Non Executive Director

• Apr 2023 - Present

Chief Revenue Officer (CRO)

• Aug 2019 - Apr 2023

Founder / Principal

• Oct 2017 - Present

Bringing clients expert go-to-market strategy in the Ed Tech industry and proven success building winning teams to create growth and build equity. Expert in EdTech and Digital Publishing. Iris Creative, Vision for Business, is a professional services team founded on the idea that creativity in business fosters winning. Strategic Sales and Market Development Clients Include BibliU (formerly Bibliotech) Arizona State University Sage Publishing Inc. … Show more Bringing clients expert go-to-market strategy in the Ed Tech industry and proven success building winning teams to create growth and build equity. Expert in EdTech and Digital Publishing. Iris Creative, Vision for Business, is a professional services team founded on the idea that creativity in business fosters winning. Strategic Sales and Market Development Clients Include BibliU (formerly Bibliotech) Arizona State University Sage Publishing Inc. Alamo Colleges District Stellic Hootsuite Ed Map Academix Direct Blue Canary, Predictive Analytics for Education (www.bluecanarydata.com) O'Reilly Media Show less Bringing clients expert go-to-market strategy in the Ed Tech industry and proven success building winning teams to create growth and build equity. Expert in EdTech and Digital Publishing. Iris Creative, Vision for Business, is a professional services team founded on the idea that creativity in business fosters winning. Strategic Sales and Market Development Clients Include BibliU (formerly Bibliotech) Arizona State University Sage Publishing Inc. … Show more Bringing clients expert go-to-market strategy in the Ed Tech industry and proven success building winning teams to create growth and build equity. Expert in EdTech and Digital Publishing. Iris Creative, Vision for Business, is a professional services team founded on the idea that creativity in business fosters winning. Strategic Sales and Market Development Clients Include BibliU (formerly Bibliotech) Arizona State University Sage Publishing Inc. Alamo Colleges District Stellic Hootsuite Ed Map Academix Direct Blue Canary, Predictive Analytics for Education (www.bluecanarydata.com) O'Reilly Media Show less

Strategic Advisor

• Oct 2017 - Jan 2018

Market strategy, sales and marketing advising driving business growth in a market pivot.

Chief Revenue Officer

• Aug 2016 - Oct 2017

Leading strategic direction and execution of Sales, Marketing and Business Development as Ed Map evolves market focus and business model!

