping in mind the regional influences such as manufacturing strengths and resource availability; which means that the product is especially designed keeping in mind the product development requirements of Indian designers, exporters, retailers and manufacturers. It provides to its customer an extensively researched forecast providing globalised themes, color palettes but with specific silhouettes harmonized with fabrics, detailing, trims and accessories sourced from Indian suppliers. The idea is to help product development teams to serve their national and international customers with focused collections in order to optimize sales and granting their product a global viability. Show less Fashion Forward Trends UK, an established trend forecasting agency and Apparel Online, a well known magazine from India, brings forth a fashion forecast in the form of a bi-annual book 'Fashion Forward' for the exporters, manufacturers, retailers and designers. The ‘Fashion Forward’ is put together by a team of industry informed professionals, from fashion and textile designers, fashion communication experts, product development heads to photographers, who have a deep understanding of… Show more Fashion Forward Trends UK, an established trend forecasting agency and Apparel Online, a well known magazine from India, brings forth a fashion forecast in the form of a bi-annual book 'Fashion Forward' for the exporters, manufacturers, retailers and designers. The ‘Fashion Forward’ is put together by a team of industry informed professionals, from fashion and textile designers, fashion communication experts, product development heads to photographers, who have a deep understanding of fashion and the way it is interpreted analyzing many influences. Not only this, Fashion Forward is conceptualized and created keeping in mind the regional influences such as manufacturing strengths and resource availability; which means that the product is especially designed keeping in mind the product development requirements of Indian designers, exporters, retailers and manufacturers. It provides to its customer an extensively researched forecast providing globalised themes, color palettes but with specific silhouettes harmonized with fabrics, detailing, trims and accessories sourced from Indian suppliers. The idea is to help product development teams to serve their national and international customers with focused collections in order to optimize sales and granting their product a global viability. Show less
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Apparel Resources
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India
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Apparel & Fashion
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100 - 200 Employee
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Asst. EDITOR - FASHION, APPAREL ONLINE, India & Bangladesh
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Sep 2010 - Dec 2014
For four years I lead the Fashion Editorial Team of Apparel Online Magazine, providing an outlet for business based Fashion Media ranging from Fashion Trends, Fashion Business and Product Analysis, updates on Fashion News world over and in-depth Trend Forecasting for Indian designers, exporters and manufacturers who deal with the serious side of fashion business. Apparel Online for over a decade now, has been presenting news, views, commentary and analysis on strategies adopted by… Show more For four years I lead the Fashion Editorial Team of Apparel Online Magazine, providing an outlet for business based Fashion Media ranging from Fashion Trends, Fashion Business and Product Analysis, updates on Fashion News world over and in-depth Trend Forecasting for Indian designers, exporters and manufacturers who deal with the serious side of fashion business. Apparel Online for over a decade now, has been presenting news, views, commentary and analysis on strategies adopted by retailers and t...he retail formats for growth, buying patterns of consumers, retailers and countries (markets) and momentous/inspirational events (recessionary trends of the world market, currency fluctuation, fluctuation of prices of raw material or influence of music, books or a movement) that is anything and everything that influences fashion trends and consumer behavior. Show less For four years I lead the Fashion Editorial Team of Apparel Online Magazine, providing an outlet for business based Fashion Media ranging from Fashion Trends, Fashion Business and Product Analysis, updates on Fashion News world over and in-depth Trend Forecasting for Indian designers, exporters and manufacturers who deal with the serious side of fashion business. Apparel Online for over a decade now, has been presenting news, views, commentary and analysis on strategies adopted by… Show more For four years I lead the Fashion Editorial Team of Apparel Online Magazine, providing an outlet for business based Fashion Media ranging from Fashion Trends, Fashion Business and Product Analysis, updates on Fashion News world over and in-depth Trend Forecasting for Indian designers, exporters and manufacturers who deal with the serious side of fashion business. Apparel Online for over a decade now, has been presenting news, views, commentary and analysis on strategies adopted by retailers and t...he retail formats for growth, buying patterns of consumers, retailers and countries (markets) and momentous/inspirational events (recessionary trends of the world market, currency fluctuation, fluctuation of prices of raw material or influence of music, books or a movement) that is anything and everything that influences fashion trends and consumer behavior. Show less
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ARISE MEDIA UK
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London, United Kingdom
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Correspondent
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Mar 2010 - Jun 2010
Interned with the company get some hands on experience on how fashion journalism works in the real industry! Interned with the company get some hands on experience on how fashion journalism works in the real industry!
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Usha International
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India
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Manufacturing
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700 & Above Employee
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Course Editor
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May 2009 - Jul 2009
Designed a new course structure for design schools owned by USHA internaional . Designed a new course structure for design schools owned by USHA internaional .
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Education
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2023 - 2023
BrainStation
Diploma of Education, Web Development -
2022 - 2022
BrainStation
Diploma of Education, Digital Marketing -
2020 - 2020
BrainStation
Diploma, User Experience Design -
2015 - 2017
Boston University
Master’s Degree, Journalism -
2009 - 2010
London College of Fashion
PGDM in Fashion Media, Fashion Forecasting, Photography, Fashion journalism and Trend Analysis -
2005 - 2009
National Institute of Fashion Technology
Bachelors in Fashion Design, Bachelor of Design -
1991 - 2005
Apeejay School Of Management
High School
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