Experience

PT Frisian Flag Indonesia

• Indonesia
• Manufacturing
• 700 & Above Employee

• • Nov 2021 - Present

  Responsibilities:• Lead proximity channel (modern proximity and local proximity) strategy development to accomplish define business objectives.• Drive sustainable and profitable sales growth through competitive promotional activities and excellent execution. Achievement:• 2022 Q1 : Total Proximity Growth +14.5% Modern Proximity +14.4% and Local Proximity +15.6%• 2022 Q1 : RTD in local proximity growth 17%

• • Jul 2019 - Oct 2021

  Responsibilities:• Transform data (Internal Data and External data) into insight that drive business value, according to the channel and category need. • Working with channel and physical available team in review channel and category updated become key take out and key action.Achievement:• 2019 H2 : RTD in MM KA achieve growth + 34.5 % • 2019 H2 : Specialize Nutrition in MM KA achieve growth + 2. 0%



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• • Dec 2016 - Jun 2019

  Responsibilities:• Develop & Executed Channel & Category Development Strategy for Confectionery on a national level, based on consumer, shopper and customer requirement. • Working with brand team in developing yearly promotional plans & new product launch plan for trade implementation Achievement:• 2017: Achieve growth + 6.5 % for total confectionery• 2017 NPD contribute 34% to total growth

• • May 2015 - Nov 2016

  Responsibilities:• Lead Small Format (Mini Market Key Accounts, 30% contribution to national) channel & category strategy development to accomplish defined business objectives for Confectionery .• Develops strategic long term category partnership with Mini Market (SAT &IDM) with good customer category plan, and liaise with marketing teams to determine competitive pricing and promotional activities of a product category and define the right quarterly promotion and grab the occasion moment (Festive, Christmas, New Year and Valentine)Achievement:• CAGR ’15-’17 Nestle Chocolate Growth for Small Format (Alfamart and Indomart): +50%• Develop Placement for chocolate category with table top display. all store for Alfamart (12.00-stores) and 1.500 stores for Indomart. Show less

• • Aug 2013 - Apr 2015

  Responsibilities:• Ensuring National Activities implementation for Confectionery in East Java region (Include Bali& Nusra, contributes 15% to national): ensuring the right basic & excellent in execution• Developing business potential in the region such as modern trade visibility improvement, numeric distribution development (e.g by developing indirect distribution through confectionery specific stock-point/wholesaler development ), and developing ATC channel (e.g bakery, tourism spot)Achievement:• Capture new source of growth in festive season form alternative channel where the sales in 2014 growing 23% vs festive season 2013.• Drive trade promo activity through Loyalty promo for wholesale to anticipate price increase, and the result for channel Wholesaler growth 8%. Show less



Perfetti Van Melle

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Area Sales Manager

  • Feb 2012 - Jul 2013

  Responsibilities: • Responsible as PVMI Representative, participate in managing distributor business to achieve sales and distribution target (Volume and distributor parameter/Active Outlet). • Developing the distrbution area horizontally and vertically by monitoring productivity and standardize standardize infrastructure sales team (2 exclusive Spv Distributor, 5 Salesman exclusive sales man TO, 5 exclusive salesman Motorist). • Responsible for managing star outlet and Big Wholesaler, maintaining a long term relationship with star outlet, creating planning and maximizing sales opportunities within them. Achievement: • Growth +12% (2012), achievement 110%. • Maintain growth 15% in star outlet in H1 2013. Show less



PT. Amerta Indah Otsuka

• Indonesia
• Manufacturing
• 700 & Above Employee

• Head Of Area

  • Jan 2010 - Jan 2012

  Responsibilities: • Responsible for achievement Sell-in and Sell-out distributor. • Manage distributors to achieve KPI that applied by OTSUKA management, KPI consists of turnover growth, productivity and standardize infrastructure sales team (1 exclusive Spv Distributor, 6 Salesman exclusive sales man TO, 4 exclusive salesman Canvas, 2 exclusive salesman Motorist). • Responsible to analysis of the area and development area territory. • Penetrate of NPL (New Product Launch) such as SOYJOY, Achievement: • Sales growth in West Nusa Tenggara area: +53% (2011) • Expansion of distribution area where we decide to put dedicated sales canvas and sales taking order for East Lombok and the impact was sales growth above 20%. • 100% Distribution of New Product Launch (SOYJOY) according to distribution targets (2.742 stores). Show less