Shivank Dinesh Kumar (SDK)

Conversion Optimization Manager at Merchant North
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Contact Information
us****@****om
(386) 825-5501
Location
Montreal, Quebec, Canada, CA

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Credentials

  • Ethics, Culture, and Global Perspectives
    University of Illinois at Urbana Champaign
    Oct, 2023
    - Sep, 2024
  • Teamwork and Creativity
    University of Illinois at Urbana Champaign
    Oct, 2023
    - Sep, 2024
  • Write Professional Emails in English
    Coursera
    Apr, 2023
    - Sep, 2024
  • McGill Personal Finance Essentials
    McGill University - Desautels Faculty of Management
    Sep, 2022
    - Sep, 2024
  • Fundamentals of Digital Marketing, Social Media, and e-Commerce
    Wharton Online
    Apr, 2021
    - Sep, 2024
  • Wharton Online Alumni
    Wharton Online
    Apr, 2021
    - Sep, 2024
  • Email Marketing Certified
    HubSpot Academy
    May, 2022
    - Sep, 2024

Experience

  • Merchant North
    • Advertising Services
    • 1 - 100 Employee
    • Conversion Optimization Manager
      • Apr 2023 - Aug 2023

      As a Conversion Optimization Manager, I specialized in driving digital growth by enhancing website and marketing funnel performance. My expertise in analytics, user behavior analysis, and A/B testing enables me to identify and execute impactful optimization strategies that increase conversions, revenue, and customer satisfaction. With a proven track record of delivering measurable results, I am committed to continuous improvement and staying up-to-date with the latest industry trends and… Show more As a Conversion Optimization Manager, I specialized in driving digital growth by enhancing website and marketing funnel performance. My expertise in analytics, user behavior analysis, and A/B testing enables me to identify and execute impactful optimization strategies that increase conversions, revenue, and customer satisfaction. With a proven track record of delivering measurable results, I am committed to continuous improvement and staying up-to-date with the latest industry trends and best practices. I am passionate about leveraging data and insights to inform business decisions and drive growth, and I am always seeking new challenges and opportunities to apply my skills and expertise. Show less As a Conversion Optimization Manager, I specialized in driving digital growth by enhancing website and marketing funnel performance. My expertise in analytics, user behavior analysis, and A/B testing enables me to identify and execute impactful optimization strategies that increase conversions, revenue, and customer satisfaction. With a proven track record of delivering measurable results, I am committed to continuous improvement and staying up-to-date with the latest industry trends and… Show more As a Conversion Optimization Manager, I specialized in driving digital growth by enhancing website and marketing funnel performance. My expertise in analytics, user behavior analysis, and A/B testing enables me to identify and execute impactful optimization strategies that increase conversions, revenue, and customer satisfaction. With a proven track record of delivering measurable results, I am committed to continuous improvement and staying up-to-date with the latest industry trends and best practices. I am passionate about leveraging data and insights to inform business decisions and drive growth, and I am always seeking new challenges and opportunities to apply my skills and expertise. Show less

  • Freelance
    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Independent Contractor
      • Oct 2022 - Apr 2023

      Learning, growing my knowledge from NYU & MIT. Working and understanding retail apparel business and its KPIs. Writing blogs on digital marketing, strategies & more www.shivankdk.com/blogs Learning, growing my knowledge from NYU & MIT. Working and understanding retail apparel business and its KPIs. Writing blogs on digital marketing, strategies & more www.shivankdk.com/blogs

  • GDK Tech - An e-commerce GDK Group Subsidiary
    • Founder
      • May 2017 - Sep 2022

      Founded & ran three profitable e-commerce stores on Shopify & BigCommerce. Self-taught about SEOs, APIs, Instagram & Facebook marketing, Google Adwords & analytics, CRM, foreign supplier management, drop-shipping, Oberlo, inventory & customer management, E-Bay, Amazon seller experience. Experienced in search engine optimization (SEO) using Moz, SEMrush, Google Trends, Google Search Console and Ubersuggest. Created digital content using iMovie, Canva, Sketchbook, Fotor & ran… Show more Founded & ran three profitable e-commerce stores on Shopify & BigCommerce. Self-taught about SEOs, APIs, Instagram & Facebook marketing, Google Adwords & analytics, CRM, foreign supplier management, drop-shipping, Oberlo, inventory & customer management, E-Bay, Amazon seller experience. Experienced in search engine optimization (SEO) using Moz, SEMrush, Google Trends, Google Search Console and Ubersuggest. Created digital content using iMovie, Canva, Sketchbook, Fotor & ran successful marketing campaigns using Google Adwords, Facebook AdManager. Learnt a lot about supplier relationship & negotiating strategies. Show less Founded & ran three profitable e-commerce stores on Shopify & BigCommerce. Self-taught about SEOs, APIs, Instagram & Facebook marketing, Google Adwords & analytics, CRM, foreign supplier management, drop-shipping, Oberlo, inventory & customer management, E-Bay, Amazon seller experience. Experienced in search engine optimization (SEO) using Moz, SEMrush, Google Trends, Google Search Console and Ubersuggest. Created digital content using iMovie, Canva, Sketchbook, Fotor & ran… Show more Founded & ran three profitable e-commerce stores on Shopify & BigCommerce. Self-taught about SEOs, APIs, Instagram & Facebook marketing, Google Adwords & analytics, CRM, foreign supplier management, drop-shipping, Oberlo, inventory & customer management, E-Bay, Amazon seller experience. Experienced in search engine optimization (SEO) using Moz, SEMrush, Google Trends, Google Search Console and Ubersuggest. Created digital content using iMovie, Canva, Sketchbook, Fotor & ran successful marketing campaigns using Google Adwords, Facebook AdManager. Learnt a lot about supplier relationship & negotiating strategies. Show less

