Experience

NEWPAN

• Israel
• Wholesale Import and Export
• 1 - 100 Employee

• CEO HAIER division

  • Jan 2023 - Present

• VP Sales&Trade NEWPAN

  • Jan 2020 - Dec 2022



Electra Consumer Products Ltd

• Israel
• Consumer Electronics
• 100 - 200 Employee

• VP of Sales

  • Aug 2016 - Aug 2019

  VP-Trade and Sales manager Air Conditioning Division VP-Trade and Sales manager Air Conditioning Division



machsanai lahav.

• TEL AVIV

• CEO

  • Apr 2014 - Jul 2015

  Developing and improvingt the results of the company. Preparation of annual budget. Opening of new branches and close loses branches. Manage new trade agreements with suppliers Building privet label for the company. Preparation and control annual sales budget and reporting to the Board of the consortium . Developing and improvingt the results of the company. Preparation of annual budget. Opening of new branches and close loses branches. Manage new trade agreements with suppliers Building privet label for the company. Preparation and control annual sales budget and reporting to the Board of the consortium .



Machsanai Hashmal electric chain

• Tel Aviv, Israel

• CEO

  • Apr 2011 - Apr 2014

  Improving business results,Implementing organizational culture Growth in categories&general profit. Increase in market share,opening new branches, Manage new trade agreements with suppliers Build employee training program. Implementing a new salary model ,and new practices Reducing costs,rent,service suppliers Preparation and control annual sales budget and reporting to the Board of the consortium set sales goals and discounts by brand category. Improving business results,Implementing organizational culture Growth in categories&general profit. Increase in market share,opening new branches, Manage new trade agreements with suppliers Build employee training program. Implementing a new salary model ,and new practices Reducing costs,rent,service suppliers Preparation and control annual sales budget and reporting to the Board of the consortium set sales goals and discounts by brand category.



Tnuva

• Food and Beverage Manufacturing
• 700 & Above Employee

• VP Sales

  • 2010 - 2011

  Establishing sales and trading division in conjunction with Trade Marketing unit in Constructing the marketing analytics master analytics market competitors analysis and perform ROI analysis. Managing trade and sales of the leading divisions of Mama of snfrostmadnot and tirat Zvi with k. A MANAGER by client . Handling the Commodities market goods ,eggs poultry meat and fish. Managing and closing agreements with the big retail chains&privet chains. Preparation and control annual sales budget and reporting to the Board of the consortium set sales goals and discounts by brand category. Show less



Electra Consumer Products Ltd

• Israel
• Consumer Electronics
• 100 - 200 Employee

• National Sales Manager

  • 2008 - 2010

  Building plans and forecasts annual plan Managing the sales and trading of ' Electra ' conditioners with 4 channel managers tern over of hundreds of milions shekels. Fostering communication channels with wholesalers and electrical dealers Creating comparative advantage on competitors using unique promotions and differentiated. Building plans and forecasts annual plan Managing the sales and trading of ' Electra ' conditioners with 4 channel managers tern over of hundreds of milions shekels. Fostering communication channels with wholesalers and electrical dealers Creating comparative advantage on competitors using unique promotions and differentiated.



shastovitzh

• petach tikva

• Division Manager

  • 2005 - 2008

  Building annua budget,reaching sales goals Developing privet &organized markets. Merge all sales force to one sale divion Management of sales and trade by 5 KA managers &25 representatives Strategic Project Management-developing a modern terminal,Implementation ERP System Building annua budget,reaching sales goals Developing privet &organized markets. Merge all sales force to one sale divion Management of sales and trade by 5 KA managers &25 representatives Strategic Project Management-developing a modern terminal,Implementation ERP System



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• National Sales Operations Manager

  • 1991 - 2005

  Partner merger of companies:Unilever&Bestfoods. Leading Cross-organization projects:ERP,Launches, Responsibility for sales promotion. Coordination between the various entities in the organization:Marketing, financial, logistics,Human Resources Responsibility for call center,trainings,salary budget,sales consultants,suppliers. Partner merger of companies:Unilever&Bestfoods. Leading Cross-organization projects:ERP,Launches, Responsibility for sales promotion. Coordination between the various entities in the organization:Marketing, financial, logistics,Human Resources Responsibility for call center,trainings,salary budget,sales consultants,suppliers.