Shona F.

WrxFlo Marketing Manager at WrxFlo
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Contact Information
Location
Greater Dublin, IE

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Experience

    • Ireland
    • Software Development
    • 1 - 100 Employee
    • WrxFlo Marketing Manager
      • Feb 2022 - Present
    • Utilities
    • 700 & Above Employee
    • Group Marketing Manager
      • Oct 2018 - Mar 2022
    • Ireland
    • Construction
    • 1 - 100 Employee
    • Senior Marketing Manager -PR and Communications
      • Jul 2017 - Aug 2018

      • PR and Communications • Writing promotional material and press releases. • Producing brochures, leaflets and videos. • Project and Event Management exhibitions and conferences. • Word Press- Website Management • Budget Management • CRM • Advertising - Management of the advertising yearly calendar and create campaigns including • all ATL and BTL campaigns. (TV, Radio, banners, online, print, magazines, and papers). • Sponsorship • Content Marketing • Editing and proofing • Campaign Management • Digital Marketing- YouTube, Twitter, Facebook and LinkedIn. • Presentations -monthly reporting and presentations. • Stock Management • Maintaining stakeholder relationships. Show less

    • Senior Marketing Manager
      • May 2015 - Jun 2017

      • Advertising - Management of the advertising yearly calendar and create campaigns including all ATL and BTL campaigns. (TV, Radio, banners, online, print, magazines, and papers). • Sponsorship -Management of all sponsorship requests for Ireland and the UK to maximise brand awareness and exposure. • Project and Event Management -Apex 2017,Construction Industry Federation, Breakfast Mornings, Eco Build, Facilities Management Show 2016 London, Birmingham, Ireland Future in Pharmaceuticals, IOSH events,IPAF events, Ireland Electrical Tradeshow, Iverk Machine Rocks 2015,Newcastle Construction Safety Group, Northern Ireland Energy Forum, Ploughing Championships, Summits, BSC Expo, Supply Chain Access Forum • Content Marketing • Editing and proofing • Campaign Management • Digital Marketing- YouTube, Twitter, Facebook and LinkedIn. Generation of inbound traffic PPC advertising and google analytics reporting. I update the website to increase traffic and high search results. • Presentations -monthly reporting and presentations. • NPS- Customer loyalty reporting • Stock Management- Responsible for the creation and management of marketing collateral. • Maintenance of marketing scheduling and planning documents. • Marketing and communications • Maintaining stakeholder relationships • CRM Show less

    • Executive Assistant to the Human Resource Department-Contract position
      • Nov 2014 - Mar 2015

      Ammeon is a Professional Services company offering consultancy and open source based solutions to accelerate service development and delivery Ammeon specialises in DevOps. This was a temporary contract. I was based in the Human Resource Department and assisted in administrative duties for the Hr department, Senior Directors and the CEO.I managed and organised travel itineraries organised events and catering requests and managed calls for the Human Resources department. Ammeon is a Professional Services company offering consultancy and open source based solutions to accelerate service development and delivery Ammeon specialises in DevOps. This was a temporary contract. I was based in the Human Resource Department and assisted in administrative duties for the Hr department, Senior Directors and the CEO.I managed and organised travel itineraries organised events and catering requests and managed calls for the Human Resources department.

    • Germany
    • Renewable Energy Semiconductor Manufacturing
    • 700 & Above Employee
    • Senior Marketing Coordinator (Utility power, Commercial, PV Power Plants,
      • Apr 2011 - Nov 2014

      SMA Australia manufactures solar inverters; it is a subsidiary of SMA Solar Technology Germany. The company reached a sales volume of EUR 1.7 billion in 2012 and globally had 20 subsidiaries. It was a start-up subsidiary role and a marketing team was formed.My role involved strategic planning, forward thinking and delivering solutions for marketing challenges. • SMA Advance Loyalty Programme • Campaigns -Residential, utility commercial as well as on-grid and off-grid products. • Report Writing and Content management • Tradeshows/Events- Australia, New Zealand and Asia • Social Media • Launch of Solar Academy/Distributor Road shows • SMA References/Case Studies • Webinars • Marketing stock management Show less

