Shobhana Ratnani

Founder at Straight Growth
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Contact Information
us****@****om
(386) 825-5501
Location
Pune, Maharashtra, India, IN

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Experience

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Founder
      • Jan 2020 - Present

      Pune, Maharashtra

    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Sprocketeer
      • Sep 2022 - Present

      We are Sprocketeers looking to level up our HubSpot + RevOps chops. We fight obscurity with clarity & bleed orange Unicorn blood! #Inbound #HubVerse

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Growth Manager - Digital Marketing
      • Feb 2019 - Nov 2019

      Pune Area, India -- Handling complete digital marketing campaigns with inbound approach at the core of it. -- Inbound campaigns for the company & clients with the help of HubSpot. -- Strategizing and executing lead nurture email campaigns to increase conversion rates. -- Identify and defining revenue streams for the company to generate more and sustainable business opportunities and lead pipeline. -- Project management for multiple clients to make sure all deliverables are on time and with optimal… Show more -- Handling complete digital marketing campaigns with inbound approach at the core of it. -- Inbound campaigns for the company & clients with the help of HubSpot. -- Strategizing and executing lead nurture email campaigns to increase conversion rates. -- Identify and defining revenue streams for the company to generate more and sustainable business opportunities and lead pipeline. -- Project management for multiple clients to make sure all deliverables are on time and with optimal quality Show less

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jun 2017 - Jan 2019

      Pune Area, India --Aligning marketing technology with business goals. --Enabling Inbound campaigns for the company & clients with the help of HubSpot. --Helping B2B businesses align their Marketing & Sales effort for better lead nurturing. --Evaluating and choosing right marketing automation tool for clients. --Devising marketing strategies to drive online traffic & to generate & convert leads.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Aug 2016 - May 2017

      Pune Area, India -Developing marketing strategies for E-commerce clients; ideate & execute new marketing concepts. -Responsible for managing client expectations on all aspects of digital marketing. -Expertise in all areas of digital marketing such as campaign strategies, social marketing, SEO, paid marketing, etc. -Proactively making strategic PPC campaigns to drive advertising efficiencies and ROI improvement. -Monitor campaign results, analyze key metrics, and optimize click-through and conversion… Show more -Developing marketing strategies for E-commerce clients; ideate & execute new marketing concepts. -Responsible for managing client expectations on all aspects of digital marketing. -Expertise in all areas of digital marketing such as campaign strategies, social marketing, SEO, paid marketing, etc. -Proactively making strategic PPC campaigns to drive advertising efficiencies and ROI improvement. -Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates. -Managing all relevant social media channels -Managing & writing blogs Show less

    • India
    • Marketing Services
    • 200 - 300 Employee
    • Digital Advertising Specialist
      • Apr 2016 - Jul 2016

      Chennai Area, India --Handling Google Adwords Campaign, Facebook Ads, Linkedin Ads & Twitter Ads for clients. --Analyzing Competitor behavior, Identifying appropriate targeting, keyword selection and Ad creation. --Tracking results on a daily basis and optimizing ad campaigns to lower the cost of acquisition for the clients. -- Working closely with the design team and development team to get ad creatives and landing pages created for clients.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Jan 2015 - Mar 2016

      Pune Area, India Responsible for Digital Marketing. --Currently handling email campaigns for our company and have worked with 3 ESPs. -- Also help in writing email content and some informative newsletters for the purpose of sending it in the campaigns as well as for the website. -- Maintaining reports with critical parameters like Open rate, Click through rate etc for easy analysis of performance of the campaign as well as Revenue calculation. -- Have knowledge of SEM and learning Google Adwords… Show more Responsible for Digital Marketing. --Currently handling email campaigns for our company and have worked with 3 ESPs. -- Also help in writing email content and some informative newsletters for the purpose of sending it in the campaigns as well as for the website. -- Maintaining reports with critical parameters like Open rate, Click through rate etc for easy analysis of performance of the campaign as well as Revenue calculation. -- Have knowledge of SEM and learning Google Adwords for the purpose of handling Ad campaigns. I have also worked in Lead Generation And Recruitment: -- Generate prospective opportunities through effective implementation of marketing strategies. -- Assisting the Sales Team in Business Development Activities in the area of Information Systems in the international markets. -- Searching and scheduling candidates for the purpose of recruitment using different portals. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Intern
      • Jun 2013 - Jul 2013

      Pune Area, India Data Mining with the perspective of finding leads (Business Development)

Education

  • IMDR
    Post Graduate Diploma of Management, Systems
    2012 - 2014
  • M.I.E.T College, Gondia
    Bachelor of Engineering (B.Eng.), Computer Technology
    2009 - 2012
  • D. B. Science College, Gondia
    H.S.S.C, Science
    2006 - 2008
  • R.N.T High School, Gondia
    S.S.C, Science
    1999 - 2006

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