Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Associate Director, Information Architecture

  • Jul 2017 - Present

  Leverage Amazon Web Services (AWS) RedShift database technology to develop a scalable information architecture focussed on analytical capabilities in support of promotional resource allocation for pharmaceutical and healthcare clients. Manage the end-to-end delivery of applications and data-based products for internal and external clients. Leverage Amazon Web Services (AWS) RedShift database technology to develop a scalable information architecture focussed on analytical capabilities in support of promotional resource allocation for pharmaceutical and healthcare clients. Manage the end-to-end delivery of applications and data-based products for internal and external clients.



Regeneron

• United States
• Biotechnology
• 700 & Above Employee

• Senior Project Manager (Consultant)

  • Mar 2015 - Dec 2016

  Developed technology solutions and business processes for the Commercial Operations organization to successfully launch three (3) new pharmaceutical products. Aligned technology portfolio for Commercial Operations with corporate IT policies and processes, retaining required governance with no impact on project delivery. Coordinated the successful and timely delivery of a samples management program for major product launch, including the integration new technologies, data sources and business partners.. Redesigned process for providing technology assets to newly hired sales representatives, reducing errors by 25% and allowing employees to begin training up to two (2) weeks sooner. Developed processes for the sharing and integration of customer and promotional activity data with co-promote partner for major product launch. Increased efficiencies and effectiveness of Meeting Planning team by extending the usage of available software, saving $200,000 in new system development Show less



Independent Consultant

• New York, NY

• Technology Consultant

  • 2013 - 2014

  Provided technology and business process optimization through short-term engagements focussed on specific high-priority, high-value projects. Developed technical, business process and change management guidance for major non-profit organization implementing new donor database and grant management systems. Created technical specifications/documentation for data warehouse project for the fiscal agent of a federal agency providing loans to agricultural businesses. Led project team to analyze data, technologies and business processes of Speaker Operations for major pharmaceutical company resulting in short- and long-term recommendations for cost reductions and operating efficiencies to be presented to executive management. Show less



Pfizer

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Senior Manager, Sales Solution Center

  • Jan 2009 - May 2012

  Led team responsible for daily operations and support of digital marketing platform (Exploria SPS) used by US sales representatives to build customer relationships with healthcare professionals.Designed and evolved strategy and processes to ensure accurate and timely delivery of digital content for 25 – 30 brand teams to over 2,000 sales representatives.Prioritized capabilities and functionalities of Exploria platform to allow for customized and relevant marketing messages to be presented to health care professionals.Improved effectiveness of digital marketing campaigns through enhanced capture of metadata.Served as liaison and subject matter expert across Marketing, Sales Operations, Digital Operations, Analytics and Business Technology.Developed processes for deployment and re-use of digital content in multi-channel marketing efforts, including on-line detailing and medical conventions. Show less

• Senior Manager, Technology Management

  • 2007 - 2009

  Managed technical infrastructure support and system enhancements for application portfolio, reducing overall support costs by 10% year-over-year.Ensured proper alignment of shared goals as well as successful integration with key corporate projects as representative for US Pharmaceuticals to Worldwide Technology. Led the transition of support for US Pharmaceuticals' applications from multiple vendors with disparate processes to a shared application support model. Guided the successful migration or retirement of over 250 US Pharmaceuticals applications within nine months as part of major global data center consolidation project.Developed process, technology and application solutions for various Sales Operations teams, including Convention Services, Contests & Awards, Sample Administration and Incentive Compensation Data Integrity. Show less

• Senior Manager, Business Technology & Information Science

  • 1998 - 2007

  Redesigned technical architecture of US Sales and Marketing data warehouse environment, improving performance by over 60%. Saved $1M through development of standardized process and implementation of new hardware solutions.Built, led and managed a team (from 5 – 8 people) to provide operational and production support for data warehouse. Reduced costs over 25% year-over-year with increased levels of support.Integrated Sales and Marketing data warehouse environments through three different corporate mergers/acquisitions without disruption to business activities. Show less



The TAO Group

• Director of Marketing

  • 1996 - 1997

  Developed growth strategy for start-up Internet and Information Management consulting company. Advised and assisted clients with various information technology needs, including sales force automation, data base design, process design, internal communications and web site design and implementation. Developed growth strategy for start-up Internet and Information Management consulting company. Advised and assisted clients with various information technology needs, including sales force automation, data base design, process design, internal communications and web site design and implementation.



AT&T Corporation

• System Analyst/Marketing List Manager

  • 1990 - 1995

  Developed and coordinated information systems for the creation of direct mail and telemarketing efforts for major consumer long distance programs. Managed and led team to redesign system processes resulting in reduced time to develop marketing lists by over 50% and in cost reductions of over 20%. Developed and coordinated information systems for the creation of direct mail and telemarketing efforts for major consumer long distance programs. Managed and led team to redesign system processes resulting in reduced time to develop marketing lists by over 50% and in cost reductions of over 20%.