    • Australia
    • Banking
    • 700 & Above Employee
    • Personal Assistant and Events
      • Oct 2010 - Apr 2011

      Bendigo and Adelaide bank formed in 2007.They provide bank and wealth management to small to medium businesses. They have assets of 52.1 Billion. • Client Service Support • Interest statements • Coordination and management of events, meetings & catering activities • Preparation of accommodation, flights and travel itineraries • Management of customer queries and solved customer problems Bendigo and Adelaide bank formed in 2007.They provide bank and wealth management to small to medium businesses. They have assets of 52.1 Billion. • Client Service Support • Interest statements • Coordination and management of events, meetings & catering activities • Preparation of accommodation, flights and travel itineraries • Management of customer queries and solved customer problems

    • Receptionist /Sales Assistant part-time
      • Feb 2006 - Sep 2010

      Creating new business and driving sales from events such as weddings, christenings, corporate events and fairs and working at our three day annual music festival which turned over a high profit.Selling and striving for 100% percent occupancy rates each weekend in accommodation and our award winning restaurant. I completed competitive analysis’s with the local and surrounding areas as pricing was extremely competitive and we remained ahead of completion due to market research conducted and customer satisfaction surveys completed.We launched Social Media, the main focus was Facebook which jumped from 0 to 3000 likes.I also managed a busy switchboard, addressed all customer queries and checked guests in and out of the hotel. Show less

    • Ireland
    • Events Services
    • 1 - 100 Employee
    • Cul Camps Senior Coach Coordinator-Summer Months
      • Jun 2003 - Aug 2010

      Cul Camps Coordinator & Kildare Senior Supervisor • Main contact to Senior management • Manage coaches • Manage day to day tasks and time management • In charge of camps for up to 200 children per week • Teach skills including Gaelic Football, Hurling, Camogie • In charge of First Aid, child safety and well being and appropriate behaviour • Coordinator of league matches activities and skills, winners presentation • Ensure the Cul Camps brand is used appropriately Cul Camps Coordinator & Kildare Senior Supervisor • Main contact to Senior management • Manage coaches • Manage day to day tasks and time management • In charge of camps for up to 200 children per week • Teach skills including Gaelic Football, Hurling, Camogie • In charge of First Aid, child safety and well being and appropriate behaviour • Coordinator of league matches activities and skills, winners presentation • Ensure the Cul Camps brand is used appropriately

    • United States
    • Retail
    • 1 - 100 Employee
    • Sales Assistant part-time
      • Jun 2003 - Feb 2006

      • Advising & serving customers • Processing payments • Assisting customers in order to help them find what they need • Ensuring stock levels are well maintained • Promoting store cards or special offers • Providing customers with information on pricing and product availability • Arranging window displays • Handling customer complaints or handing customers on to management • Advising & serving customers • Processing payments • Assisting customers in order to help them find what they need • Ensuring stock levels are well maintained • Promoting store cards or special offers • Providing customers with information on pricing and product availability • Arranging window displays • Handling customer complaints or handing customers on to management

Education

  • Dublin Institute of Technology
    Honours degree in Marketing, Marketing
    2004 - 2008
  • IBAT College Dublin
    Higher National Diploma, Prepress/Desktop Publishing and Digital Imaging Design
    2022 - 2022
  • Waterford Institute of Technology
    Masters in Business Studies and Marketing, Business Studies and Marketing
    2009 - 2010
  • Fitzwilliam Institute
    Diploma in Digital Marketing & Social Media with Online PR, Google Adwords, SEO and E-Commerce, Distinction
    2016 - 2016
  • Media School Sydney
    Social Media Course, Social Media
    2014 - 2014
  • UNSW Australia
    Indesign Course, Marketing In design course
    2014 - 2014
  • Centre of continuing Education Sydney
    Certificate, Time Management
    2014 - 2014
  • Forrest Computer training
    Certificate, Project Management
    2013 - 2013
  • St John of God
    Certificate, First Aid course
    2014 - 2014
  • Forrest Computer training
    Certificate, Microsoft Excel and Powerpoint
    2013 - 2013

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