Experience

AppyHigh

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Growth & Strategy Manager

  • Jan 2021 - Present



Tata 1mg

• India
• Technology, Information and Internet
• 700 & Above Employee

• Growth marketing

  • Oct 2018 - Jan 2021



MobiKwik

• India
• Financial Services
• 500 - 600 Employee

• Digital Marketing

  • Feb 2017 - Sep 2018

  • Key responsibilities included Relationship Building, Sourcing New Clients, and Negotiations. • Planning, implementation and execution of the mobile acquisition campaigns with various Ad Networks and publishers for CPI/CPC/CPA based campaigns for Android and iOS platforms. • Working closely with regional and International partners in order to maintain high quality delivery for campaigns and maintain KPI’s • Helping in budget allocation, scoping and allocation for various marketing campaigns to arrive at acquisition at optimized rates. Analyzing the LTV and spend pattern of the acquired user and finding ways to optimize the CPA. • Mapping performance and analyzing the data reports keeping the business objective in hand • Optimization of the campaigns by filtering out best performing creative, genres, sites & properties • Maintaining &developing relationship with clients and publishers • Optimizing target, creatives, marketing messages, marketing spend, bids and budget allocation. • Responsible for establishing relations with various marketing cross promotion campaigns, strategic alliances and merchant relationships. Show less



LexisNexis

• IT Services and IT Consulting
• 700 & Above Employee

• Social Media Marketing Intern

  • May 2016 - Nov 2016

  • Key responsibilities included website content management, promotions, organic ranking, analytics, providing insights on results, traffic and conversions based on analytics tool. • Managing the day-to-day running of company’s social media accounts. • Curating and creating engaging content on all social media platforms (Facebook, Twitter, Instagram, LinkedIn etc.) • Create and support marketing content to socialize and use for social media purposes like blog posts, videos and info graphics. • Developing a social media presence across a range of campaigns and day-to-day activities. • Initiating a two way engagement with people over social media platforms. • Maintaining and updating user database. • Mapping performance and analyzing the data reports keeping the business objective in hand. • Strategizing and working on various parameters to build the brand on social media with the right messaging to target and engage the most relevant audience. Show less