Experience

LookAt

• Software Development
• 1 - 100 Employee

• CEO

  • 2017 - Present

  Founded in 2014, LookAt provides an innovative Review & Approval platform that simplifies the creation process. LookAt is a collaborative cloud service that provides one simple solution for teams to store, collaborate on, comment & annotate, compare and track any kind of content (from docs and PDF to video and HTML). Our approach towards Review & Approval guarantees improved performance and reduced costs. We enable market leaders in various verticals to achieve better results in a simple more enjoyable way. Our clients and partners include: Red Bull, Adobe, HyperLoop, Wix, Playtika, box, Stanford, and McCann among others. LookAt's Review & Approval is an essential tool of collaboration, process management, and efficiency improvement for content creators, enterprises, e-commerce, education, Media and Advertisement, Gaming, Food and Beverages, Aerospace and Defense, Automotive, and more. Show less



James Richardson Corporation Pty Ltd

• Australia
• Retail
• 100 - 200 Employee

• VP Marketing and Customer Care

  • 2012 - 2016

  James Richardson is one of the top 20 largest travel retail companies in the world. The company operates Duty Free Shops in Australia, New Zealand, Israel, and Tahiti. The Israeli Shop is one of the largest in the world and perceived as a leader in the travel retail industry. In this role the strategic focus identified was to increase overall shoppers and increase customers' loyalty. We rebuilt the brand from vision through strategy to execution and created the infrastructure to support this move. Internally, we combined improved teams structures and procedures with various technology tools that include E-Commerce, CRM, and Digital marketing. Externally, we collaborated with global suppliers as crucial partners to create an offering that match our audiences and a unique shopping experience. The improved offering to the shoppers with the dramatic increase of interactions with customers lead to the successful implementation of the strategy and to business results. We operated in a very competitive and highly regulated market but by facilitating strategy and teams of great people we were able to grow despite the challenging market. Show less



Haaretz

• Israel
• Newspaper Publishing
• 300 - 400 Employee

• General Manager

  • 2009 - 2011

  In this role I managed all business aspects of a sales-oriented company with an annual turnover of approximately $15M. We devised a combination of a short term operational strategy and a long term business strategy that aims to merge the operations into the media group. In order to implement the short term strategy, we restructured our offering, created new marketing and sales methods, ran local sales promotions, and transformed customer center into a lead generation business unit. In parallel, we defined the new products and the transformation process, adjusted the products to new mediums, and lead the integration to the relevant entities within the group. Show less



Reuveni Pridan IPG

• Israel
• Advertising Services
• 1 - 100 Employee

• VP Clients

  • 2006 - 2008

  In this role I was leading strategy and execution tasks for our clients. Activities included customer analyses, brand formation and strategy, marketing strategy, communications strategy, advertising, promotion, PR, production, and media. Partial list of clients: ✓ Mizrahi- Tfahot ✓ Strauss- elite ✓ Jafora Tavori ✓ Mitsubishi In this role I was leading strategy and execution tasks for our clients. Activities included customer analyses, brand formation and strategy, marketing strategy, communications strategy, advertising, promotion, PR, production, and media. Partial list of clients: ✓ Mizrahi- Tfahot ✓ Strauss- elite ✓ Jafora Tavori ✓ Mitsubishi



McCann TLV

• Advertising Services
• 100 - 200 Employee

• Group Account Director

  • 2000 - 2005

  In this role I was leading strategy and execution tasks for our clients. Activities included customer analyses, marketing strategy, brand formation and strategy, communications strategy, building brand's story, advertising, promotion, PR, production, and media. Among our clients: ✓ yellow ✓ Honda ✓ yes ✓ Leumi Card ✓ Teva ✓ Tzabar (Nestle) ✓ Tempo In this role I was leading strategy and execution tasks for our clients. Activities included customer analyses, marketing strategy, brand formation and strategy, communications strategy, building brand's story, advertising, promotion, PR, production, and media. Among our clients: ✓ yellow ✓ Honda ✓ yes ✓ Leumi Card ✓ Teva ✓ Tzabar (Nestle) ✓ Tempo