Founder / Principal

• Mar 2014 - Aug 2016

Iris Creative: Vision for Business: A consulting firm founded on the principle that business success is a synthesis of creativity and openness to new ideas and excellence in business acumen. Strategic Sales and Market Development Clients Include Hootsuite Ed Map Academix Direct Blue Canary, Predictive Analytics for Education (www.bluecanarydata.com) CampusQuad, Mobile Student Engagement, analytics, system integration (www.campusquad.co) … Show more Iris Creative: Vision for Business: A consulting firm founded on the principle that business success is a synthesis of creativity and openness to new ideas and excellence in business acumen. Strategic Sales and Market Development Clients Include Hootsuite Ed Map Academix Direct Blue Canary, Predictive Analytics for Education (www.bluecanarydata.com) CampusQuad, Mobile Student Engagement, analytics, system integration (www.campusquad.co) O'Reilly Media Atlas Single Source Publishing Serving in an advisory capacity to Lingk (www.lingk.io) Iris Creative provides the following solutions to clients: Building Business Value through the creation of successful revenue generation: helping new businesses or start-up divisions jump start revenue with successful sales and business development strategy. Areas of expertise include go-to-market strategy, building direct and channel sales organizations, implementing a systematic sales method, compensation planning, channel strategy, sales training, and sales operational infrastructure. Shannon Meadows is a Sales and Business Development executive with 25+ years in technology. She has proven career track record of building sales and business development teams that add significant value for companies through equity events tied to market domination and rapidly increasing revenue geConneration. Areas of specialty include creating and implementing go-to-market, marketing and sales strategy. Experience building and leading national sales and business development teams that overachieve. Establishing and leading Sales Operations including CRM implementation, RFP teams, training and development, compensation planning, events, forecasting, and account management teams. Extensive expertise in Ed Tech, Mobile, Saas, eBooks, Publishing and Visual Effects. Show less Iris Creative: Vision for Business: A consulting firm founded on the principle that business success is a synthesis of creativity and openness to new ideas and excellence in business acumen. Strategic Sales and Market Development Clients Include Hootsuite Ed Map Academix Direct Blue Canary, Predictive Analytics for Education (www.bluecanarydata.com) CampusQuad, Mobile Student Engagement, analytics, system integration (www.campusquad.co) … Show more Iris Creative: Vision for Business: A consulting firm founded on the principle that business success is a synthesis of creativity and openness to new ideas and excellence in business acumen. Strategic Sales and Market Development Clients Include Hootsuite Ed Map Academix Direct Blue Canary, Predictive Analytics for Education (www.bluecanarydata.com) CampusQuad, Mobile Student Engagement, analytics, system integration (www.campusquad.co) O'Reilly Media Atlas Single Source Publishing Serving in an advisory capacity to Lingk (www.lingk.io) Iris Creative provides the following solutions to clients: Building Business Value through the creation of successful revenue generation: helping new businesses or start-up divisions jump start revenue with successful sales and business development strategy. Areas of expertise include go-to-market strategy, building direct and channel sales organizations, implementing a systematic sales method, compensation planning, channel strategy, sales training, and sales operational infrastructure. Shannon Meadows is a Sales and Business Development executive with 25+ years in technology. She has proven career track record of building sales and business development teams that add significant value for companies through equity events tied to market domination and rapidly increasing revenue geConneration. Areas of specialty include creating and implementing go-to-market, marketing and sales strategy. Experience building and leading national sales and business development teams that overachieve. Establishing and leading Sales Operations including CRM implementation, RFP teams, training and development, compensation planning, events, forecasting, and account management teams. Extensive expertise in Ed Tech, Mobile, Saas, eBooks, Publishing and Visual Effects. Show less

SVP, Business Development

• Apr 2011 - Mar 2014

Responsible for business development, sales strategy and sales operations. Built a team and the business over 5x in less than three years. As a result of the market penetration and success, the company was purchased by a major industry leader. Responsible for business development, sales strategy and sales operations. Built a team and the business over 5x in less than three years. As a result of the market penetration and success, the company was purchased by a major industry leader.

Vice President, Sales Operations

• Apr 2010 - Apr 2011

Overseeing sales integration for mergers and acquisitions, sales training and development, client retention and various special projects.

Vice President, K12 Sales

• Oct 2009 - Jul 2010

Vice President, Sales North America K-12 market for Learn, Connect and MobileCentral Products

VP, Higher Education, Blackboard Connect

• Jan 2006 - Oct 2009

General Manager of Higher Education division of The NTI Group building the Higher Education Market for the burgeoning product area of mass notification. The NTI Group Was purchased by Blackboard in January 2008 and is now a wholly owned subsidiary of Blackboard.

Director, Education Sales

• Jun 2000 - Feb 2006

National manager for education and non-profit business. Managed a sales team of ten representatives nationally. Coordinated with strategic marketing to set the agenda and direction for US-based higher education and non-profit market sales. National manager for education and non-profit business. Managed a sales team of ten representatives nationally. Coordinated with strategic marketing to set the agenda and direction for US-based higher education and non-profit market sales.

Sales Director

• Jan 1999 - Jun 2000

Managed Sales of digital asset management solutions for video, graphics, audio databases to entertainment industry customers including Fox, Disney, EMI Music, Sony, Microsoft, Quokka Sports Managed Sales of digital asset management solutions for video, graphics, audio databases to entertainment industry customers including Fox, Disney, EMI Music, Sony, Microsoft, Quokka Sports

Strategic Sales Representative

• Jan 1995 - 2000

Sales of visual effects and compositing solutions to entertainment community in Los Angeles area including studios and post production facilities. Alias Wavefront was a subsidiary of Silicon Graphics until sold to Autodesk Sales of visual effects and compositing solutions to entertainment community in Los Angeles area including studios and post production facilities. Alias Wavefront was a subsidiary of Silicon Graphics until sold to Autodesk