  • MLOps World: Machine Learning in Production
    • Email Marketing Consultant
      • May 2022 - Jun 2022

      Managed email list of 13,000 subscribers. The email content must be tuned to a highly technical audience with a deep understanding of machine learning and artificial intelligence. Boosted open rates from 20% to 35% and click rates from 5% to 11%. Used tools like ActiveCampaign, Canva. Managed email list of 13,000 subscribers. The email content must be tuned to a highly technical audience with a deep understanding of machine learning and artificial intelligence. Boosted open rates from 20% to 35% and click rates from 5% to 11%. Used tools like ActiveCampaign, Canva.

  • MavTek Inc.
    • Email Marketing Specialist
      • Jan 2022 - Mar 2022

      I efficiently handled 3.4 million email subscribers and strategized in email marketing. Proficient in tools like monday.com, MailWizz, Microsoft Teams, Outlook, JIRA, Confluence, Dayforce, Postcards (Designmodo) etc. I efficiently handled 3.4 million email subscribers and strategized in email marketing. Proficient in tools like monday.com, MailWizz, Microsoft Teams, Outlook, JIRA, Confluence, Dayforce, Postcards (Designmodo) etc.

  • DULCEDO Management
    • Canada
    • Advertising Services
    • 100 - 200 Employee
    • Ecommerce Project Manager
      • Jun 2021 - Nov 2021

      Accelerated and optimized e-commerce stores generating US$250k and above. Planning, building, sourcing and implementing strategies to create new e-commerce businesses for social media influencers like Hayley Bui, Claudia Tihan. Working with art brands like Hatecopy, Bosslogic and UFC champion Dustin Poirier. Experienced in Shopify and productivity tools like Clickup, Miro. Accelerated and optimized e-commerce stores generating US$250k and above. Planning, building, sourcing and implementing strategies to create new e-commerce businesses for social media influencers like Hayley Bui, Claudia Tihan. Working with art brands like Hatecopy, Bosslogic and UFC champion Dustin Poirier. Experienced in Shopify and productivity tools like Clickup, Miro.

  • NewslyMeApp
    • Canada
    • Online Media
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Nov 2020 - Mar 2021

      Improved social media visibility by 200% on all platforms (Instagram, Facebook, LinkedIn). Successfully executed email marketing (Hubspot, Wix, MailChimp) campaigns with 55-65% open rate and 6-9% click rate. Implemented various app store optimization (ASO) strategies and conducted keyword research using Google Keyword Planner, ASOTools.IO and App Radar. Successfully ranked #1 on U.S App Store and Google Play Store. Experienced in SEO, content creation, organic Instagram… Show more Improved social media visibility by 200% on all platforms (Instagram, Facebook, LinkedIn). Successfully executed email marketing (Hubspot, Wix, MailChimp) campaigns with 55-65% open rate and 6-9% click rate. Implemented various app store optimization (ASO) strategies and conducted keyword research using Google Keyword Planner, ASOTools.IO and App Radar. Successfully ranked #1 on U.S App Store and Google Play Store. Experienced in SEO, content creation, organic Instagram and Facebook Growth, website building (Wix), CRM (Hubspot), LinkedIn page growth. Show less Improved social media visibility by 200% on all platforms (Instagram, Facebook, LinkedIn). Successfully executed email marketing (Hubspot, Wix, MailChimp) campaigns with 55-65% open rate and 6-9% click rate. Implemented various app store optimization (ASO) strategies and conducted keyword research using Google Keyword Planner, ASOTools.IO and App Radar. Successfully ranked #1 on U.S App Store and Google Play Store. Experienced in SEO, content creation, organic Instagram… Show more Improved social media visibility by 200% on all platforms (Instagram, Facebook, LinkedIn). Successfully executed email marketing (Hubspot, Wix, MailChimp) campaigns with 55-65% open rate and 6-9% click rate. Implemented various app store optimization (ASO) strategies and conducted keyword research using Google Keyword Planner, ASOTools.IO and App Radar. Successfully ranked #1 on U.S App Store and Google Play Store. Experienced in SEO, content creation, organic Instagram and Facebook Growth, website building (Wix), CRM (Hubspot), LinkedIn page growth. Show less

  • Vumonic Technologies
    • Business Development Executive
      • Jul 2019 - Aug 2019

      Implemented Cold-calling strategies, LinkedIn marketing, APIs (Phantombuster), CRM (PipeDrive). Created, developed and edited content in Aviary, Prisma, YouTube Studio, KAPWING. Proficient with RocketReach, Hunter IO, Microsoft Office, Apple iWork and Google Workspace. Implemented Cold-calling strategies, LinkedIn marketing, APIs (Phantombuster), CRM (PipeDrive). Created, developed and edited content in Aviary, Prisma, YouTube Studio, KAPWING. Proficient with RocketReach, Hunter IO, Microsoft Office, Apple iWork and Google Workspace.

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